Social media is a crucial aspect of any modern chiropractic practice, but captions are often an afterthought. In this podcast, I’ll show you how to craft captions that engage your audience, build your brand, and drive results for your practice.
Enjoy the show.
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep297. Words That Work: Social Media Captions For Chiropractors. Angus Pyke

Did you know there’s 9 different post types you can use in Instagram and by utilising all the post types you increase you visibility and likelihood of attracting new patients?
In this episode I’ll dive into 9 different types of Instagram posts, providing examples and tips for what to share on each.
I’ll also discuss the best types of posts to create right now, and offer weekly recommendations for busy chiropractors looking to increase their online presence. Join me as I help you take your chiropractic practice to the next level with effective social media strategies.
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep296. Instagram 101 For Chiropractors: How To Boost Your Online Presence. Angus Pyke

In this episode, we dive into the importance of developing a clear niche and target audience for your chiropractic. I explore how this can help you attract more qualified patients, save you time, and increase your revenue.
You'll learn how to create relevant and personalised content and messaging that will help you build stronger relationships with your customers. And I’lll discuss how understanding your niche and target audience can help you stay competitive in your market.
Listen now as we explore the power of niche and target audience in growing your chiropractic practice.
Thanks for all you do.
Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep295.Targeting The Right Patients: How To Build A Successful Chiropractic Practice. Angus Pyke

Get ready to have your mind blown by Chat GPT (Generative Pre-trained Transformer), a type of artificial intelligence that can generate human-like text. In this podcast, we'll delve into the exciting (and occasionally terrifying) world of AI and how it is poised to revolutionise the field of chiropractic. From helping with diagnosis and care planning to providing personalised care, predicting patient outcomes, and even transforming how you market your chiropractic practice. The possibilities are endless.
But what exactly is AI and how will it be used by chiropractors in the future?
Join me I discuss the potential of this technology and the ethical considerations that chiropractors will need to keep in mind as they integrate it into their practices. Whether you're a chiropractor looking to stay up-to-date on the latest developments in AI or just curious about the future of healthcare, this podcast has something for you.
Enjoy the show.
Thanks for all you do. Keep saving lives
AngusSee omnystudio.com/listener for privacy information.

Ep294. Chat Gpt And The Future Of Ai In Chiropractic. Opportunities And Challenges. Angus Pyke

In today’s episode, we'll be discussing strategies for growing your chiropractic practice. We'll cover key topics such as developing a clear niche and target audience, building a strong online presence, networking and building relationships, offering high-quality services, investing in ongoing education and professional development, partnering with other health care providers, offering free resources and content, developing a system for marketing and promoting your services, and using data and metrics to track your progress and make informed decisions.
We'll also discuss the importance of being patient and consistent in your efforts to grow your practice, as it can take time to build a successful practice.
Whether you're just starting out in your chiropractic career or looking to take your practice to the next level, this podcast has valuable insights and tips for you.
Enjoy the show.
Thanks for all you do. Keep saving lives
AngusSee omnystudio.com/listener for privacy information.

Ep293. The Keys To Success: Building A Chiropractic Practice That Thrives. Angus Pyke

On the podcast today I’m chatting with the best selling author of The One Page Marketing Plan, Allan Dib.   This is one of my favourite marketing books and one that I recommend more than any other.
This is the second time I’ve had Allan on the show.  There are many gold nuggets in this episode, but the one that has really stuck with me was when Allan answered the question of “why do so many businesses struggle with marketing?” He said “the market place is not a meritocracy, the most deserving businesses don’t get paid the most, the best marketers get paid the most.”
In essence..thinking that you can grow your practice just by being good is a recipe for disaster.  Let me be clear, I’m not suggesting for a moment that you don’t need to be amazing, I’m just suggesting that is not enough to build a thriving practice.
If you’d like to learn a simple but highly effective marketing strategy, then listen in.
Thanks for all you do. Keep saving lives
Angus
Links:
Free resource for your audience: The 1-Page Marketing Plan Canvas: successwise.com “Download The 1-Page Marketing Plan Canvas for Free”
If you want to acquire new leads and grow your business consistently, you need marketing. And if you're a small-to-medium-sized business with a limited budget, you need to be implementing direct response marketing. It's key to your business success.
Create your very own sophisticated marketing plan in 9 steps. We've even included five examples to get you started.
Amazon link to Buy the Book: http://successwi.se/book
Allan’s LinkedIn: https://www.linkedin.com/in/allandib/
Successwise Facebook: https://www.facebook.com/successwise/ 
Successwise Instagram: https://www.instagram.com/successwise/ 
Bio:
Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.
In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.See omnystudio.com/listener for privacy information.

