Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.  BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com Reach Sheila https://twitter.com/keomarketing   Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Here's Why You Need a Fractional CMO

Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate.  So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people.  And it's literally like a handful, 14 investors and they're playing a different game.  Everybody Wants to Rule the World will help you:  Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time. Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain. Advocate for smart regulations that enable free and fair markets while balancing innovation with anti-trust Gain insights into what innovative companies are doing right now to position themselves in this new reality. Take your business from status quo to market leader.  Ray's book:   https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants    BIO R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world.  ----------------------  Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

How to Build a Unicorn Company

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.  BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same.   ------ About Us  If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com  

The Art of Ranking on the First Page of Google

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.  Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes’ Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at  Visit HTTP://www.dorieclark.com/thelonggame.  --------------------------------  

Revealing the Recognized Expert Formula

Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by building categories and thinking differently.  On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site!  ----------------------- Want to learn more?  Contact HTTP://www.fanaticsmedia.com     

How to Become a Category King in Your Industry

Learning how to Listen to data  (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics    BIO             Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.     Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Create Dashboards to Measure Your Marketing Performance

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.  BIO Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.       FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend     ClubHouse      FINAL QUESTION 2. Who is the most influential person in marketing today?     Gary Vaynerchuk   -------------------------  Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

How to Pitch Influencers and the Media

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for  4. How to make it successful      BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.   Contact Victoria at @GoVictoriaK and www.victoriouspr.com  --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com   

How to Master PR and Drive Leads

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.  BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.   Take the Quiz  https://sixpointcreative.com/digitalbrandbuild/   Megan's contact info Six-Point Creative sixpointcreative.com 276 Bridge Street Springfield, MA 01103   -------------------- Work with Fanatics Media www.fanaticsmedia.com 

How to Overcome the Fear of Branding

Are press releases cool again?  How do create press releases that work How journalists decide on stories  Why headlines matter  Why a quote can save you     BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales!  Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price.  Our world-class team of writers and publicists have secured our client's spots in top outlets including:  ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more!  However, actions speak louder than words.  Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic.  👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.  Listen to CEO of eReleases  https://www.linkedin.com/in/publicity/    ------------------------ Need help with PR, contact us at HTTP://www.fanaticsmedia.com   

Here's Why Press Releases are Cool Again

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.    How do you create the right copy?  How I develop the expertise?  Where do I find good copywriters?  How do I know I hired a good copywriter?  Little hacks and tricks you need to know   BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION.  Find her on Twitter @themeanmarketer Want more information? www.fanaticsmedia.com 

Copywriting Best Practices to Close More Deals

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.    BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.   Learn more www.fanaticsmedia.com 

How to Steal Traffic from your Competitors 

Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all.   BIO:  Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all. Schedule a call: calendly.com/zeze-beamcity/convo. Reach him at @beamcityinc ------------------- Reach Mark Fidelman @markfidelman  www.fanaticsmedia.com 

GAME CHANGER: How Omni-Channel Social Ads Are Disrupting Marketing

Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse.  Learn the 4 components in developing this model.   BIO: Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book). Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem  How to reach Steven: @stevenvbe   ------------------ Add to end of Post Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC 

How to Create an Offer You Can't Refuse

Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads    Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.  Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC   

What You Need to Know About AI and Google Ads

Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon.   Funnel Hacks Setting up your own Funnel Step by Step Build your own Amazon Business  BIO Peter is an Amazon sales professional   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC   Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Crush it on Amazon

If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectations the Proximity Paradox – the belief that those who are closest to a subject are best-qualified to innovate for it. In reality, intense proximity limits creativity. We need to create distance from challenges in order to see the best way forward. There are three areas where you’ll find the Proximity Paradox affecting business: the way people work together, the processes you use to push work through your organization, and where your company fits in your industry.  BIO Kiirsten May is the co-owner of UpHouse, a marketing agency in Canada. She and her business partner, Alex Varricchio, started UpHouse in 2017 with the mission to help in-house marketers create stronger brands and smarter marketing plans. Their team has won Telly Awards, Atomics Awards and has been recognized as one of Canada’s top 50 most creative agencies. Kiirsten and Alex believe diversity of thought, opinions and people make for better ideas and more resilient business. They wrote a book on this topic. It’s called the The Proximity Paradox. It’s a marketing book filled with practical and impractical ideas to kickstart your creativity.  Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

The Two Ingredients to Long Term Marketing Success

You've heard of influencer marketing and you've heard of paid ads, but what happens when you combine the two?          FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend     Still believe FB ads is one of the biggest opportunities for digital brand builders            FINAL QUESTION 2. Who is the most influential person in marketing today?     I'm going to say someone very little known outside of fitness: Andy Frisella    Bio Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, there he built ads for more than 200 companies and acquired top level know how on online advertising strategies. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC 

How to Drive Sales With Influencer Paid Ads

Ever wonder why some people are unemployment proof and others can't find a job for years? Learn what Michelle Olivier recommends you do to remain desired in the marketplace.    How to Reach Michelle Website: www.oandhconsulting.com BIO Michele Olivier offers a unique perspective on career development and job searching, with an impressive record of accomplishment on both sides of the desk. She combines over 20 years of experience in HR and recruitment with certifications in career guidance and counseling, and she knows how to meet the needs of both applicants and organizations when it comes to matching talented people with top jobs. The scope of Michele’s experience spans multiple industries, every career level, and organizations of all sizes. Through this, she has honed a no-nonsense approach when it comes to communicating with clients about the realities of the job market and how to stay competitive. She has even developed and implemented curricula to help both job seekers find work and employers identify talent, which was rolled out internationally and recognized by the British Parliament for excellence. As Principal Consultant with O&H Consulting, Michele and her colleagues channel their expertise into customized resume and career coaching support that helps clients soar above the crowd.   Host Mark Fidelman @markfidelman www.fanaticsmedia.com  ----  Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Build A Rockstar Personal Brand

Listen as Lloyd and I discuss "How to Grow Your High Ticket Business Without the Uncertainty & Cost of Facebook Ads". There's a lot to learn here, so be prepared to take notes    How to reach Lloyd  W W W . A T T R A C T A N D S C A L E . C O M BIO  Lloyd Yip is the founder of Attract & Scale who helps coaches, consultants and other online entrepreneurs selling high ticket offers scale their business massively by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or super annoying, time-consuming lead generating tactics. This way, they can create impact, generate wealth, and achieve the life of their dreams. Lloyd is a digital nomad, originally from Canada, but currently residing in Brazil.   Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

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