In today’s episode of the Master Modern Marketing podcast, we sit down with Steve Setka, from InXpress, a third-party logistics franchise, for a live coaching call about modern marketing.  Part 1 Topics:  Marketing Audit: We reviewed their website and social media channels and discussed some of their strengths and opportunities for improvement. In short, their website is modern and easy to navigate. They have the ball rolling in social media and are trying some creative ways to build their brand and engage with prospects online.  They need to clean up their Google My Business page as there are actually two listings and they should only have one. Then they also need to beef up the content on the remaining GMB page. This is simple to do but it has a big impact on their business. We also discussed how driving more Google and Facebook reviews immediately would give them a boost.  Part 2 Will be published shortly.  Contact Steve and InXpress: Website: InXpress LinkedIn: Steve's Profile  Related Content:  Master Modern Marketing Podcast: Examining Becker Logistics’ explosive growth through marketing Master Modern Marketing: How to get more online reviews for your business with Chekkit If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

Master Modern Marketing Podcast: Live Coaching Call with Steve Setka

In today’s episode of the Master Modern Marketing podcast, we sit down with Lachlan Kirkwood and discuss the ins and outs of personal branding. Todays Topics: 1. Bonus Content about Tik Tok.  2. Why is personal branding important? 3. What are some real-world examples of personal branding?  4. Where should someone get started to build their personal brand?   Connect with Lachlan: - Lachlankirkwood.com - On LinkedIn - On Twitter - On Instagram If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

Master Modern Marketing Podcast: The Ins and Outs of Personal Branding

In today’s episode of the Master Modern Marketing podcast, we sit down Nate Dame from Propecta to discuss increasing revenue and new business through modern SEO.  Nate Dame, as well as another past guest, Randy Milanovich, were both named as Top 100 Influencers by BuzzSumo!  Today’s Topics:  A high-level overview of modern SEO  In simple terms how does modern SEO work? Why should a company care? How has SEO changed over that past few years?   What is the biggest issue in your opinion relating to SEO?  What are the SEO myths today?  Can companies actually achieve scalable SEO growth today?  Where should a company start?    How to determine fit and timing  How to know if your company is ready for SEO?  How do you drive the most success out of SEO in general?  What timelines, investment, and results should you expect?  When is it best to insource or outsource?     Search Engine Optimization, is an incredibly interesting topic. It has changed radically over the years, and there are often heated debates about white hat and black hat SEO practices.  SEO is one of those topics that are easy to understand - at least a high-level, but very hard to become a master of. In our industry, we often hear business leaders say they want to rank #1 on Google, and there are also companies that promote they will get you there. Yes, there are tactics and strategies to get you higher in search results, but your success at doing so is quite technical and takes a commitment of time and money over a very long period of time. Looking back at my discussion with Nate, I was impressed with and really respect the fact that he was very clear on what it took to be successful with SEO. He even goes so far to discourage companies at certain stages in their growth to NOT invest in SEO. Nate and his team, are clearly interested in the best interests of their clients, rather than just selling something that people will buy. We need a lot more companies like that in marketing and business in general for that matter. Nate also offers a free download of the CMO's Guide To Modern SEO, so be sure to listen for that and to see the link in the show notes. Whether you are a large company with a big marketing team or you are just getting ready to hire your first marketing person or contractor, I’m confident that you will learn a lot during this episode, and I hope that it gets you one step closer to being able to Master Modern Marketing. RELATED TOPIC: Examing Becker Logistics Explosive Growth Through Marketing.  RESOURCES: Learn SEO & Turn SEO into your company's most cost-effective marketing channel About Nate Dame: Nate is the founder and CEO of Propecta, a results-oriented SEO consultancy trusted by forward-thinking companies, including a few of the world's largest B2B and technology brands. Propecta builds holistic SEO strategies, supports internal teams, and offers full-service execution to create an organic search presence that generates significant revenue. N

Master Modern Marketing Podcast: Increasing revenue & new business through modern SEO

