man generating a content plan for podcasts

6 Steps to Create a Content Plan for Podcasts

Coming up with a content plan for podcasts isn’t easy, but a good content plan can relieve a lot of stress when generating ideas for new episodes.

Content plans can help podcasters in many ways. A good content plan can help your podcast keep track of the topics you’ve already created, brainstorm new topics you’ll want to cover and ensure you’re staying on track for covering those topics in a timely fashion. You’ll also get a birds-eye view of your content for an entire season.

Whether you want to produce podcasts twice a week, once a week, or once a month, a content plan can help you do that. Here are 6 key steps that you want to do to ensure you’re creating a quality content plan for podcasts and staying on top of your game.

How to create a content plan for podcasts

1. Nail down the main theme

The first step to creating a content plan is very straightforward. You’ll want to answer a few questions that will determine the nature of your podcast. First, you want to decide how frequently you want to publish podcasts and how long each episode will be. Keeping consistent helps your audience get into the habit of listening to your podcast on a regular basis.

Next, ask yourself, “what’s the overarching theme of the podcast?” Is your podcast looking to help others, teach listeners how to accomplish something, guide audiences to an enlightened way or thinking or share news about a specific subject? Deciding on a theme will help podcast producers easily come up with topics that are much more in tune with your brand in the future.

Further, decide which types of topics you’d like to cover on your podcast. Is your podcast about fitness, science, dungeons and dragons, types of birds, or sports? This will help you narrow down which topics to cover when it comes to the brainstorming portion of your podcast.

2. Create a content editorial

When outlining your podcast plan, use something like an excel sheet or a third-party program like Trello or Notion to organize your content. Alternatively, you can go old school and use a pen and paper, which works just fine.

When using a digital platform to organize your content editorial, you have many major benefits that you wouldn’t have using a pen and paper. Digital content managers can keep track of what stage your content is in, letting you know whether you’re still coming up with general ideas, whether it’s in the recording phase of publishing or if the content has already published. Digital editorials can also serve as a means of looking back on your content, allowing you to record key details about that content’s publication, like how many downloads or streams that content has received or notes on what you could have done better.

3. Brainstorm your ideas

When coming up with new ideas, you can use a plethora of methods. You can analyze other podcasters in your space and see which topics you’d like to cover, use Google’s Keyword Planner to get some ideas that receive high search volume or come up with ideas using any brainstorming-method you see fit.

Some brainstorming methods that work include mind mapping, collaborative suggesting and a good, old-fashioned brain dump.

4. Set dates for the publishing process

A key benefit of having a content calendar is helping you stay on top of your deadlines and publishing on a consistent basis.

Setting dates for your podcast may seem like a no-brainer, but a lot of people overlook this step and feel overwhelmed as a result.

While simple, setting dates for your podcast isn’t just deciding which dates you’re going to publish your podcast. This process also includes setting deadlines for when you want to record your podcast, when your podcast should be mixed and edited and when you should check back on your podcast after it’s been published.

5. Fill the content editorial with ideas that made the cut

While we’re a firm believer of no idea is a bad idea, but some topics will resonate with a much larger audience, giving you a better return on your investment. These topics are the topics you want to tackle first because it will generate the greatest buzz with your podcast and get more listeners subscribing to your podcasts.

Niche topics are also important to cover because it sets your podcast apart from others and helps your audience get to know the personality of the hosts better. With niche topics, you’re speaking directly to a smaller audience, developing a connection that’s unique to your podcast and found nowhere else.

Big topics that generally have the most popularity are important, but it’s just as important to be different, so don’t be afraid to slot in a subject that’s near and dear to your heart.

6. Record your episode and record your results

What’s a content calendar for your podcast if it’s not keeping track of the episodes you’ve already published? It’s a content calendar that’s missing one key component—reflection.

Looking back on the podcasts that have been published and keeping track of its results helps podcasters come up with more interesting topics going forward while making sure not to cover a topic twice without adding more insights on the subject. A content calendar that keeps track of its results will also help you generate content that’s specifically made for your audience in the manner that fits your style and caters to your listeners’ tastes.

When creating your next set of topics for your podcast, look to create a content plan that’s going to help you generate new ideas while keeping you on track for satisfying your audience.


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