Well friends, it’s been an amazing two years. When we met in 2018, we were newly in our businesses and wanted to share our journeys with you so you could learn from them.

We've had some amazing guests on the show over the years and dove into some fantastic topics.



Now with over 100 episodes under our belt we have some news to share.



As we enter a new year we want to say farewell to 2020 in a big way! This isn’t the last from us but it is the last of the 360 Health Biz Podcast. 



Take a listen on what we learned about ourselves and our businesses in 2020 and how we are applying that to 2021 and what that means for the 360 Health Biz Podcast.

Happy new year!
 
Connect with us: 

instagram.com/kendraperryinc
 instagram.com/bychristine_hansen

104: We've got some news

We can’t deny that 2020 was an absolute shit show and realistically, we still don’t really know what 2021 will bring.


But we never know what will happen in the future (we sure as hell didn’t think all this would be happening!)


If you're going to be a successful business owner, you have to run your business, despite the really intense things going on in your life and in the world. So that’s why we are sharing our tips on how to plan for next year.


We discuss:

The visual aspect of planning (yes, it involves highlighters)
Why you should only focus on a few things a year
Pity parties vs Resilience - which do you want?
The benefits to being an online business
The figureoutables moving forward



Only you can determine how next year will play out. Only you can plan to make it the best year yet. You got this!

103: Why Planning in 2021 is Necessary (And How to Plan for the Best Year Yet)

You’ve probably heard of SEO by now. But what does it actually mean and it is something you can do yourself?


Usually these 3 little letters bring an overwhelming sense of terror to new business owners. Luckily, it really isn’t that scary when you know what you’re doing. And today we have Cinthia to help with the process.


In today’s episode we are chatting with SEO goddess, Cinthia Pacheco about how you can integrate easy SEO methods into your blog posts, website and way of business. 


We discuss:



Why SEO is like a garden
How you can show your professional authority for better rankings
Why you need to have a blogging routine
You don't need to be super tech techie to find keywords
Simple tweaks to optimize your website

 
Cinthia is owner and founder of Digital Bloom IQ and is passionate about helping Health and Wellness businesses heal more of the world through SEO (Search Engine Optimization). After four years of corporate experience working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on her SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of the healing talents. When she’s not working, you can find her hanging out with her cats, dogs, & boyfriend outside or journaling on her couch.

Grab Cinthia's Search Personas Worksheet: https://digitalbloomiq.com/searchpersonas



Connect with Cinthia:
​Facebook - Digital Bloom IQ
​Instagram - @digitalbloomiq
​Podcast - Digitially Overwhelmed

Connect with us:
Instagram - @360healthbizpodcast
Kendra Instagram - @kendraperryinc
Christine Instagram - @sleeplikeaboss_

102: SEO for Beginners - Get Traffic to Your Health Coaching Website

Before we dive in, we want to check in with you – how are you doing?
 
It would be a lie to say that we both haven’t had our moments of feeling burnt out, alone, and like we are losing our focusing.
 
So if you have felt that way at all in the last 9 months, you aren’t alone.
 
In today’s episode, we are sharing some things that we have found that have helped us cope with the current times.
 
This includes:

Picking and choosing our news sources (if any)
How to navigate social media (even when you use it for business)
Our self-care practices
The personal development realizations
How to find human connection when socializing is not allowed

 
We know times are tough right now. And we just want to let you know it’s okay to have lazy days, or days when all you want to do is yell or scream or cry. Give yourself the time and space to do that and then figure out how you can go with the flow and get through all this.

Connect with us:
instagram.com/360healthbizpodcast
 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

101: Maintaining Mental Health in Business (and Life) During This Chaos

Looking to get more engagement on Instagram? This might help…
 
If you’re finding you’re putting out great Instagram posts but no one is reading them, there’s one really clear reason why…you’re opening line might stink!
 
Think about when you scroll through your own Instagram feed, what “stops the scroll” and makes you want to read more on a caption? Likely it’s a great photo and an enticing opening caption.
 
You’ll notice on Instagram that only the first line & a half show up and then there’s a “see more” function.
 
Tune into today’s Biz Bomb episode where Kendra shares some of her “scroll stopping headlines” to give you ideas on how you can change yours up and get the engagement you want!

100: Stop the Scroll! How to Get People to Read Your Instagram Captions || Biz Bomb

In just a few short weeks we will be coming up on the biggest holiday in America. We’re talking about Black Friday. This day (which has now extended into Cyber Monday) is a great opportunity for online health coaches to your services!
 