In today’s episode of the Master Modern Marketing podcast, we sit down with Doug Darling, CEO of Tripwire Media, and discuss the art and science of storytelling through video.   Doug and his team have been growing a very successful video production company for over 10 years. And if you check out their portfolio, you will definitely recognize many of the brands on there.  Doug is clearly an expert on video production, as you'll hear, but we actually focus specifically in this episode on storytelling.  I was listening to the  Perpetual Traffic Podcast recently and the guest, Alex Cattoni commented that many people say our attention spans are super short. Have you ever heard that our attention span is actually shorter than that of a goldfish? Wait a minute, What am I talking about again?  All kidding aside, Alex disagreed. She states that we have a short attention span, but that attention span is only for terrible content. If you made it through Game of Thrones, you know people clearly can pay attention for long periods of time.  You know, here a few quick and amazing stats:  45% of people watch more than an hour of Facebook or YouTube videos a week, One-third of online activity is spent watching videos,  Over 500 million people, now folks, that's a half a billion people that watch videos every single day on Facebook. That really is amazing.   One of the major things that impact how engaging content is is actually the creator's storytelling abilities.  There's actually an art and a science to good storytelling. And, that's exactly what Doug and I speak about in today's episode. We really hope that you gained some valuable insights and storytelling and those insights can help you get one step closer to being able to Master Modern Marketing.  Today's Topics:  A high-level overview of modern video marketing What the most common current challenges for businesses relating to video The Muse Storytelling philosophy Case Study: The Alzheimer Society of Manitoba How can SMBs apply these concepts to their businesses?   About Doug:  Doug Darling is all about the impact of stories, and how they can help connect people and move them to action. As the President and CEO of Tripwire Media, a video production company based in Winnipeg, Canada, Doug’s main focus is working with organizations, in all types of industries, to create communication pieces that help break through the clutter of an overly noisy and saturated market.  Doug is also a Muse Certified Storyteller, with the Emmy Award-Winning Muse Storytelling, in Portland OR. He has worked with Muse for the last 2 years, on various projects, including being a Coach for their Muse Film School, and Producer and Executive Producer for two films in their 'Remarkable Ones' Series. Doug has adopted Muse’s storytelling process into Tripwire’s offerings, which helps evoke more impactful and engaging work for their clients. Connect with Doug and Tripwire Media: LinkedIn | Facebook  If you enjoyed t

Master Modern Marketing Podcast - The art & science of storytelling through video

In today’s episode, we speak with Jim Becker, CEO & Founder of Becker Logistics.  How would you like these results?   In 2018 we were doing around 4,000 shipments per month, and now we are doing around 6,000 per month. And all of that, I want to say, is due to all of the marketing that I, and my team, have done over the last two quarters.   This podcast dives deep into how Becker Logistics drove their business to such incredible heights, and how those lessons can applied to your business.  If you are in the transportation industry, there is a great chance that you know who Jim Becker is. If you aren’t in that industry, its fine as the insights and learnings that Jim shares, relate to any business and industry. Becker Logistics has been around for over 22 years and has about 170 employees, however, they have hired over 70 just this year and are experiencing hockey stick like growth. You will also hear straight from Jim about how much of their success he attributes to modern marketing. In today’s episode Jim talks about their overall marketing strategy, and gives specifics on their '31 and 1' campaign, where they released a video a day in May on LinkedIn that generated over 150k views … so far! Here is a quick example of one of Becker Logistics' '31 in 1' videos:   What do we like about these videos?  1. They were consistent.  2. They were NOT salesy or self-promotional.  3. They were unique and spoke to the Becker brand essence.  4. They were real and unscripted. Obviously, Jim had a plan but there was no telepromter in sight, and he said they did 15 of the videos in one take, which is pretty impressive.  5. They were focused on education and providing value above all else.  SPECIAL NOTE:  If you are a leader or business owner that thinks:  ‘Who cares about social media? Who cares if we got 1,000 more followers on LinkedIn? Or, we have been successful for many years without a marketing team and strategy, so why now?  ... then Jim, has some thoughts specifically for you! While many companies ignore the modern world, don’t respond to online reviews, and play no role in how their brand is talked about online, Jim and Becker Logistics are lighting the modern marketing world on fire and reaping the rewards for doing so!  RELATED TOPIC: How to Get More Online Reviews with Chekkit RELATED TOPIC: Track ALL Leads With WhatConverts Connect with:  Jim Becker on LinkedIn Becker Logistics @ www.beckerlogistics.com or 1-800-Go-Becker Want to join their team? Go to: www.wearelogistics.com  If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng.

Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing

In today’s episode, we speak with Amrit Dhanraaj, CEO of GetTruckDrivers.com.  We dive deep in the truck driver shortage, which in many people's opinions is plaguing the trucking industry. Amrit and Lionel speak specifically about modern marketing strategies and how if you know how to market in the modern world, you can find the drivers you need.   There is a shortage of drivers, a shortage of money, and even and shortage of love, if you don't know how to look for it.   About Amrit:  Amrit Dhanraaj is an entrepreneur from Winnipeg, Canada who has worked in various stages of the trucking industry. Starting as a Truck and Transport Mechanic for top suppliers, dealerships, and fleets. He then proceeded to work in Trucking Logistics throughout Western Canada.    With the extensive knowledge Amrit gained, he now works as a Trucking Consultant who helps Trucking companies grow massively by helping them create an authority figure for their driver market. He excels in personally managing large digital campaigns on the behalf of clients, carefully tailoring them to their specific needs. He provides a comprehensive one-on-one service that consistently yields an outstanding return on Investment making the trucking companies dominate their target space to attract drivers and clients.   Segment 1: Let’s talk about the driver shortage? What are the underlying issues? First of all, the demographics are changing rapidly. The average age of truck drivers is much older than other industries and new drivers are not entering the industry as fast as older drivers are leaving. Secondly, the industry is having trouble attracting youth and women drivers, although that is improving. There are many more issues, but one last one of note here is there are still misconceptions of what the driving career is like. The reality is that it is a very highly-skilled, highly-paid profession, with a lot of opportunities. Many people think drivers are gone for weeks and months at a time, which is actually very rare in the modern trucking world. Segment 2: What is the real issue in your opinion relating to the driver shortage? “Yes, there is a shortage but the bigger issue is many trucking companies don’t know where to get started to hire drivers and they don’t use modern marketing strategies. If they are actually on social media, they just have a bunch of ‘Now Hiring’ posts.”  RELATED TOPIC: Map Your Marketing Funnels Easily with Funnelytics Segment 3: What are 3-5 tips that a trucking company could implement today to get experienced truck drivers?  Think like a modern marketer. Transportation companies excel and setting up processes, finding efficiencies, and maximizing the flow of goods through their system. Use the same strategies to build a recruitment marketing machine. Get testimonials from your current drivers and put them everywhere. They don’t need to be professionally designed but they need to be real. Get your online presence in order. Have a robus

Master Modern Marketing Podcast: Real Talk about truck driver recruitment marketing

In today’s episode, we speak with Michael Cooney, Co-founder of WhatCoverts. In this detailed interview, we discuss the current status of lead generation and tracking. We start off with one of the most common questions from business owners - "Where are my leads coming from?", and move into the features of WhatCoverts and describe how it can improve insights into your business and create confidence in your marketing efforts.  SPECIAL OFFER: Go to www.WhatConverts.com/try30 Segment 1: Let’s discuss what must be the most common question in marketing...Where are our leads coming from?! Why is that question is so hard to answer?   Google Analytics shows conversions which is helpful, but we can’t see the individual leads so it is very difficult to tie sales results to specific leads. Results from phone calls are completed invisible to business owners as well.   Segment 2: How do we answer this question with confidence? Michael commented that he hates saying “I don’t know”, and that drove him to say this:  “I really need this tool that can capture all leads, tie it back to the marketing, keep a record of all those leads, and then give me reporting of the results of all the marketing. What I need is a system that I can capture the information from any website and any form in under 1 minute.“ Segment 3: How does WhatConverts deal with these issues? WhatCoverts swaps the phone number on the site dynamically. When a call is made we capture the call recording, we capture the caller record from the phone company, we capture all the marketing data, and we store all of this for that lead.  Call Tracking: 30% to 75% of website visitors use the phone to make contact. Tracking phone calls and the marketing responsible is really easy with WhatConverts.  Here is a list of some of the key features of WhatCoverts:  Dynamic phone numbers - Automatically track marketing to a phone call with Dynamic Number Insertion (DNI).   DNI may be a new concept if you are new to website call tracking. Some think it’s magic because it works so well; we also think it is magical. When you buy a  tracking phone number in WhatConverts, we ask what number you want us to swap out on your website. Our script then finds all versions of the swap numbers and, when triggered, our software swaps the number on your website with a tracking number that allows us to track your marketing data including the caller’s source, medium, campaign, keyword, lead page and landing page.   Offline: Offline call tracking allows you to track the success of your offline marketing materials. Having offline tracking numbers takes the guesswork out of determining the ROI on printed materials, television and radio advertising and more. Marketing Source Tracking with Dynamic Number Insertion. Using Dynamic Number Insertion for All Traffic gives you the insight to track how your leads arrive and find your site (such as Google Organic, Facebook Referral, Bing CPC and more). This information allows y

