My friend Brad Klopfenstein and I have shared a love of beer drinking and beer history for more than 3 decades. Now Mr. Klopfenstein is turning his love into a side hustle. A novice Indiana historian, Brad was poking around the internet researching old Indiana beers as sort of a “where are they now?” endeavor. That’s when he discovered Alps Brau — a former Fort Wayne, IN based beer brand — was available for the taking. Brad acquired the rights to the brand and in February 2023, will release the first batch of Alps Brau since 1978! Brad explains the path to his new endeavor, business lessons learned, and how he hopes to capitalize on the appeal of nostalgia.

141 - A Budding Beer Entrepreneur Resurrects an Old Beer Brand

Inflation has been on a tear since 2020’s globally disrupted marketplace upset the economics of everything from exercise bikes to used cars. With double digit price increases way more common than they should be, are you charging enough for your goods or services? Probably not. In this episode I outline why you should increase your rates. The benefit for doing so: better pay and better customers. Of course, there are downsides, such as losing customers. However, losing customers isn’t always a bad thing, because — like the old showbiz saying goes, “The cheaper the gig, the worse the client.” Listen to this!

140 - Raising Prices, Improving Your “Gigs,” and Firing Clients

The words “business development” get tossed around frequently and there are plenty of people whose titles include “business development,’’ but what exactly is it? Seth Schachner founder of StratAmericas joins me to define and expand on all things that are business development. Seth explains the importance of partnerships and audience building. Today’s business development activities are different today than a few decades ago in light of the technologies employed. Regardless, one thing hasn’t changed over the years: Without business development, you have no business!

139 - What IS Business Development?

Influencer marketing, social media, traditional media, newsletters…the marketplace is crowded with marketing. And…most of it sucks because it’s not marketing to client and customer needs, rather it’s about the company. David Saltzman of The Saltzman Group explains StoryBrand marketing, what most businesses get wrong, and how to make prospective clients become customers.

138 - Making Your Message About Your Clients & Less About You

August 1, 1994 I resigned my corporate post to start in business for myself. Over the years there has been a great deal of evolution and learning. Here are 28 takeaways you can apply to your own enterprise to create a life and business by choice. Please let me know which of these resonates with or most helps you!

137 - 28 Takeaways From 28 Years Running My Own Business

Paul Gambill is an engineer-educated Millennial who saw capitalism as the solution to green house gas removal. In 2017 he and six other people founded Nori — A carbon removal marketplace. Paul shares his entrepreneurial journey and a pile of lessons. Among them: why you shouldn’t have 7 company founders, the need to read, understanding the CEO’s most important job, how to raise money from venture capitalists, and the power of vision — something he says most people lack. Tune in to this fast-paced discussion and get inspired!

136 - A Business Vision to Capitalize Carbon Removal

Brad Kent’s first entrepreneurial endeavor was in food sales — he carried oranges off the family’s backyard tree to peddle them outside the neighborhood grocery store. Brad was just 7 years old at the time but he promptly got ran off by the store manager. Brad joins me to discuss his various business endeavors — mostly pizza-related— including his latest project: Bagel & Slice. Bagel & Slice aims to sell high quality, expensive food inexpensively. Brad’s time re-engineering military rations taught him the value of creating a feeling with food. He aims to do that now with his restaurant concept aspiring to make people feel good after eating food that’s good for the environment.

135 - The Feeling of Food — A Food Entrepreneur’s Next Venture

Freight came screeching to a halt two years ago amid global shutdowns. Then things opened up and now "supply chain issues" became the reason for every business challenge on the planet. Seems now would be a good time to be in the shipping business, given that the price to transport goods is through the roof. Right? Well, maybe. Brad McDonald, my high school classmate and owner of FreightCo explains what it’s been like managing through a chaotic transportation marketplace. He explains pricing fluctuation, employee challenges, lessons learned last year, and the value of relationships. Brad also shares this gem of biz truth: Expenses don’t dictate price, the market dictates price.

134 - Managing Through Inflation And A Marketplace in Chaos

Two years ago all hell broke loose. Small businesses were forced to close, workers stayed home by order, and many businesses suffered. What have we learned? Will this happen again with more regularity? If so, how can you and your business survive or even thrive? In this episode we discuss what’s transpired over the last 24 months and provide 8 takeaways to improve your business.

133 - Post Pandemic Ponderings, Perspectives and Takeaways

Sometimes the customer needs something and they’re not sure exactly how to go about fixing their problem. Other times, in fact oftentimes, the customer does know what their pain point is, proclaims to be perplexed by said pain point, and yet does nothing to address this issue. Welcome to dealing with people. They’re emotional after all. In this episode we discuss how to get to the actual pain point your prospect / customer is dealing with while still getting the deal done.

