Join host Francisco Cardenas as he sits down with Latino Leaders Magazine founder Jorge Ferraez to hear the incredible story of how a small idea turned into one of the most comprehensive collections of Latino leaders' success stories in America. Tune in to "Loud and Clear" by LERMA Agency to learn more about Latino Leaders Magazine's evolution, its impact on the Latino community, and how a niche publisher amplified non-stereotypical Latino stories that better defined Latino's contribution to this country. Also, learn how advertising agencies play a role in telling these stories by their commitment to these communities and recognizing what they mean for the marketplace.
(title and excerpt of the podcast courtesy of ChatGPT)

Guest: Jorge Ferraez, CEO and Publisher of Latino Leaders Magazine
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital Integration at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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The Rise of Latino Leadership: The Inspiring Story of Jorge Ferraez and Latino Leaders Magazine

On this episode of Loud And Clear, Victoria Petrella talks about how her journey from Argentina to the United States led her on a path that helped her become a successful advertising executive into a the client side. She is currently leading the Domino's Pizza brand as Vice President of International Marketing.
Loud and Clear brings this conversation to try and reveal how ad women and men can bring value to the evolution of brands and their process by being an insider and getting things done. Join us as we talk about the digitalization transition of a brand that even reinvented its recipe to the evolution of consumer habits around the "always loved" pizza consumption. 
A conversation that is slightly over 30 minutes (not free pizza, sorry) to get a glimpse of how the change at Domino's happened, how it was executed at an international level, and appealing to the Hispanic consumer in the United States. As a bonus, get some tips into what Victoria cares about and what she considers a way to bring value to brands no matter what side of the aisle you're in. 
Guest: Victoria Petrella, Vice President of International Marketing at Domino's
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Co-Host: Maria Díaz, Brand Creative Art Director 
Music: Pedro Lerma and the Band, LERMA/



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Victoria Petrella, from Agency to Client Side Over a Slice of Domino's.

On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America. 
Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in the U.S. The Hispanic Star has become a framework of action for brands to belong and work with this important community. She invites companies like Procter & Gamble led by Marc Pritchard and inspires other marketers and ad agencies like ours to take a more active role in connecting and celebrating the Latino community by recognizing their values and strengths.  
Claudia's leadership and enthusiasm are contagious. Her positive outlook is a much-needed approach to the polarizing times we're living in and she suggests a fresh approach to fixing the problem where she presents a plan of action and not just a cry for help or complaint like we see often on our social feeds. She presents the WHAT, the WHY and the HOW so if you're up for it, please join us in this conversation and share your thoughts and ideas with us. 
Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/
Guest: Claudia Romo Edelman, Founder of We Are All Human, The Hispanic Star and Global GoalsCast. Marketer for social causes, advocate and catalyst for change.
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Claudia Romo Edelman, a Voice for Hispanics in America and a Plan of Action for Brands and Ad Agencies

In this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia, Oculus, and others to build and understand the Metaverse. Her most recent book titled "Navigating the Metaverse" is an easy-to-read guide to the limitless possibilities of the WEB3. She is known as the "Godmother of the Metaverse".
You might not wear a VR headset every day, but you still need to know about the Metaverse. There's a new world on the horizon, and it's going to change everything about how we live in the digital realm. It'll be just like the internet was when it first took off, with potential for new technologies and opportunities that we can't even begin to imagine. This conversation is about virtual reality (VR) and the idea that this isn't some fad technology, or just something niche gamers will get into while they're waiting around for their next console upgrade. No, VR is already here, and it's coming fast. The key thing to remember is that this isn't "just" a new way of experiencing games or movies; it's a whole new way of interacting with our digital world – with other people and with information itself – that has profound implications for all businesses everywhere.
With the democratization of VR and the Metaverse, it is only logical that ad agencies look at this space as an important connexion point between brand storytelling and consumers. The Metaverse is the next frontier of humanity and the internet. It's a place where people can create their own content, their own businesses, and their own laws. The Metaverse is not here yet but it's coming—and it will be built by us!
Join us in the conversation and learn how together we're shaping the future. 
Check out Cathy's book on Amazon.
Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/
Guest: Cathy Hackl, Co-Founder & Chief Metaverse Officer at Journey | Top Web3 Strategist | Author: Navigating the Metaverse | Investor | Speaker 
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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The Godmother of the Metaverse and a look into the future with Cathy Hackl