Master Modern Marketing Podcast: Track ALL leads with WhatConverts

In today's episode, Lionel Johnston, and CJOB radio host Kevin Burgin discuss small business marketing.  I represented Farmers Marketing on CJOB with guest host Kevin Burgin on April 24, 2017, and we spent most of our time talking about small business marketing. I was asked several questions, but with being on-air and having limited time, my answers were very short. Check out our interview below. However, in an effort to share full information, I have provided the complete answers below the audio link.   1. Does every business need a website? Yes! I said this succinct answer jokingly, but seriously, this question should never be asked ever again. The internet is over 20 years old and while it is still in its infancy it is not a fad. If your business doesn’t exist online, you simply don’t exist. If you aren’t able to get a website set up quickly, at a minimum create a detailed Facebook business page.  2. What common mistakes do many small businesses make on their website?  Too much info: Many treat their website like a digital Encylopedia, instead of treating is like their #1 sales rep. Inconsistent design, content and function: as a business grows it is common for more people to ask to add things to your website. Over time, your site becomes fat and loses its purpose. Technical issues: High blood pressure is nicknamed the silent killer. Technical issues are similar for your website as you often don’t see the issues that are hurting your traffic and conversion rates. For example, there are still many sites that are not responsive, meaning they work well whether you are on a desktop, a tablet, or a smartphone. Google implemented a new algorithm called ‘Mobilegeddon’ in 2015. In short, this algorithm change rewards mobile-friendly websites … which also is the same as penalizing websites that are not mobile-friendly. If you can only fix one thing on your website this year, making your website responsive would be the #1 thing to fix!  3. How to use small business marketing to build an online presence? Slowly. It is easy to get caught in the trap where you try a Facebook post or ad and you don’t get waves of customers crashing through your front door. Some things hit big right away but most growth will grow over time. The most important objective, in my opinion, is to think about your customers or audience first. Who are they? What do they care about? What are their needs and how can you help them? Find a way to add value to them and as you gain trust and a reputation, you will also build an audience.  4. What is SEO? SEO stands for Search Engine Optimisation. To keep it simple, basically, SEO helps Google understand what content you have which helps match the content online to the search query a user had. Think of it this way. If you upload an image, Google can’t see what the image is, but if you add alt tags to the photos such as “Red Mustang convertible beach palm trees summer”.   SEO stands for “search en

Master Modern Marketing: Farmers Marketing talks small business marketing on CJOB Radio

In today’s episode, we speak with Daniel Moscovitch, from MoreHotLeads.com about local lead generation. While many local businesses are starting to embrace modern marketing, there is still a long way to go. In this detailed interview, we discuss the current status of local lead generation, how it works, and where a small or medium-sized business can get started. Daniel also shares some case studies from their clients to demonstrate just how powerful local lead generation can be. Today's Topics:   Tell us about 'Local Lead Generation'? What is it and what should a small to medium-sized business know about it? How seriously should a local small and medium-sized business take digital marketing? Where should small and medium-sized businesses get started? Can you share some real examples of how local lead generation impacted one of your clients?  Do you have a Pro Tip, something interesting, shocking, surprising, insightful, to leave our audience with?   Here are some excerpts from our discussion with Daniel:  Tell us about 'Local Lead Generation'? What is it and what should a small to medium-sized business know about it?  Well, the scope of generating leads has completely shifted in the last  10-15 years with the advent of the internet, specifically, Google and Facebook. Being able to take advantage of the traffic that is available for businesses on these platforms, is huge. Businesses have to rely a lot more now on making sure that they can get in front of the people who are showing interest in them. Long gone are the days where people are relying solely on word of mouth to promote businesses, especially in certain areas like bigger cities.  So, the status of Local Lead Generation right now would be, it's really important to be where your customers are.  And when it comes to other paid advertising platforms, that means making sure that your products or services or your messages are getting in front of your audience where they're hanging out.  And as long as your website is set up properly to convert that traffic into leads, then that is how you're going to really expand and build a consistent and steady flow of leads. That goes for a local business, like a mom and pop shop, and it goes for international businesses as well. The concepts are very similar across the board. It's just the way that it's the scale of the campaigns that that are different. In terms of local businesses, I still consider this time to be the wild west, or like the Gold Rush, in terms of not every business has gone online yet. I think five to 10 years ago, that was really where it was, businesses were not advertising online, but businesses now are starting to realize that their leads, their prospects, their ideal clients, are searching for them online, and they need to be there. So, businesses are starting to get used to the need for investing in this technology. And yes, because more businesses are doing it, it is more competitive, but that's why it's important to just