Ep292. Why Chiropractors Struggle With Marketing. Allan Dib

What is it that makes your practice different?
By highlighting the unique aspects of your practice, such as the use of a particular technique or the offering of specialised services, your chiropractic practice can differentiate itself from competitors and appeal to a specific target audience.
Additionally, marketing your practice as different can help to build trust and credibility with potential patients by showcasing your expertise and unique qualifications.
If you’re confused about what’s different about your practice, then today’s episode is for you.
Listen in as I share with you the 4 pillars of practice differentiation.
Enjoy the show.
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep291. Why Being Different Matters for Chiropractic Practices. Angus Pyke

Have you ever stopped to think about the language you use with patients?  The words we use have the potential to improve the results of our patients or, alternatively, keep them locked in a paradigm of sickness and victimhood.
Put simply, the words you use can improve the patients' results.
Wild right!
My guest on the show today is Katie Godden.  Katie is one of Australia’s leading language and communication experts. Her passion is working with health care practitioners to help them build relationships with their patients where both sides have their messages heard, recited and connected for better health outcomes.
You’ll love this highly practical and fascinating episode.
Thanks for all you do.  Keep saving lives
Angus
Links:
Website: www.katiegodden.com 
Social Media: 
INSTA: https://www.instagram.com/katie.godden/
FB: https://www.facebook.com/katie.law.5059
Bio:
Katie Godden, known to many as Australia’s Leading Female Language & Communication Expert. Regularly brought in to speak on stages, facilitate or hold training with international reach.
Katie’s teachings run deep across many industries; from the Health Sector to the general public. Inclusive of high level communication & language patterns with industries supporting patients and support teams to amplify the way they interact with themselves and others.
As a patient with 36 years of experience of T1D, 13 years of research and implementation in the Holistic Health Science and 17+ years in education and training. Because of this personal experience, Katie is committed to training with passion & purpose to transform the relationships between patient and practitioner.
Communication is complex and well worth the time investing for better outcomes.See omnystudio.com/listener for privacy information.

Ep290. How To Create Conversation That Connect. Katie Godden

Imagine this scenario…over the past 24 months, 5 new chiropractors have moved into your town and all of them are flooding social media with Facebook ads offering a special introductory offer.  As a result you’ve noticed a significant decrease in new patients and a steady decline in weekly patient visits.
What would you do and how would you deal with this scenario?
In today’s episode I’ll share with you exactly what I would do and how I would manage this situation.
Enjoy the show,
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep289. How I Market My Chiropractic Practice. Angus Pyke

Today’s episode was a real treat for me. I got to speak to my favourite instagrammer, Dr Lauryn Brunclik.  If you’re not following Lauryn already, then as soon as you finish this episode go and do it!
I constantly laugh out loud at her reels and I marvel at her insight and wisdom.
Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast…yep she’s super busy! 
Today Lauryn and I talked about her creative processes. She shared how she comes up with content, where she films her videos, what works and what doesn’t and she gives me a sneak peak into her fantastic new project that she’s releasing shortly. 
Spoiler alert, if you’ve already grown a successful practice and you’re looking for the next creative outlet or just wondering what’s next, then be sure to listen.
That’s enough from me. 
Let’s go talk with Lauryn.
Thanks for all you do.  Keep saving lives.
Angus
Links:
Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro
Instagram: https://www.instagram.com/sheslayspodcast/
Facebook: https://www.facebook.com/sheslayspodcast
Bio:
Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast. 
Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine. 
In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'. 
Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure. 
If you're easily offended, she apologizes in advance. See omnystudio.com/listener for privacy information.