The Dallas, Texas-based advertising agency LERMA/ has published several white papers that give a unique point of view on the market and consumers based on research done in conjunction with The University of Texas. These studies range from generational differences and highlights, sexual orientation and self-identification, digital and analog trends, and the impact of COVID on groups not limited to the general population. The LERMA/ Brand Planning team, led by Quim Gil has brought fresh thinking into what a multicultural audience is in America. Quim, has been talking for over 10 years about how to reframe the thinking of culture into what he calls Omniculturalism as the reality of what American culture is today. Join us in this conversation with Quim about Gen Z and get to know this up-and-coming amazing generation. They might walk into your shop today, physically or virtually through the Metaverse.
Check out more insightful LERMA/ studies: https://lermaagency.com/insights/
Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/
Guest: Quim Gil, Strategy Principal at LERMA/
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Do you speak Gen Z? Understanding a generation with Quim Gil

Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal and external problems with the use of influence and persuasion. She talks about the power of NO in order to say YES. 
On this episode we discuss the power of influence in the context of advertising agencies and the marketing industry. She has a relationship to the ad industry at a professional and even a personal level. Join us as we reframe the role of ad agencies on several topics that range from climate change, ad culture, our business model and the power of reframing your problems to solve them using the art of collaboration. #InfluenceIsYourSuperpower
Find Zoe on the links below:
Twitter: @ZoebChance
www.zoechance.com
Guest: Zoe Chance, Author of international bestseller Influence is Your Superpower, Yale SOM prof, climate philanthropist
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Influence is Your Superpower with Zoe Chance

In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if we are an industry that at any given point needs to connect and some say, even represent, the reality of the markets we sought to bring our messages and products to.  
LERMA/ is an agency that was born out of the need to address the harsh reality of misrepresentation. We are an agency created because there was a gap in the market for an audience that was not being taken into consideration. Today, the commitment of the agency has led to creating a tool that allows brands to measure themselves against other brands on where they stand as an inclusive brand and perhaps inspire the leaders of these brands to do more. Join the team that put together ideas and brought them to life and conversation that is #LoudAndClear.  
To access the Brand Inclusivity Performance Index (BIPI) click here: https://lermaagency.com/bipi
Guest: Shannon Dunbar-Rubio, Group Strategic Director at LERMA/; Lysbeth Zimmerman Co-Founder and Principal at Drumline (formerly Quadratic), Pedro Lerma, Principal and Founder of LERMA/
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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A Diversity, Equity and Inclusion tool for Marketers.

The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the product is the story. A natural story that can be told by many in unique and different ways.
Jan, a P&G veteran, and an engineer simplifies the complex by going back to basics and finding focus on a simple truth that lies on what consumers want but also focuses on the purpose of why a product like icebreaker clothing exists. He recognizes that innovation can be found in nature by keeping it pure and just reshaping it to fit in the current times and making it relevant.
We talk about entrepreneurship, branding, marketing, and even regenerative farming, join us on this great episode. You might want to join The Flock once we’re done.
Check out icebreaker Transparency Report: https://www.icebreaker.com/en-us/transparency.html
Check out icebreaker's Uncomfortable Truths about Plastic Campaign: https://www.icebreaker.com/en-us/move-to-natural.html
Icebreaker’s socials: Instagram, YouTube, Facebook

Guest: Jan Van Mossevelde, Global President of VF Corporation icebreaker
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Marketing With Purpose: A Simple Truth by Jan Van Mossevelde Global President of icebreaker.

