Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business.  In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business’s success!

Key Highlights:
[00:20 - 06:32] Open Segment
An overview of one of the most underrated marketing channels
Why email marketing is an important channel for businesses to consider 
It is important to track how much revenue email marketing is contributing to a business’s overall revenue

[06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue
How people can grow their email lists
It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best
You should have a plan and determine who you're going to send your emails to

[15:17 - 19:35] Less Is More When It Comes to Email Management
Why people shouldn’t be afraid to email people
The benefits of email marketing
Kristi discloses the main tactic for increasing email marketing revenue

[19:36 - 21:25] Closing Segment
Register and enroll in The Email Marketing Masterclass here.  Don’t miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You’ll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15 
Join our Facebook group: https://www.facebook.com/groups/braveandboss
Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1

Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

•	Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. 
•	Learn more about my story on my website. 
•	What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out.
•	Take my online courses and let’s grow your impact and income. 
•	Join our FREE Facebook group for eCommerce store owners.

Key Quotes:

"If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer
"Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer

The Most Underrated Marketing Channel

Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan template so you can start to strategize and put some plans in place to get your eCommerce sales growing.
Key Highlights:
[00:20 - 05:24] Open Segment
An overview of why sales are the oxygen of an eCommerce business.
The reasons why your sales aren't growing and what you can do to turn that around. 
You need to know what your goals are if you don't have historical sales to look back on.

[05:25 - 12:37] Make Sure You Have Enough Inventory Available
There is a balance between launching new products and having replenishment of products to support new and existing customers
The key to success in eCommerce is making sure that you have a product line that can be extended off of what you have currently.
Making sure that your design calendar is in line with your product launches can help you achieve success.

[12:37 - 20:35] Focus on New Customer Acquisition and Use paid channels
Why people are bouncing off your site without viewing many pages.
How you can track and look for key metrics.
What you can do if you’re not growing your average order value year over year.

[20:35 - 21:46] Closing Segment
Don't freak out if your sales aren't growing. You can really turn around and get it back on track.
Join our Facebook group: https://www.facebook.com/groups/braveandboss
Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1

Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

•	Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. 
•	Learn more about my story on my website. 
•	What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out.
•	Take my online courses and let’s grow your impact and income. 
•	Join our FREE Facebook group for eCommerce store owners.

Key Quotes:

"I just decided to really slow down and focus on what matters most, what drives the most revenue for us." -  Kristi Soomer
"You have to really know your numbers, know what's driving the sales decline, and then be able to test stuff to see if you can fix it." - Kristi Soomer

5 Reasons Your Sales Aren't Growing

With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers. 

It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing for your business. In today’s episode, we will deep-dive on what influencer marketing is, how it could help your business and the practical tips on how you could create a strategy.


Find links, resources mentioned, and full show notes: at:https://www.kristisoomer.com/blogs/retail/what-works-in-2022-for-influencer-marketing-in-ecommerce


Join our Facebook group: https://www.facebook.com/groups/braveandboss

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What Works in 2022 for Influencer Marketing in Ecommerce

Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand your metrics and realign your strategy according to your goals. 

Find links, resources mentioned, and full show notes at:
https://www.kristisoomer.com/blogs/retail/you-need-more-website-traffic-and-how-to-get-it


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You need more Website Traffic (and how to get it)

In today’s episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding’ oneself and how you could shift your mindset to get things done without the negative ‘shoulding’ effect. Amy is an executive leadership coach, author, speaker, and facilitator working with organizations such as Airbnb, Salesforce, Roku, LinkedIn, Facebook, the Navy SEALS, and more. Amy offers transformative leadership development and cutting-edge communication strategies to executives and corporate teams around the world, as well as institutions including Stanford University and the University of California at Berkeley.

Amy pulls from various disciplines, studies, and practices to find a consilient approach to achieve flow and create profound impact through the three lenses of Self, Relationships, and Results.

