Dylan McCabe goes deep on finding who you really are, finding your identity and using better self talk to hell you Let Go of Self-Limiting Beliefs (W/ Dylan McCabe)Hook Agency Website: https://hookagency.com/

Letting Go of Self-Limiting Beliefs (W/ Dylan McCabe)

What is going on in Florida insurance, and will it spread to other parts of the country? The American Policyholders Association investigated, and found some important discrepancies in what the insurance companies were presenting publicly, and what was really going on behind the scenes.The APA's Website: https://apassociation.org/Hook's Website: https://hookagency.com

The Big Lie of Insurance in Florida Will Spread (w/ Doug Quinn)

We talk about the problem of roofers + adjusters creating damage on roofs, and what the industry can do about it. Do you think it's a real problem or not? Comment belowNick Branon + Hero Roofing's Site: https://yourroofhero.com/Taylor Ammons + Paragon Roofing's Site: https://paragonroofingusa.com/Hook's site: https://hookagency.com

Manmade Shingle Damage & Roofing Greed (w/ Nick Branon + Taylor Ammons)

Chris Scoville shares his learning in the past years about roofing financing: Why and How to Sell It Better. Hook Agencies Website: https://hookagency.com/

Roofing Financing: Why & How to Sell It Better (w/ Chris Scoville)

Jordan Desbien shares what he learned from stress and pain of business failure, what happened, and what he is doing now.In preparation, I also asked folks this weekend why they believe roofing companies fail... and the top 3 reasons according to 100+ people were:#1 Finances + Cash Flow - don't understand their numbers / accounting, taxes, lack of profit/not charging enough or greed & indiscretion. #2 Leadership & management - selfish CEO, lack of humility, or problems with mindset,  #3 Systems & Processes - don't create duplicatable systems, over-dependence on a high-performing owner, think that sales alone will be enough. Don't know how to hire or train sales reps. Do you agree that these are the top 3? What else would you add?Contractor Brand: https://thecontractorbrand.comHook's website: https://hookagency.com

Why Do Roofing Companies Fail? (And How to Avoid It)

How To Get Into Metal Roofing? On this podcast we get the value, aesthetic beauty and longevity Metal Roofs provide and how roofers can actually market this to existing customers.Sherwin Williams Website: https://www.sherwin-williams.com/Hook Agency Website: https://hookagency.com/

How To Get Into Metal Roofing? ( W/ Mark MacDonald of Sherwin Williams )

How do you get started on Inside/Outside sales and 'The Roofing Machine?' How did Mark Godaire sell 5.4M in a year? What is the future of selling and how can you sell more this week? All this covered in this episode!https://reevaimpact.comhttps://monarchroofing.biz/Our website: https://hookagency.com

Inside/Outside Sales Principles: Order To Add Positions (w/ Mark Godaire)

Why do most roofing brands suck? We tried to get to the bottom of it and what to do about it in this interview.Kickcharge's website: https://www.kickcharge.com/Our website: https://hookagency.com/

Why Roofing Brands Suck? & What To Do About It (Dan Antonelli of Kickcharge)

Heather Hitchcock joins us as she enters her third year of running a roofing business, as a single mom. Royal Roofing's Website: https://royalroofingoftexas.comHook's Website: https://hookagency.com

Single Mom Roofer + Things I Learned From MLM (w/ Heather Hitchcock of Royal Roofing)

Aaron Bible of Options Exteriors shares his experience of getting acquired and how you can learn from it.His website: https://optionsexteriors.com/Hook Agency's website: https://hookagency.com

How to Get Acquired in Roofing (w/ Aaron Bible of Options Exteriors)

We're all learning – and one thing I don't know much about is when you should have your people be W-2 and not 1099, but don't worry Tim Johnson of Smith Jadin Johnson gives us all of the key information. Hire and retain legal council to get legal advice. *The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this show are for general informational purposes + entertainment only.