Ep288. My favourite Instagrammer. Lauryn  Brunclik

As the year comes to a close, many of us are tempted to start to wind down, but, I want to encourage you to finish the year strong so you can set yourself up for success in the new year. 
In this episode I’ll share what gets in the way of productivity and the most important question to ask yourself when your setting big scary goals.
Enjoy the episode.
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep287. How To Finish The Year Strong. Angus Pyke

One of the most powerful forces in marketing is the concept of “new and different”.
If you’re doing what everyone else in your community is doing, then you’re destined for failure or, at the very least, lack lustre results.
My guest on the show this week is Brad Glowaki and he's the master of “new and different".
We talk about how Brad is using concussion to differentiate his practice, build relationships with sporting groups in his community and drive a predictable flow of new patients.
This episode is a masterclass on the impact of new and different.
Thanks for all you do.  Keep saving lives.
Angus
Links:
Website: www.levelupmentoring.rocks
Instagram: https://www.instagram.com/drglowdc/
Facebook: https://www.facebook.com/NewPatientMaven
Bio:
Brad Glowaki is one of the most sought after speakers in the profession because he is still in practice, at the MOST elite level, in so many different categories. His practice is high volume, high profile, highly profitable, & it’s all run with vitalistic communication procedures. Those procedures from his office are then shared with other chiropractors at his various trainings.
In practice, his patients include current Stanley cup winners, Olympic gold medalists, Rock-N-Roll Hall of Famers, Superbowl champions, and perhaps most exciting: he takes care of those athletes’ children too. However, he’s in a VERY high-volume office, so most of the patients are not high profile. They are highly educated on chiropractic care for so much more beyond pain & symptoms. Many patients stay on for wellness visits at a weekly frequency for life and it’s independent of insurance payments or coverage. True value is conveyed through his procedures.
As a speaker, Brad teaches with a unique perspective that he calls: “from in the TReNch”. The reason he has that point of view is that he has practice experience from yesterday! His content is relevant, cutting edge, and his signature feedback forms always state: “You over-deliver!”
What transitions his big stage philosophy to your office procedures is the unique and original communication strategies that he teaches. We always emphasize that this info is created, developed, tested, and then packaged simplistically before being taught. With bruises and scars from making mistakes, Dr. Glow always delivers refined content that is battle-tested and simplified for use on Monday.
 A passionate speaker, husband & father of four children, Dr. Glow will tell you, after his family, his greatest achievement is the hundreds of chiropractors that he has helped. Most specifically the ones that have doubled their income and simultaneously doubled their time off with their family. His mantra of “360° of Success’’ is putting an end to the thinking of success at all costs. Join him to learn more than chiropractic office procedures. Level up your life so you are living success in ALL area
 See omnystudio.com/listener for privacy information.

Ep286. What’s Working Now. Brad Glowaki

In today’s episode, I'm going to talk about 3 different types of videos chiropractors need to make in order to grow their business.
If you’re already listening to or watching this show, you already know how important it is for chiropractors to market themselves online, but it can be tough to know where to start.
Let me solve that problem for you. 
In this highly tactical episode I’ll give you all the details of the 3 types of videos that you need to be making NOW, if you want to break through the noise, capture more attention and ultimately attract patients from social media.
Enjoy the show.
Thanks for all you do.  Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep285. 3 Types Of Videos Chiropractors Need To Make. Angus Pyke

My guest on the show today has the highest patient retention of ANY chiropractor I’ve ever spoken to!
His name is Vismai Schonfelder, he was the year ahead of me at university, and to be honest, I never thought he’d even graduate (nor did many of our lecturers).
Vismai has gone on though to have one of the most successful and fascinating careers in chiropractic.
His retention strategies are as simple as they are effective.
If you're a chiropractor looking for ways to improve patient retention, you're in luck. In this episode, Vismai shares some of his proven strategies that have helped him and other chiropractors achieve mind-blowing retention.
Enjoy the show.
Thanks for all you do. Keep saving lives.
Angus
Links:
Book: Keep Your Clients
Website: https://www.thechiropractor.com.sg
Facebook: https://www.facebook.com/thechiropractorsg
Instagram: https://www.instagram.com/thechiropractorsingapore
Bio:
Chiropractor. Husband. father. Author of keep Your Clients chiropractic retention book.
 See omnystudio.com/listener for privacy information.

Ep284. Proven Strategies To Improve Patient Retention . Vismai Schonfelder

In this episode, we're going to talk about how to add value for your patients. Now, I know what you're thinking: "doesn't everyone do that?"
The answer is a resounding "no." Too many chiropractors focus on themselves and their own needs instead of putting their patients first. But adding value is one of the best ways to create a loyal patient base and differentiate yourself from the competition.
So in this episode, we're going to look at four different ways you can add value for your customers. And believe me, it will make a big difference in your practice.
Enjoy the show.
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep283. 4 Ways To Add Value For Your Patients (And Why It Matters). Angus Pyke