132 - When The Customer Doesn’t Know What Their Pain Point Is

At some point in life and business, you’ve achieved a modicum of success then you ask yourself, “what’s next?” Bruce Turkel, former ad agency owner, businessman, speaker, and author found himself asking that question, which is why he penned the book Is That All There Is? If you’ve wondered about your next adventure, pondered your next business endeavor, or sought motivation in mid life, this interview will speak to you.

131 - Is That All There Is?

I recently spoke to a small business group and delivered what I believe are ten tenets of success in business. They were ten things I wrote down when asked “What do you think has helped your business make it for 28 years?” Number one was understanding what your business is in the business of selling. And that’s the subject of this episode. Remember: Most businesses think they sell one thing, while their clientele would tell you it’s something different. Because customers pay for the result of your product, not the actual product.

130 - Do You Know What You Sell?

Kelly Garrett is an Iowa farmer, trucking company owner, Ag influencer and consultant, among a few other titles. He joins me to discuss the four traits of success, adding a fifth — the trait of communication, which he says is God-given — to my list of four character traits successful people possess. He explains how he works with and against his own character strengths and weaknesses to manage his two dozen employees while keeping the ship heading in the right direction.

129 - Traits of Success - An Ag Entrepreneur’s Perspective

A decade ago Larry Kreider had just been let go from his second sales job due to a company purchase and restructuring. After working in sales for more than twenty years selling to restaurants and bars, Larry looked into acquiring Z-Place — a well known (but struggling) hometown pizza and chicken establishment. Two of Larry’s advisors crunched the numbers, analyzed the books, and advised him against buying the business, but he saw opportunity. Since then, he has tripled revenue. I sit down with my old neighbor and friend, "L.T.” who explains his approach to employee management, the importance of knowing your costs, the skill of paying attention, and the need to take care of yourself personally.

128 - Resurrecting A Hometown Staple And Thriving By Paying Attention to Details

Shannon Hayes was going to become a professor. She never did so, despite completing her PhD. Instead she returned to the family farm in upstate New York and became her own business person in conjunction with her husband and family. The family sells direct-to-consumer, grass-fed meat along with many other farm-based products. They also operate a cafe, own short and long term rental properties, invest in other small businesses, and a few other things. Shannon has a great story along with amazing advice for budding entrepreneurs or seasoned business owners.

127 - Redefining Rich — Entrepreneur Says Start With Quality Of Life

Kyle Stoffel started out selling life insurance at age 21 when he left the family painting and decorating business. Today, he owns Underwriters Alliance of Indiana. His company helps establish and grow aspiring insurance agencies. In this informative and inspiring sit down with Kyle and his daughter Este — who’s been with the business five years — we discuss: business expansion, hiring people you know, working with family, managing personality traits, the power of daily habit, and much more, including tips on being unemotional, retaining younger employees through education, and why not to be a control freak.

126 - Insurance Entrepreneur Built A Business On Helping Aspiring Insurance Agents

Part of ongoing success and longevity lies in your ability to decline less appealing opportunities. In other words, your ability to say no. To put yourself in line for great outcomes, you must be positioned to turn down below average opportunities. Here are five tips that will allow you to decline jobs and leave them for your more desperate competitors.

125 - Strategies To No

Peter Evans got his first business lesson — the importance of listening to customers — while working the front desk at a Howard Johnson in Skokie, Illinois at age 16. From working at HoJo, Peter went on to become an accountant working for Deloitte Touche then as a controller for a bank.  Then the entrepreneur bug bit at age 34. Peter joined partners to form a hotel ownership and management company until 2001. He now co-owns and co-operates Balar Equipment, a provider and servicer of municipal equipment. Peter shares the lessons he’s learned from his background including: what personality traits lead to success, the struggles managing impatience, the importance of cash flow and capitalization, and why he avoids being over leveraged. Lots of business gold in this discussion.

124 - An Accountant Turned Entrepreneur

Every aspiring entrepreneur starts with an idea. Ideas are wonderful things and generally in plentiful supply amongst those of us with a biz forward mindset. In this episode we discuss the (mental) steps of business creation and then cap it off with straight talk about what it takes to succeed. Hint: It’s not complicated but it is personal!

123 - From Idea To Longevity (Or Not!), What Makes Your Business Succeed

It’s been a challenging year, to say the least, for many small businesses. Beginning in March of 2020, government lockdowns shuttered businesses and altered consumer behavior overnight. Some estimates show 30% of small businesses won’t survive or have already failed due to Covid response. So, what’s a smart, resilient entrepreneur have to do to survive this grenade that’s been tossed onto his or her marketplace? Friend of show, Brad McDonald joins me to discuss just that. We discuss survival strategies, entrepreneur mindset, where to invest money and time during a slowdown, and other habits that’ll help you prosper through turmoil.

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