Every podcaster wants to reach more listeners and grow their audience. With more podcasters than ever, reaching your audience isn’t easy. You’ll need to implement modern tactics to get your brand out in the market and make sure your podcast is visible to all listeners, no matter where they’re listening from or what platforms they use to consume your content.
The Bullhorn team loves helping podcasters find success in their space. We’ve come up with 8 ways how to get more podcast listeners to subscribe to your podcast.
1. List your podcast on all platforms
There are a handful of podcasting platforms out there, and not everyone is using them all. If your podcast is missing from one of those podcast players, you might be missing out on a large portion of your audience without even knowing it.
Apple Podcasts and Spotify are two major players in the podcasting space, so getting your podcasts on these platforms is essential to your success as a podcaster. In addition to these two, podcast listeners also have the choice of becoming accessible on Google Play, Stitcher, Castbox, Podbean and, of course, Bullhorn.
There are many more podcast players on the market, with mobile podcasting apps available both on iOS and Android, so make sure you’re on all of them!
2. Network with other podcasters
When you start a podcast, you’ll soon learn that there are a handful of podcasters creating content similar to yours. While it may seem like competition at first, you can leverage relationships with like-minded podcasters and get the same audience to listen to your podcasts, too.
It’s safe to say that if a listener is consuming content related to yours, your content could be next on their playlist.
Reach out to other podcasters in your space and talk about what content they’re producing, where most of their audience is streaming from and how you can work together to share an audience and get more podcast listeners.
3. Create a website and start blogging
Many podcasters completely skip creating a website and jump straight into podcasting. There’s nothing wrong with that, but they’ll miss out on a portion of content creation that can attract an audience that didn’t know they wanted to listen to podcasts at all.
A blog is a way podcasters can recycle content for a second audience and get more podcast listeners to engage with your content in other ways.
When creating blog posts, you can easily take the topics you have for your podcast episodes and create written content that’s consumed in a different manner so your audience can engage with the content you’re creating anyway they see fit.
4. Have transcriptions for your podcast
While podcast listening is mostly an auditory experience, there are a handful of people that enjoy reading podcasts instead or only have access to visual forms of content consumption. Transcriptions increase your content’s accessibility for more than just an auditory audience.
After you’ve recorded an episode, run it through a transcriber so you can offer both text and audio formats to your audience. Bullhorn offers free transcriptions when you upload your content, so you won’t need any additional programs or tools to get transcriptions for your podcast.
A transcription of your podcasts will also help with your SEO, which we’ll talk about in the next bullet.
5. Optimize for search engines (SEO)
We’ve already mentioned having a website, creating blog content and generating accessible transcriptions will help you earn a larger audience organically, but there’s still more you can do to optimize for search engines.
Once you’ve got a website or a place where your content can be published, make sure you’re using keywords that your audience uses so you can capture that search volume as it grows.
Use tools like Keyword Planner from Google to find out what your audience is searching and create content that’s directed at those search terms to drive the right audience to your content.
6. Engage in social media
Since the advent of the internet, people have been able to connect in ways that have been unfathomable in the past. Social media is one clear example of how we can utilize technology to bring people closer together.
Social media platforms like Twitter, Instagram, Pinterest and Facebook are all excellent tools for engaging with listeners and growing your audience. What’s more, people that like your podcast can share your content with their own network, compounding your reach and helping listeners find your content much easier than ever before. Social media is an easy way to get more podcast listeners while putting in the effort that’s both easy and enjoyable.
7. Leverage paid ads
Once you’ve implemented and exhausted all your organic options for growing your podcast, you may want to think about utilizing paid ads and different search and social media platforms to grow your audience even further.
Paid ads can work especially well when you want to hone in on a specific audience and reach more listeners than you would have organically. Paid ads can be placed on Facebook, Google, Twitter and any other media platform your potential audience may reside.
8. Host contest and giveaways
Once you’ve got a strong following already established, you may want to think about contests and giveaways.
Using a contest or giveaway to leverage your audience to market your podcast for you is an excellent way to quickly get your audience to perform a handful of tasks, like reposting your content, sharing your content, following your social media and leaving reviews for your podcast.
It’s easy to get caught up in all the work you put into creating your podcast. However, make sure your content reaches the right listeners and earns subscribers by leveraging our tips on how to get more podcast listeners quickly.
Want more podcasting tips? Check out our other blogs