There's a lot of pressure to be someone you're not on social media. But what if being yourself is the key to success?
Check out this episode to find out more.
It's easy to get caught up in trying to look perfect or portray a certain image, but that's not always authentic.
In fact, being yourself on social media is the key to success. When you’re genuine, potential patients are more likely to trust you and connect with you.
My guest on the show this week is Dr Monique Andrews ( Dr Mo as she’s affectionately known) and we share a fascinating conversation about the role that authenticity plays in social media, practice and life.
We discuss healing past trauma, accessing our authentic selves and leading more people  both in and outside of our practices.
Dr Mo also blows my mind with some exciting developments in chiropractic science.
Enjoy the show.
Thanks for all you do. Keep saving lives.
Angus
Links:
Website: https://www.pranafound.org
https://www.drmoniqueandrews.com
Instagram: https://www.instagram.com/the_prana_foundation
Facebook Group: https://www.facebook.com/groups/thepranafoundation
Bio:
Dr Monique Andrews is a neuroscientist, chiropractor and international award-winning speaker who has been teaching about health, the mind-body continuum and its expression for the last 20 years. Affectionately known as ‘Dr. Mo’, she is adored by students and clients for her ability to make even the most difficult concepts accessible. Prior to becoming a chiropractor, Dr Mo was a research neuroscientist who published in the areas of psychoneuroimmunology and the neurobiology of stress and reward. She has spent the last 20 years studying with world-leading experts such as Sue Brown, reggie Gold, Gabor Mate, Peter Levine and Bessel Van der Kolk..
Dr Mo is co-founder of The Prana Foundation where she integrates western neuroscience with eastern spiritual practices to serve as a mentor and master teacher facilitating workshops, masterminds and transformative retreats around the world. Dr Mo’s mission is to ease the path for others - helping human beings transform through mentorship, education, community & love. Few people possess the expertise, presence and wisdom to make a meaningful impact on humanity. Dr. Mo is a rare gift.See omnystudio.com/listener for privacy information.

Ep282. The Truth About Being Yourself On Social Media. Dr Monique Andrews

Want to know how often you should post on social media for the best results? In this episode, I'm going to break it down for you and show you the best times to post as well.
Frustratingly there’s no one right answer to this questions.  So, instead I’ll share my 3 level framework that will help to guide you and I’ll also show you how to get information that will help identify what might work for your patients.
Enjoy the show.
Thanks for all you do. Keep saving lives.
AngusSee omnystudio.com/listener for privacy information.

Ep281. How Often Should Chiropractors Post On Social Media? Angus Solo

As video becomes more and more popular, it's important to understand the trends that will matter most to your business. In this episode, I explore six video trends that will be key for chiropractors in 2023.
If you're looking to stay ahead of the curve in the world of video and social media marketing marketing, then you don't want to miss this episode!
Thanks for all you do.  Keep saving lives
AngusSee omnystudio.com/listener for privacy information.

Ep280. 6 Video Trends That Will Matter Most To Chiropractors In 2023. Angus Pyke

Today’s guest is Jessica Mercer, she’s known as the Chiropractic Content Creator and she knows what works … and what doesn’t … when it comes to writing content for chiropractors.
In this episode you’re going to learn how to create social media content that connects with your ideal patients on a deep and emotional level that ultimately inspires them to take action.
You’ll learn how often you should be posting and what types of content to post.
We talk about what photos you should be using and how you can be getting these FREE of charge.
This is a social media content creating masterclass for chiropractors!
Enjoy the show.
Thanks for all you do. Keep saving lives.
Angus
Links:
https://jmercermarketing.com
Facebook: https://www.facebook.com/jmercermarketing
Instagram: https://www.instagram.com/jmercermarketing
Bio:
Growing up, you could find Jessica Mercer nose-deep in a Ripley’s Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica’s done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn’t lost in a science journal, you’ll find her playing outside with her daughter or planning her next adventure with her husband.See omnystudio.com/listener for privacy information.

Ep279.Creating Social Media Content That Inspires. Jessica Mercer

There’s a lot I cover in today’s episode.  Here’s a sneak peak

I’ll share my thoughts on the economy right now.
why I don’t believe in destiny and what I believe instead
the need to be constantly developing and expanding your self identity
are you a thermometer or a thermostat.
and the importance of being a creator NOT a consumer.

I’ll also share some new beliefs that I think might helpful if you’re wanting growth.
Enjoy the episode.
Thanks for all you do.  Keep savings lives.
AngusSee omnystudio.com/listener for privacy information.

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