But wait, did you say you don’t have anything to sell besides your one-on-one services? Hold up!
 
We thought you might say that – which is why we put this episode together for you!
 
In today’s episode we are going to discuss all the great ways you can sell on Black Friday without having to discount your one-on-one services.
 
Today’s episode includes:

how to sell your free opt-ins (and get money for them!)
easy ways you can create special Black Friday products with stuff you already have
why discounting isn’t the way to go and what to do instead
how to sell something on Black Friday that you haven’t launched yet
marketing strategies for selling on Black Friday so that you’re actually seen

Visit 360healthbizpodcast.com/episode99 for show notes

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist
 
 Connect with us:

instagram.com/360healthbizpodcast
 360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
 instagram.com/sleeplikeaboss_

99: How to Sell on Black Friday so it Puts Money IN Your Wallet (not Empty it)

What do you do when you’re on a sales call and the potential client says “I’m so sorry but I just can’t afford you”?? Do you hang up and go cry in the shower?
 
The old you may have done this (we definitely did this when we were starting out), but the new you who handles your business like a champ knows exactly what to do!
 
In today’s Biz Bomb episode, Christine is sharing her secret weapon in any sales call – the back pocket offer.
 
Tune in and learn about two ways you can offer someone something that will make you money, still keep your calendar open AND get a new client.

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist


Connect with us:

instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

98: What to do When a Client Can't Afford You || Biz Bomb

You’ve nailed down your niche client (thanks to our last episode)! Congratulations – a gold star for you! But now that you know who your client is, how do you actually talk to them?
 
In today’s episode of the 360 Health Biz Podcast, we are talking about how to keep your brand messaging consistent, authentic, and engaging to your ideal client.
 
In this episode we discuss:
-       Brand consistently is key, even down to how you dress
-       Creating your messaging means you need to do some investigation on yourself
-       You are your brand, you are your person!
-       The hardest part of being in business isn’t business itself
-       Entrepreneur vs Intrepreneur
-       How to tie everything back to your niche


This is part 2 of our 2-part niching series!


If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist


Connect with us:

instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

97: How to Talk to Your Niche so They Will Listen (The Key to Brand Messaging May Surprise You)

If you’ve scrolled through Instagram lately, there may be a new feature that has caught your eye. In today’s Biz Bomb, Kendra is sharing why you may want to consider adding a Instagram Reel to your content strategy.
 
Tune into this episode to hear where Instagram Reels is right for you!

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist


Connect with us:

instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

96: The Low Down on Instagram Reels: Should you try Them? || Biz Bomb

Pop Quiz: is where someone lives and their gender, considered niching down?


If you answered yes, you DEFINITELY need to listen to this episode. We are talking about nailing down your niche. 


By the end of this episode, you should be able to say what you do in one sentence: what you do and who you work with, and have no followup questions.


In this episode we discuss:

Why your client doesn’t understand your niche
The biggest myth when it comes to niching (and how we de-bunk it!)
3 steps to creating a kickass niche profile
Why talking to everyone means you’re talking to no one
What is keeping your client awake at night



This is part 1 of 2 episodes about niching your client down! In two weeks we will share how to create messaging to your ideal client.


If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist


Connect with us:

instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

95: How to Nail Down Your Niche Client Like a Pro!

You should NOT be doing any tasks in your business that aren’t about client acquisition or that don’t help you make money.


That means tasks that you don’t like doing, aren’t good at or simply take too much time should be outsourced to someone who can do them.


In today’s Biz Bomb episode, Christine has 2 tips on how to use Fiverr to find quality freelancers.


If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist


Connect with us:

instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

94: How to Use Fiverr For Your Business || Biz Bomb

Content and email marketing is one of the most important pieces of your business, besides you and your knowledge of course. That’s why we’ve invited Travis Baird onto the show to talk about how you can excel your email marketing skills and create super selling nurture sequences!


This this episode, we are discussing:

the importance of welcoming subscribers to your list
when & where a “kitchen sink” email works
creating goals for each and every email you send
the one thing you must do to get more opens & more replies

 
Travis is an email copywriter for coaches who want to cultivate genuine relationships with their readers. He believes that when your emails surprise and delight your subscribers, you'll attract more ideal clients and convert at a higher rate. Travis co-founded Visualized Copy with is wife, Megan. Together, they create empathy-driven and research-based email sequences that make your readers feel seen. Travis lives in San Antonio, Texas with Megan and his four cats. When he's not writing, you can find Travis painting with watercolors, playing viola, or birdwatching.
 
