Lisa Myers, Founder and CEO of CeresChill.com is joining us LIVE today on YouTube to talk about her journey from lawyer to full-time CEO.  If you aren’t familiar with Lisa and Ceres Chill...  Ceres Chill is a brand that helps to make breastfeeding easier with their on-the-go solutions for busy moms. ​ ​​​Lisa’s last interview with us is one of the most popular interviews on our YouTube channel.  And today,​​ she’s coming back for an update now that Lisa’s hit the 7-figure mark with Ceres Chill business and has raised over 500K worth of investment on WeFundr.  Join Lisa and me LIVE today on YouTube at 4.15pm EST / 1.15pm PST

79 - From Lawyer to Full Time CEO Disrupting the Breastfeeding Space

Having the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list.  ==========================================================  Grab our free resources here — https://msha.ke/khierstyn  GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle  It includes:  * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days  Get it here → https://launchandscale.co/product-launch-bundle  WANT MY HELP?  Want help launching or scaling your e-commerce brand? Schedule a quick chat with me here: launchandscale.co/apply-now  SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT  5 Things You Need For Your Shopify Store To Convert Customers -- https://youtu.be/DxvlM5r0Ems  Top 3 Recommended Apps To Increase Your Store Conversion Rate -- https://youtu.be/RFF212i3o00  PRODUCT LAUNCH PLAYLIST - WHAT TO WATCH NEXT  I’m Leaving Kickstarter – https://youtu.be/bt1-dVdLAu4   Use this 1 Tip To Build Your Audience Fast https://youtu.be/yKgENB0jsKI  LISTEN ONLINE  LAUNCH AND SCALE PODCAST: https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308   CROWDFUNDING UNCUT PODCAST: https://podcasts.apple.com/us/podcast/crowdfunding-uncut-kickstarter-indiegogo-where-entrepreneurs/id1028913734   FOLLOW ME ONLINE  WEBSITE: https://launchandscale.co TIKTOK: https://www.tiktok.com/@khierstyn_ INSTAGRAM: https://www.instagram.com/khierstyn LINKEDIN: https://www.linkedin.com/in/khierstyn/ TWITTER: https://twitter.com/khierstynross PODCAST: https://link.chtbl.com/launchandscale YOUTUBE: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1   ABOUT KHIERSTYN:  Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands. Through her work, she’s helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.  On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity.  If you’re an online business owner looking to launch or scale your e-commerce brand, you’re in the right place.  Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den.  I’ll keep this short and sweet - if you like what you see so fa

78 - The $400K Kickstarter Email Marketing Strategy

Are you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you’re just starting out or you’re looking for ways to take your business to the next level, these tips will help!  RSVP to the Intensive here -- https://launchandscale.co/intensive  ********** Grab our free resources here — https://msha.ke/khierstyn  GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle  It includes:  * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days  Get it here → https://launchandscale.co/product-launch-bundle  WANT MY HELP?  Want help launching or scaling your e-commerce brand? Schedule a quick chat with me here: launchandscale.co/apply-now  SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT  5 Things You Need For Your Shopify Store To Convert Customers -- https://youtu.be/DxvlM5r0Ems  Top 3 Recommended Apps To Increase Your Store Conversion Rate -- https://youtu.be/RFF212i3o00  PRODUCT LAUNCH PLAYLIST - WHAT TO WATCH NEXT  I’m Leaving Kickstarter – https://youtu.be/bt1-dVdLAu4   Use this 1 Tip To Build Your Audience Fast https://youtu.be/yKgENB0jsKI   LISTEN ONLINE  LAUNCH AND SCALE PODCAST: https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308   CROWDFUNDING UNCUT PODCAST: https://podcasts.apple.com/us/podcast/crowdfunding-uncut-kickstarter-indiegogo-where-entrepreneurs/id1028913734   FOLLOW ME ONLINE  WEBSITE: https://launchandscale.co TIKTOK: https://www.tiktok.com/@khierstyn_ INSTAGRAM: https://www.instagram.com/khierstyn LINKEDIN: https://www.linkedin.com/in/khierstyn/ TWITTER: https://twitter.com/khierstynross PODCAST: https://link.chtbl.com/launchandscale YOUTUBE: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1    ABOUT KHIERSTYN:  Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands.  Through her work, she’s helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.  On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity.  If you’re an online business owner looking to launch or scale your e-commerce brand, you’re in the right place.  Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den.   I’ll keep this short and sweet - if you like what you see so far, subscribe to my channel for more launch and scale GOLD:  https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featu

77 - [ONLINE SELLERS] The 4 Keys to Scaling to 10K+ Months

Looking to launch your next product? Kickstarter might be a great option! In this video, we explore some of the best ways brands can use Kickstarter for their next product launch. From generating buzz to building a community around your brand, Kickstarter can help you take your product to the next level.  RSVP to the Intensive here -- https://launchandscale.co/intensive

76 - The BEST Way Brands Can Use Kickstarter For Their Next Product Launch

This is a follow-up video to my popular "I’m leaving Kickstarter" from November 2021. In it, I discuss what has changed over the last 8 months, and go more in-depth on WHEN you should use it.  RSVP to our INTENSIVE here -- https://launchandscale.co/intensive

75 - I’M LEAVING KICKSTARTER (Part 2)

There are three things you can do RIGHT NOW to recession proof your business! There's no doubt that we'll experience a recession. But that doesn't mean your business has to suffer. Listen to this podcast and find out what they are!

