So many entrepreneurs feel stuck. They don’t know what the next right step is, so they don’t take any action at all. But, this is detrimental.  Then there are entrepreneurs who take on too much too early leaving them overwhelmed and with no clear plan of action. Lyndsay Phillips wants to show entrepreneurs after fast-paced business growth that they don’t have to do it all, do it alone AND do it well… she’s here to help. As the CEO and Founder of Smooth Sailing Business Growth and host of the  Smooth Business Growth podcast, she can’t stress enough the importance of a sales funnel to your business growth.  Sales funnels don’t have to be complicated. On this episode, Lyndsay gives us a step-by-step process on how to create a great sales funnel no matter how big or small your business is or the type of industry you’re in. From creating lead magnets to crafting the right messaging, Lyndsay breaks down every step so that you can finally get unstuck.

How to Create a Great Sales Funnel No Matter What Business You’re In w/ Lyndsay Phillips

One of the most successful marketing tools is word of mouth.  But how do you actually grow WOM? Well, you’ve got to start with passion.  Your product or service has to make your customers so passionate that they’re willing to talk about it with their friends and family.  And here’s the thing — you can’t buy passion. You’ve got to earn it.  On this episode of Marketing Mindshare, Vanessa Fiske and Melinda Byerley talk about their three part strategy you can implement to start earning passion. These lessons are drawn from the time they spent working on the marketing program for Netflix’s DVD service.  Vanessa is currently Co-founder at She Lives Aloha and Melinda is a Founding Partner at TimeShareCMO.

Embracing the Real Influencers — Your Customers w/ Vanessa Fiske and Melinda Byerley

Today our guest is  Marilyn Mersereau, CMO at RMS, a company that helps governments and companies better understand and manage catastrophe risks throughout the world. Marilyn shared her expertise on the ever-changing world of consumer behavior and how it should illuminate the process of creating a great customer experience.

Micro Moments — Your Opportunity to Create an Unparalleled Customer Experience w/ Marilyn Mersereau

Have you ever been a really fast car?  One that throws you into the back of your seat as it goes from 0-60? Now imagine that you have to set up a Martech stack in 6 months. You’ve got to start from nothing and get to cruising speed incredibly quickly. You don’t want to be a Gremlin. You want to be a Ferarri. So how do you do it? Michael McCunney had a few ideas on a recent episode of the Marketing Mindshare Podcast.

From 0-60 in 6 Months: How to Stand Up a Martech Stack that Works For You Quickly w/ Michael McCunney

B2B buyers are totally rational. Have you heard this MYTH? We sat down with John Rougeux, VP of Marketing at SkyFii, on today’s episode of Marketing Mindshare to debunk this widespread myth. When John first started his marketing career, he remembers putting a lot of focus behind what made his product so great. But he soon learned that’s not actually what B2B buyers are searching for. He told us, “when you look at how people make decisions, it’s usually first an EMOTIONAL decision and then comes the rationale used to justify that decision.” When you buy a consumer product, whether you buy the right product or not is going to be on you. It’s typically not going to affect many people around you. But, when it comes to B2B, if you make the wrong decision, there are much larger ramifications. It can affect your boss, your company, your partners, your career, your promotion, etc. So that emotion is a lot stronger in the B2B space. It’s not rational, but it’s true. Tune in to hear more from John on the right way to connect with your customers.

Why B2B Buyers Are Actually Irrational w/ John Rougeux

Some old-school brands still view hiring a marketing agency like buying a service. They want to close their eyes and have someone tell them what to do. The most successful brands work hand-in-glove with a marketing technology partner to help solve their complex problems like improving PPC ROI. The more an agency can understand and be in tune with their client’s unique business objectives and requirements, the better they will be able to come up with effective strategies. Steve Jurken is CEO of Green Line Digital, a New York based data and marketing technology services provider. He shared his thoughts on how performance media works best when it's not measured solely on immediate performance.

The Best Digital Agencies Want to Work with You, Not for You w/ Steve Jurken

Brand builder and digital transformer Dave Knox stopped by the studio recently and talked about moving to the digital business model, not just its ancillary branches like marketing; second order consequences, or the change that leads to another change; and going the extra mile to create the optimum problem-solving customer experience.

Moving to The Digital Business Model w/ Dave Knox

As a marketer, you spend all day thinking about your company’s brand. But when’s the last time you thought about your creative or marketing team’s brand? Karl Speak, a best-selling author, keynote speaker and executive consultant, is willing to bet you haven’t given that as much thought as you should. The truth is that just like improving your company’s brand perception has tangible benefits, so does improving your creative or marketing team’s brand within your company. Karl joined us for this episode of Marketing Mindshare to talk about the benefits of building a team brand, the process required to build the team brand, and more.

The Brand of Your Creative or Marketing Team is Underperforming and There is Something You Can Do About It w/ Karl Speak

There’s always room for improvement, isn’t there? If you’ve ever wished your marketing or creative team could be more productive and efficient, we’ve got good news for you. Chief sales and marketing officer at Metacommunications, David Lenzen, is the host of the new podcast, Marketing Mindshare. The workflow automation and project management company has been helping creative teams be more efficient for 20 years, and they’re ready to share that knowledge with the world. With a team of marketers that also happen to be in the software/technology space, they have so much value to add to project management and efficiency from a variety of perspectives. They’re excited to bring new ideas and concepts to your team; to inspire you to do things a little differently. Not only will they share their own expertise, but they’ll sit down with expert marketers who have improved the productivity of their own teams. That’s mindsharing at it’s finest. They’ll discuss how they established workflows or processes within their teams, how they manage their projects in the day-to-day, and best practices to apply. They’ll also touch on brand management like different types of campaigns and integrations of marketing tactics that develop compelling programs for product launches. The theme of effectiveness will be everywhere, but it will take on a lot of different forms. If you have suggestions for topics or guest, you can podcast@meta-comm.com

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