On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground up. As a true advocate for the industry, he recognizes that the way to improve is by being in constant motion and change, challenging the status quo, and recognizing what sucks about it, but also what is great. He understands what the industry "wants" but tries to focus on what the industry "needs" in tune with consumers, culture, and people's personal life experiences. 
There's a lot of work to be done, and this conversation simply aims to add to the unstoppable sea of change looming in the Ad and Marketing industries. From building teams that trigger innovation to education to how it could potentially play out on a space like WEB3 and Decentralized Autonomous Organizations (DAO's) where the possibilities are endless and the opportunity visible as long as we keep breaking paradigms 
Ben James has held positions at D Magazine, Crispin Porter + Bugosky, TDA_Boulder, Young & Rubicam Group, J. Walter Thompson and T Brand Studio.  
Twitter: @benjames_human
Instagram: 
#LoudAndClear
________
References: 
Brand. Make brand a C-suite priority by Maggie Gross, Head of Strategy, Studios Deloitte Digital 
Mark Truss, Chief Research Officer at Wunderman Thompson
________
Guest: Benjamin James, Award-winning Creative Director, Inventor & Storyteller. 
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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If Advertising is dying, for Ben James the Industry appears to be Ripe for Resurrection.

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 
On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising and the process of bringing ideas to life. We start doing an analysis of how ad agencies operate today within an ever-evolving ecosystem that fights to earn the protagonism in the role to bring the story of brands to consumers. 
We talk about the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.
Follow Carl: @carlwjonesUKMX1
#LoudAndClear
Guest: Carl Jones BDes, MA. FHEA.Ph.D. (c), Award-winning International Creative Director & Mentor of all that's great about advertising
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Carl Jones talks Diversity, Equity and Inclusion and the Decolonization of Advertising.

Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman, the entrepreneur adman who recently founded Parachute, a WEB3 platform for brands and agencies. He's also the creator of $JUMP, the first tokenized industry association for agency professionals and brand marketers. In this episode of Loud And Clear by LERMA/, we cover the theme of Tokens (Blockchain), WEB3, and what the future of the ad agency business will look like as consumers are quick to embrace a different currency and approach to life in general. Listen to Jeff’s vision of the future and how he plans to bring it to life. Jeff talks "brands", but also decentralized social media, product innovation, trends, sports, and much more.
WEB3 is new and could very well be the next frontier as it takes a decentralized approach promoting information democracy and transactions.
@jeffkauffmanjr
email: jeff@parachute.xyz
https://joinjump.community/
#LoudAndClear
Guest: Jeff Kauffman, Founder at Parachute | JUMP into web3, NFTs, & social tokens
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/


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Jeff Kauffman talks WEB3 and the future of ad agencies in a tokenized world powered by Blockchain.

The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams that adopt this approach, generating outstanding results for their brands.

Join us in an open conversation with Kathy on how she went from South Texas to Europe and Asia and how, now back in Texas, she's running what is one of the most purpose-driven casual fashion powerhouses by putting the consumer first. Season 3 is ramping up and we are excited!

#LoudAndClear

Guest: Kathy Hines, VP Global Marketing for VF Corporation, Dickies
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Empathy Marketing, a conversation with Kathy Hines from VF Corporation (Dickies)

Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club. 🥊
Founder Mike Pratt, the modern Don King of marketing and advertising fight night, calls bullshit on regular panels and adds some extra sauce to the debate by reinventing the format and inviting heavyweights of the industry to step into the ring. The goal of Digital Fight Club is to debate advertising strategies, tactics, and confirm or debunk hypotheses to find solutions to real marketing problems in a fast-evolving space where Digital, Technology and the chaos that has shadowed traditional ad agency formats have created challenges for both the industry and clients alike. 
Loud and Clear is back! Enjoy the episode!!
#LoudAndClear
Guest: Mike Pratt CEO & Co-Founder of Panamplify/ Founder & Host Digital Fight Club
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/
Music: Pedro Lerma and the Band, LERMA/

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Digital Fight Club: Mike Pratt connects heavyweight marketing executives to fight about trends, technology and marketing in the ring.