W-2 Vs 1099 Employees in Roofing, What to Watch Out For (w/ Tim Johnson)

Consider this a mini-masterclass in using storytelling for marketing. Charles Antis tells stories as examples and I learned a ton!Antis Roofing's website: https://www.antisroofing.com/Our Website: https://hookagency.com/

Storytelling in Marketing + Cause Marketing (Charles Antis of Antis Roofing)

What is the REAL reason some shady insurance adjusters or companies deny claims with obvious damage? Is it because they believe some homeowners won’t fight back, even after paying a premium for 10-50 years? Raymond Wendell Little of Perimeter Roofing - brought attention at a scale very little else has around this issue. This video has been seen by 25 million people or more on all platforms - I think more people have seen this video than almost any roofing video. So how would you have done it different? Sound off in the comments on Youtube - I need the engagement and Raymond can handle it. Watch the video first because there's a ton of context the original video didn't show. 

How To Keep Insurance Companies Accountable? Raymond Little - Roofer Argues w/ Insurance Adjuster

Here's some encouragement to be in local FB groups, how to find them, and get free leads by scaling your customers into them for referrals. We also discuss ethics and leadership, should you use charity in marketing, and other free ways to get leads. Ascend's Website: https://ascenddigitalexperts.com/Hook's Website: https://hookagency.com

Using Local Facebook Groups to Drive Free Leads (w/ Michael Stearns of Ascend Digital)

Reggie Brock joins to chat about how to find a mentor, surface level influencers vs. value + significance, and why you should really define where and what you're trying to influence people towards. Great chat – I was challenge, and inspired! Thanks for joining Reggie!Beacon Supplies Website: https://www.becn.com/Hook Agency's Website: https://hookagency.com

Fight to Find a Real Mentor (+Influencers vs. Value) w/ Reggie Brock from Beacon Supply

$17M year one? So many questions about process, leads, and their specific market. Thanks for joining me on this special bonus episode of Hook Better Leads Sam Kohler and Shane Michael!Their Website: https://vanguardgc.com/

Is Growing Too Fast Dangerous? (Sam Kohler & Shane Michael of Vanguard GC)

From trying to work from a hospital after an open heart surgery – to creating processes and systems Garen Armstrong has built up Shamrock Roofing and Construction to almost 40M in a very short amount of time. What would he do differently? He shares 7 key lessons in this podcast that is jam-packed with value. 🫀Creating a great team that can step up during time away.💰 When to move from from cash to accrual accounting.🏦 How to handle when you outgrow your bank.❤️‍🔥 Is it time to fire someone, or move them to a different position?🤓 Outgrowing CPA's and who to have in money positions.😿 When is it time to move on from Acculynx? 👀 What to watch out for in acquisition discussions + partnersShamrock Roofing's website: https://shamrockroofer.com/Garen's Website: https://GarenArmstrong.com

7 Painful Lessons Outgrowing C-Suite, Vendors, Software (Garen Armstrong of Shamrock Roofing)

Today, we chatted with Steve Patrick of Level the Playing Field on Facebook and discussed tips that insurance restoration roofers can utilize to improve their sales efforts. 

Steve Patrick: https://stormconsultantsllc.com/steve-patrick/
https://www.facebook.com/groups/1022990584433464

https://hookagency.com/

Why Insurance Restoration Roofers Can’t Sell (w/ Steve Patrick)

Today, we catch up with Sydnee Olsen from the Hook team to discuss our sales process and recap the One Industry One Model event we've attended over this summer.

The Hook Sales Process: Behind The Scenes (w/ Sydnee Olsen)

Today, we caught up with John Senac, aka John the Roof Pro, of NTS Identification Services to discuss how roofers can process their insurance claims better. 

Check out John Senac:
https://www.johntheroofpro.com/
https://ntsid.com/

Roofing Podcast: Hook Better Leads

Roofing Podcast: Hook Better Leads

Get Started

Download the App