Get Travis’s Inbox Survival Kit: visualizedcopy.com/inbox-survival-kit/

 
Connect with Travis:
linkedin.com/in/travisbaird

instagram.com/visualizedcopy

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist


Connect with us:

instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

 

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

93: How to Write a Super Selling Email with Travis Baird

We hear it all the time – “why is no one liking my social media posts?” “my only follower is my family!”
 
If you’re a new business owner, or maybe you JUST discovered your niche, we have a newsflash for you (and this isn’t fake news!)….it takes time to grow your social media following.
 
In today’s Biz Bomb episode, we don’t have sexy strategy for you - there’s nothing sexy about what we’re going to tell you. But what we will share with you will be the secret to finding value in posting to social media.
 
Whether it’s Facebook, Instagram, LinkedIn, even Pinterest, you have to be patient. As we’ve mentioned, you can’t build a business in 90 days – you can learn the foundations and fundamentals in 90 days but you can’t build your business to where you want it in this time.
 
Tune into today’s Biz Bomb to learn what you need to do to get your social media, and your business, where you want it to be.
 
Interested in learning business fundamentals? Get on our VIP list for our 90-day Bootcamp: https://360healthbizpodcast.com/360-waitlist

 
Connect with us:

www.instagram.com/360healthbizpodcast
 https://360healthbizpodcast.com/kit

 

www.instagram.com/kendraperryinc
 www.instagram.com/sleeplikeaboss_

92: The Secret to Growing Your Social Media || Biz Bomb

We have been in business for combined 15 years. And we can confidently tell you that neither of us built a successful business overnight. Or in 90 days. 


If you want to start an online coaching business and get clients, you have to learn all the behind the scenes stuff of your business. That means the tech, the systems and the strategy. 


In fact, there are 7 things you should be doing in the first two years of your business to gain clients and build acquisition.


In this episode of the 360 Health Biz Podcast:

 how long does it take to build a business?
why collaboration is super important to your business
the best way to pitch yourself as a guest on podcasts



Grab your pen & paper for this episode. We’ve got all the juicy dets on building a successful coaching business!

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: https://360healthbizpodcast.com/360-waitlist


Connect with us:

www.instagram.com/360healthbizpodcast
https://360healthbizpodcast.com/kit

 

www.instagram.com/kendraperryinc
www.instagram.com/sleeplikeaboss_

91: 7 Ways to Gain Customers – at any Stage of Business!

Do you cringe every time it comes time to post to social media?
 
If your brain goes blank week after week when you sit down to put together your social media content, we have a great solution for you!
 
 In this Biz Bomb, Kendra is giving you two tips to help you create your content and make your content planning easier and stress free!
 
We are discussing:

why batching is super important with content
how niching plays a part in how you create content
Kendra’s content planning secret
the rinse and repeat method to content creation

 
 Stop re-inventing the wheel when it comes to content and start batching & re-purposing! 
 
And if you need more tips and tools on content creation and other aspects of your business, get our Ultimate Toolkit: https://360healthbizpodcast.com/kit

90: How to Decide What Social Media Content to Create || Biz Bomb

Digital products may sound tedious, but they could be anything from something you’re giving away for free to get someone on your email list, to a $20,000 masterclass course.
 
That said, digital products are incredibly important for your online health coaching business.
 
In today’s episode we are talking with KellyAnne about choosing and creating digital products. We are going through the whole process from the idea phase all the way to selling your product and how to be able to like create a market and monetize it.
 
We are going through:

the benefits of creating a digital product
the types of digital products and which is right for you
how to actually sell your products
why simple is better than information overload

 
KellyAnne is an Online Business Coach to coaches who are craving to create a business model that makes a difference and makes money WITHOUT them having to physically be there all the time Her purpose is to use her genius to support coaches in packaging their genius into digital products so that they can create multiple streams of income and a more hands-off approach in their business models.
 
Get KellyAnne’s Free Guide on how to create a signature program: www.selfleadershipglobal.com/opt-in

 
Connect with KellyAnne:

www.pinterest.com/selfleadershipglobal/ 
www.instagram.com/selfleadershipglobal/
www.facebook.com/groups/SelfLeadersSociety/
 
If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: www.360healthbizpodcast.com/kit

Connect with us:
www.instagram.com/360healthbizpodcast
 

www.instagram.com/kendraperryinc
 www.instagram.com/sleeplikeaboss_

89: How to Create Your First Digital Product in Your Coaching Business with KellyAnne Zielinski

Have you tried all the Google Analytic tutorials and are still scratching your head on what it all means? You are NOT alone!
 