What can a 1948 Supreme Court case teach us about trends in 2021? 
In this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode, Stallé goes back to 1948 where he connects the influence of "The Paramount Decrees" and how this started to define the way content is distributed and ultimately consumed. It's been eight years that we have discussed, analyzed, and published our digital trends reports which ultimately talk about content consumption of some sort and fall in one of the following buckets defined by John:

 TOUCHLESS EXPERIENCES
 TECHLASH
  IRL TO URL
  VIRTUAL GAME NIGHT
  SOCIAL ACTIVISM
  REMOTE LEARNING

Join us and see how these trends ultimately have impacted the Sociopolitical, Economic, and even Medical fields. 
#LoudAndClear
Guest: John Stallé, Digital Strategist at The Richards Group 
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

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Trend Watching in the Age of COVID-19, with John Stallé

It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platform agnostic agencies and relationships with agencies and brands alike, along with their approach to the multicultural market. We discuss added value for both agencies and brands and the differences that make Pandora unique. As the tentacles of advertising professionals expand to media agencies, media platforms and startups, hear how one advertising creative has evolved and brings value to this space. 
#LoudAndClear
Guest: Alberto "Berto" Santiago Deida, Creative Director at Studio Resonate/Pandora
Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/
Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/


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Streaming Wars, a look Inside Pandora with Alberto Santiago Deida

“The Great Re-Invention is here. It is time to resurrect.”
In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferrel, who has featured in past episodes. Rishad comes across as a man who truly gives a shit. He provides great thinking to our LERMA Podcast series in a time when ad agencies must take a more transparent approach to problems by putting human beings first in our current times of the pandemic and protests. Enjoy delving into Rishad’s thoughts and find more from him in his recently-launched book RESTORING THE SOUL OF BUSINESS (staying human in the age of data). 
Guest: Rishad Tobaccowala, Author and Business Leader
Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA
Hosts and Intro: Francisco Cardenas, Principal Digital Strategy LERMA & Christopher Ferrel, Principal Digital & Social Strategy The Richards Group

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Rishad Tobaccowala: Restoring The Soul of Business, staying human in the age of data.

Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on.   
Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. It was an exciting live virtual event in which our three panelists (Marc Patrick from Beyond Meat, Sandi Edgar from SMU and Inclusivista and Kevin Hamilton from Avocados From Mexico discussed how brands can influence cultural inclusion in a post-pandemic society, both overtly and subtly honoring multiculturalism. 
Each of the panelists had an opportunity to exchange ideas and share experiences related to the goal of advancing diversity and inclusion across different touchpoints within their organizations. The panel was moderated by Lindsay Rittenhouse from Ad Age.
#TheBigReset #LoudAndClear

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The Big Reset. Diversity and Inclusion From Today On.

On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. 
Join us and hear how multicultural marketing has evolved with the conversation led by two of the pioneers of Latino media and marketing in the U.S. 
Aldo is not shy when it comes to sharing how LERMA operates and has adapted during COVID-19. He even shares a tip or two about Avocado Toast. 
Co-host and Guest: Jorge Ferraez President and Founder of Latino Leaders Magazine
Guest: Aldo Quevedo, Principal and Creative Director LERMA
Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA
Host and Intro: Francisco Cardenas, Director of Digital Strategy LERMA

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A Super Bowl Win for Avocados From Mexico at the Reggie Awards, a Chat between Aldo Quevedo and Jorge Ferraez.

Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. This upheaval is happening in the context of social unrest triggered by racism and social division in America. How can ad agencies address not only brand needs, but also consumer needs in order to build a meaningful bridge between the two, while staying culturally relevant and useful?
* For context, this episode was recorded on May 20th, before George Floyd's unjust killing on May 25th
HOST:
Francisco Cardenas, Director of Digital Strategy at LERMA
GUESTS:
Chris Owens Brand Strategist at The Richards Group
Christopher Ferrel Principal of Digital and Social Strategy at The Richards Group
PRODUCER:
Rolf Ruiz Digital Strategist and Creative Technologist at LERMA

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Somewhere in the Messy Middle, Reigniting Brands (COVID-19)

As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States.  On this remotely recorded episode hosted by Francisco Cardenas, Director of Digital Strategy at LERMA, the conversation focuses on what should be the role of advertising agencies. As experts in the field of communication and persuasion, how should agencies address clients’ concerns during uncertain times, and what is an agency's role from the standpoint of social responsibility?
Join the conversation and share your thoughts as we embark on figuring out how live in what appears to be a new normal. 
Guest: Christopher Ferrel, Principal of Digital Strategy at The Richards Group
Host: Francisco Cardenas, Director of Digital Strategy at LERMA
Producer: Rolf Ruiz, Digital Strategist & Creative Technologist at LERMA
 

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