74 - 3 Things You Can Do Today To Recession Proof Your Business

Ezra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.

73 - 7 Top Ezra Firestone E-Commerce Marketing Tips

Short form video is a powerful way to drive traffic and sales for your eCommerce brand. In this video, you'll learn how to create a content machine that produces short, engaging videos that will keep your customers coming back for more.

72 - Use Short Form Video to Build A Content Machine For Your E-Commerce Brand (ft Rebekka Reynolds)

In this video, Jake shares how he was able to scale his Shopify store from $187 to over $10K/mo in just six months. He'll share some of the tactics and strategies that he used to achieve this growth, so if you're looking to grow your own Shopify store, be sure to listen!

71 - How Jake Scaled from $187 to $10K/mo on Shopify in Under 6 Months

Making the decision on where to manufacture your product can be tough. In this video, we'll compare some of the pros and cons of manufacturing in the USA vs China. By the end of it, you'll hopefully have a little better idea of which option is best for you!

70 - Should I Manufacture My Product In the USA Or China?

In this episode, we're going to talk about how to use pre-orders as a way to validate a new product. Now, pre-orders can be a great way to gauge interest in something that you're thinking of launching. You can also use them as a way to get some early traction and start building your customer base. So, if you're thinking about launching a new product, or you just want to know more about pre-orders, then this is for you.

69 - How Paul Used Pre-Orders to Validate His New Product

7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your first launch. Every product you create should fulfill the next need your audience needs.

68 - 7 Step Process To Rapidly Test New Product Ideas For Your Next Launch

Setting up subscriptions or recurring payments in Shopify is a great way to streamline your ecommerce strategy and increase your revenue in 2022. Selling product is great, but it can be troubling when you have to find new customers every day. Subscription models help you sell to one customer many times and Shopify does this very well.  

66 - How to Set Up A Recurring Payments in Shopify in 2022? 10X Your Product Revenue!

Watch this video is you want to ensure your pipeline remains full from preorders to fulfillment and beyond. How To Build A Pre-Order Pipeline For Shopify eCommerce. Are you looking to build a pre-order pipeline for your Shopify eCommerce store? In this video, you'll learn everything you need to know about setting up a pre-order system that will keep your customers happy and increase sales.

65 - Build A Pre-Order Pipeline For Shopify eCommerce | The Ultimate Guide

Over my years, of working with multiple 7 Figure eCommerce Businesses, I have learned some valuable lessons that I wish to teach you. There are 5 Mindsets that are consistent among the eCommerce brands that succeed. How do you build a new eCommerce store to 7 Figures and beyond? How do the most successful eCommerce brands push through adversity, source products, position their marketing, and increase their revenue? Whether you're growing your store on Shopify or leveraging your own website, the mindset is the same.

64 - The Mindset Of A 7 Figure eCommerce Business (5 Lessons From My Best Clients)

If you are ordering products overseas, making a wire transfer, or paying international employees you might be paying a lot in international transaction fees and dealing with varying exchange rates. Using money transfer services like OFX can help you save potentially thousands of dollars a year. International transaction fees and exchange rates can eat up profit. Luckily, OFX helps reduce your fees and lock in foreign exchange rates for up to 12 months.

63 - STOP Spending Too Much On International Wire Fees And Save On Foreign Exchange Rates With OFX

One of the most popular ways to finance your eCommerce business is through crowdfunding platforms like Kickstarter or Indiegogo. But what many people don't know is that there's a hidden danger in using these platforms. Crowdfunding can actually hinder the growth of your product launch and can slow down, if not halt your scaling efforts. In this podcast, I'll explain why crowdfunding can be dangerous and also provide a solution.

62 - The Hidden Danger Of Crowdfunding Your eCommerce Business

In this podcast, you'll learn how to make over $100,000 per year on Shopify with one product. You'll also learn the exact steps you need to take to get there. So if you're looking to make some serious money with Shopify, then be sure to listen to this podcast

61 - How To Make Over $100,000 Per Year On Shopify With ONE Product

As any entrepreneur knows, Kickstarter is a great way to get funding for a new product or business idea. And if you're running a Kickstarter campaign, you might be wondering how to make the transition to Shopify in 2022. But what happens when you're ready to move beyond Kickstarter? In 2022, the answer may be Shopify. The move from Kickstarter to Shopify is not only profitable but necessary for your business. Kickstarter is a Crowdfunding platform, which means that businesses can solicit funding from the general public in order to launch their product or service. In return for their investment, backers typically receive rewards such as discounts or early access to the product. Kickstarter is best suited for businesses that are looking to raise capital quickly and have a solid plan for how they will use the funds. Shopify is a powerful e-commerce platform that provides all the tools you need to run an online store. Unlike Kickstarter, which is focused on raising funds for a single project, Shopify lets you sell products and services on a long-term basis. In addition, Shopify offers a wide range of features and plugins that can help you grow your business. So enjoy this latest podcast where we discuss, How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)

60 - How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)

Kickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way. Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most Kickstarter Product launches fail. In this video, we're going to talk about the reasons why you should stop using Kickstarter in 2022. Now, I know what you're thinking: "Why would I want to stop using one of the most popular crowdfunding platforms in the world?" Well, it turns out that there are a few key reasons why Kickstarter might not be the best option for your crowdfunding campaign in 2022. So if you're planning on launching a Kickstarter campaign in the next few years, make sure to listen to this podcast episode!

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