This is why there are people that are paid to solely do analytical work. But if you’re new in your business, there’s a tool you can use to do the analyzing yourself, without pulling your hair out.
 
In today’s Biz Bomb, Christine is talking about a particular tool that allows you to see where your website traffic is coming from. Plus it’s WAY easier to interpret than Google Analytics.
 
Tune in to hear why Cyfe is the tool to use to dig deeper into your data.

Connect with us on social:
instagram.com/360healthbizpodcast

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

 
PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left.
 
Resources:
https://www.cyfe.com/

88: Confused by Google Analytics? We Have Another Solution || Biz Bomb

Does simple always mean better? In the web design world, the answer is yes! We aren’t talking about a one page website though.
 
In today’s episode of the 360 Health Biz Podcast, we are joined by Jessica Freeman, an award-winning graphic and web designer, to talk about how to optimize - yet simplify your website to get more clients!
 
In this episode we discuss:
- how to make your website better with LESS
- the power of two when it comes to DIY-ing your website
- how can your website actually help build authority and trust with your clients
- the right way to use keywords on your website (without hiring an SEO guru)
 
You don’t need to have a fancy website when you’re starting out. In fact, both of us didn’t upgrade our website until at least year 5 of our business! That said, you need to direct people somewhere from your social media feeds and you need somewhere for your courses and packages to live. And the only place for those my friend, is on your website.
 
Jessica Freeman is an Atlanta-based award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she’s not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess also runs her own YouTube channel and her podcast, The Digital Lounge.
 
Connect with Jessica:
 instagram.com/jesscreatives 
jesscreatives.video
 
Want to streamline and amplify your website? Check this out: jesscreatives.com/boss

 
If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: 360healthbizpodcast.com/kit

 
Connect with us: 

instagram.com/360healthbizpodcast 

instagram.com/kendraperryinc 
instagram.com/ sleeplikeaboss_

87: Can Simplifying Your Website Get You More Clients? with Jessica Freeman

Are you hoping to reach more people and get more exposure by sharing your knowledge on podcasts? Or maybe you’re just looking to listen to more podcasts but have no idea which ones to start with.
 
In today’s 360 Health Biz Podcast Biz Bomb episode, we are sharing with you a juicy tool that will help you find podcasts to reach out to to pitch to.
 
Tune in to find out which FREE tool we are talking about and how it can help you discover more podcasts to pitch to.

Connect with us on social:
instagram.com/360healthbizpodcast

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

 
PS we would LOOOOOOOVE if you left us a 5-star review. The more reviews we get, the more people will be able to find us on iTunes Podcast. Plus we always give people a shout out on our next recording when a review is left.
 
Resources:
Listen notes

86: Use THIS Tool to Pitch to More of Your Niche Podcasts || Biz Bomb

What the hell is CTA, SEO and other acronyms that keep popping up in your business? Are you seeing a bunch of words that you just aren’t sure what they are, or how to apply them to your business?


When you’re starting something new, there is always going to be terminology or lingo that you’ll be scratching your head over.


In the marketing and business word, there are a lot of terms and usually, there is different words for one term…just to add to the confusion.


Luckily, Kendra & Christine are here to help. In today’s episode they are breaking down 9 of the most commonly used terms and phrases when starting a new business. Plus they’re adding how to optimize each of these components to help you be successful in your business.


Not sure what SEO is let alone how to do it? We’ve got you covered. Unclear of what a domain vs a website is and which platforms to you? We got you!


Tune into today’s episode of the 360 Health Biz Podcast for easy and applicable ways to learn about business and marketing terms.
 
Resources:
Email Marketing Email List: 360healthbizpodcast.com/episode57/ 
Email Marketing Nurture Sequence: 360healthbizpodcast.com/episode59/ 
SEO with Stephanie Fiteni: 360healthbizpodcast.com/episode40/

Content Strategy with Hailey Dale: 360healthbizpodcast.com/episode81/

Get our toolkit with ALL the things you need to grow your business: 360healthbizpodcast.com/kit

Connect with us: 
www.instagram.com/360healthbizpodcast 
www.instagram.com/kendraperryinc
www.instagram.com/sleeplikeaboss_

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