As a certified executive coach with expertise in transpersonal psychology, design thinking, interpersonal neurobiology, and Conversational Intelligence, Amy has catalyzed transformative
growth for hundreds of executives and teams. She has a passion for helping leaders identify blindspots, reclaim precious time, energy, and creative bandwidth, and create next-level impact. Her
new book, Living On Purpose, will be released May 24, 2022.

Find links, resources mentioned, and full show notes at:
https://www.kristisoomer.com/blogs/retail/stop-shoulding-on-your-business-and-unlock-more-time-energy-and-resources-ft-amy-wong


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Stop Shoulding on Your Business and Unlock More Time, Energy and Resources ft. Amy Wong

Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle,  relationships, jobs, and even your business!

Megan Hamilton is a speaking, visibility, and confidence coach for women and nonbinary people. She used her classical theatre training and 25+ years of performance to build a step-by-step speaking system that not only allows you to deliver incredible speeches but also provides you with a framework to have difficult conversations, build your confidence and increase your visibility. 

She uses shadow work to help you tune in to your intuition and discover the root of what contributes to fear. She's the host of Ubu pod and can be found online at www.ubuskills.com. 

She's also a musician, has recorded 5 albums of original music, and has toured across Canada from Newfoundland to BC, as well as into the US.


Find links, resources mentioned, and full show notes at:
https://www.kristisoomer.com/blogs/retail/how-to-stay-calm-in-difficult-situations-ft-megan-hamilton


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How to Stay Calm in Difficult Situations ft. Megan Hamilton

The greatest asset to own is a business that is not dependent on its owner. This allows you to have complete control of your time so you can spend more time with what matters most. 

We are joined today by Arianna Taboada the founder of The Expecting Entrepreneur, a consulting firm that helps entrepreneurs design parental leave plans that meet their business model and personal needs. 

Learn practical tips on how you can create a system that would enable you to grow and scale your business all while still being able to take a time off for yourself!


Find links, resources mentioned and full show notes at: 
​​https://www.kristisoomer.com/blogs/retail/planning-for-a-leave-without-sacrificing-business-success-ft-arianna-taboada
 

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Planning for a Leave Without Sacrificing Business Success Ft. Arianna Taboada

Want to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know right now to get more traffic to your website.  

Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/seo-basics-for-driving-ecommerce-traffic 

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Search Engine Basics for Building eCommerce Traffic

Money - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and building a profitable business. 


Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/how-to-create-a-money-management-system-for-your-business-ft-aimee-laliberte 

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How to create a money management system for your business ft. Aimee LaLiberte

“I love helping people understand that you can be successful and still find time for everything else in your life that matters. Because work should never be the only thing that matters.” - Jessica Bledsoe

How do some people find the time to live more and work less, while achieving their goals? Welcome to Brave and Boss with Kristi Soomer and in this week's episode, Jessica Bledsoe talks all about how you can be more intentional with your time and do more with less. 


Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/how-to-use-intentional-time-mapping-to-get-more-done-ft-jessica-bledsoe 

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How to use Intentional Time Mapping to get more done ft. Jessica Bledsoe

“I feel like a lot of small businesses’ fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer 

Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day sprints using the  Entrepreneurial Operating System. Grab a pen, a calendar, and let’s get planning!   


Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/how-to-plan-for-best-year-yet-in-2022


Resources Mentioned: 

GOAL SETTING COURSE https://www.kristisoomer.com/products/customizable-90-day-digital-marketing-plan-goal-setting-course?variant=39918391689378 

Gino Wickman's book, Traction:https://www.eosworldwide.com/traction-book 

V/TO Vision Traction organizer
Template:https://www.eosworldwide.com/eos-toolbox 
Video: https://www.eosworldwide.com/video-8-key-questions 


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How to plan your year for success in 2022

“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz Long

Welcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner who wants to extend their product line? Or do you just want to get into eCommerce but have no place to start? On this week's episode, product manufacturing guru, Liz Long, talks about how to get your product made. 


Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/how-to-get-your-product-manufactured-successfully-ft-Liz-Long

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How to get your product Manufactured successfully ft. Liz Long

“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer 

Welcome to Brave and Boss with Kristi Soomer. In this episode, I show you how to do a year end review so that you can figure out what’s working, what’s working and how to make 2022 your best year yet!  


Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/do-a-year-in-review-for-your-ecommerce-store


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Do a Year in Review for your eCommerce Store

“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” -  Deidre Tshein

Welcome to Brave and Boss with Kristi Soomer. We’re talking all about content with Deidre Tshein; why it matters and why prioritizing content development needs to be high up on your list. 

Connect with Deidre 
Follow Deidre on Instagram --&gt; https://www.instagram.com/thegrowthboss
Check out Deidre's website --&gt; https://www.thegrowthboss.com 
Check out Baker Box NYC → https://bakerboxnyc.com

To learn how to build your visibility and generate leads from social media (while spending only 2 hours a week on it), join the 4-Day Scale Your Funnel with Instagram Bootcamp with Deidre here --&gt; https://www.capshounlocked.com/scale

Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/creating-your-celebrity-through-the-live-content-multiplier-ft-deidre-tshein

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Creating your celebrity through the Live Content Multiplier ft. Deidre Tshein

“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca Witzburg

Welcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to protect our businesses. While legal talk may fly over many of our heads, protecting your intellectual property is something you do not want to see the wrong side of in your business. 

Connect with Francesca 
Visit her on Instagram @thetrademarkattorney 
Website: www.Francescawitzburg.com 

Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/how-to-stay-protected-&-profitable-using-intellectual-property-and-contracts


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How to Stay Protected & Profitable using Intellectual Property and Contracts

“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soomer 

Welcome to Brave and Boss with Kristi Soomer. In this solo episode, we get the scoop on Black Friday, how come many felt like sales were down while others saw growth? We discuss the possible factors that played a role in sales, or a lack thereof and what you can do going forward into the holiday season to finish 2022 strong.  


Find links, resources mentioned and full show notes at: 
https://www.kristisoomer.com/blogs/retail/black-friday-cyber-weekend-ecommerce-wrap-up


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Black Friday Cyber Weekend eCommerce Wrap up

“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating the articulation of your own soul. And that's something that other people just wouldn't be able to do.” - Kelly Trach 

Welcome to Brave and Boss with Kristi Soomer. Today’s guest, Kelly Trach, is a mentor of mine for my coaching business. In this episode, we discuss finding your genius and ditching self-doubt so you can finally thrive in your business.


Find links, resources mentioned, and full show notes at: 
https://www.kristisoomer.com/blogs/retail/how-to-find-your-genius-ft-kelly-trach


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How to Find Your Genius Ft. Kelly Trach

“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts

\Welcome to Brave and Boss with Kristi Soomer. Communication expert, Debra Roberts joins us to talk all about relationships and communication and how to get the right message across in your business and your personal life.  


Full Show Notes At: 
https://www.kristisoomer.com/blogs/retail/how-to-have-difficult-conversations-with-ease-ft-debra-roberts


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How to have Difficult Conversations with Ease ft. Debra Roberts

“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac 

Welcome to Brave and Boss with Kristi Soomer. Nicole de Larzac joins us today to talk all about the essential steps to launching and growing a product-based business. Launching and growing a product business can seem really overwhelming and like it’s only for people in the know. But it ought to be accessible to everyone!

Nicole de Larzac is a Product Business Coach who takes the mystery out of building a
product business by helping aspiring entrepreneurs launch and scale their product
businesses. In addition, Nicole is a seasoned Marketing Consultant and consults for global brands and businesses to help them with their brand strategy and growth.

Full Show Notes At: 
 
https://www.kristisoomer.com/blogs/retail/how-to-create-a-winning-product-ft-Nicole-Delarzac


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How to create a winning product ft. Nicole de Larzac

“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer 

Welcome to Brave and Boss with Kristi Soomer. We are kicking off Season 5 with what’s going on with the podcast, my take on entrepreneurship right now heading into the busiest season of the year, and what to expect this season.  

Full Show Notes At: 
 
https://www.kristisoomer.com/blogs/retail/season-5-brave-boss-podcast-premiere-ecommerce-has-changed-have-you


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