Master Modern Marketing Podcast: Local Lead Generation with MoreHotLeads.com

In today's episode, we speak with Barb Gagne, Director of Demand Generation at Wistia.  We discuss an incredibly interesting project called 'One, Ten, One Hundred'. Here is a short project overview to get you started:  ‘One, Ten, One Hundred’, is the title of with Wistia's first ever video docuseries. Wistia partnered with a video production agency called Sandwich, to come up with a creative concept and produce three video ads to promote Soapbox,  with a production budget of $1,000, $10,000 and $100,000. (Learn more on Wistia’s site) Wistia has a video team and they shot behind the scenes coverage of that production and made it into a four-part video docuseries. And the goal of the project was to explore the relationship between creativity and money. And does money actually impact creativity? So, ultimately, the goal was to test which video would produce the most app downloads of Soapbox. What is Soapbox you ask?  Soapbox is a Chrome extension that enables anyone to record, edit, share, and measure presentation videos. Today’s Topics:  What is the current state of video and what are some growing trends? Deep dive into the ‘One, Ten, One Hundred’ video docuseries project What areas of video production and distribution are often misunderstood or under-appreciated? What should a SMB consider as the main goal of videos they produce? Pro Tips  Here are some highlights from our interview with Barb:  What is the current state of video and what are some growing trends?  One of the trends I'm most excited about is when brands create long-form episodic video content. And, this is where brands and creators dive deep into a particular topic. And, they tell a story through a series of long form videos, which also aligns with our business strategy. And I like this, because long-form video allows brands to dive deeper, and have people engage more with their content. So, it’s a way to provide educational and entertainment value beyond the products and services that your brand offers. And it helps you build your brand in a really meaningful way. “We think that longer form, episodic video content is one of the most exciting and creative mediums to pop up in recent years, and we’re excited to get in on the action.” RELATED: Master Modern Marketing: How to develop your inbound video marketing playbook So, one of the common questions that I get from marketers at small and medium businesses is "How can I do video marketing with a limited budget? I think there's a misconception that you need a big budget to include video in your marketing and communication strategy. But in fact, you can do a lot with a very limited budget. For example, if you have one produced video, there's lots of ways you can repurpose it; you can shorten it to share on Twitter or LinkedIn, you can make it into a vertical version to share an Instagram. Or you can even make it into a video thumbnail to use in your email. Or if you don't even have one piece of produce video to

Master Modern Marketing Podcast: Lessons learned from Wistia's One, Ten, One Hundred Video docuseries project

In today's episode, we speak with Keelyn Lewis, Head of Talent and Brand Partnerships, from Cherry Pick Talent.  We present a detailed introduction to influencer marketing, and we discuss a case study where they generated over 56 million in video views on YouTube for a client!  Today's Topics:  1. What is Influencer Marketing? Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers and orients marketing activities around these influencers. Wikipedia Here is an example of a project Cherry Pick Talent did with YouTuber Wengie. This video has over 11 million views on YouTube and she has 13 Million subscribers! Watch Video 2. What is the difference between Affiliate Marketing and Influencer Marketing?  There is actually a lot of overlap between affiliate marketing and influencer marketing. Affiliate marketing pays a commission on actual sales generated.  Influencer marketing is more of a brand deal where an influencer is paid to create and distribute content for a brand - regardless of sales.  Where the overlap occurs, is when an influencer has a paid brand deal but also can earn affiliate marketing revenue if they generate a lot of sales.  Typical sales rep compensation is a good parallel in explaining how affiliate and influencer marketing are different but work together. There are generally three ways sales reps get compensated:  100% base pay (similar to influencer marketing) 100% commission (similar to affiliate marketing) Base plus commission (similar to a hybrid model)  3. Where is Influencer Marketing going and where should a small to medium-sized business start?  First of all, there are three main levels of influencers:   Micro-influencers have around 5-10K followers. Brand deals are a good way for them to build their status. They could earn around $150/post on Instagram or more. Mid-range influencers have between 10k-200k followers. New brands often look more at follower /subscriber base, but engagement is more important. Macro-influencers have more than 200k followers and could earn 6 figures for a single post! Keep in mind that there is a ton of work on the influencer's side due to the creative, filming, editing, etc. needed to create the content, not to mention their investment in building their audience as well. So, macro-influencers command the largest investment but also present the greatest reward for brands.   4. How can brands evaluate the results and return on Influencer Marketing?  There are a number of metrics and results that brands can use to measure ROI, but, engagement is typically the most important metric.  Additionally, brands don’t want to sound too 'salesy' so they focus more on brand awareness and social engagement. However, many app and game brands are able to directly measure results for downloads, s

Master Modern Marketing Podcast: An introduction to influencer marketing

In today's episode of the Master Modern Marketing podcast, we speak with life coach, podcaster, and entrepreneur, Katherine Koroll.  In recognition of International Women's Day, we speak with Katherine about the common roadblocks and opportunities she sees with her women entrepreneurial clients.  We also dive into why she has built a very specific business model. HINT: She doesn't want to be limited by trading time for money.   Connect with Katherine:  On Instagram On Facebook On LinkedIn On KatherineKoroll.com Listen to the Freedom To SHINE Podcast!   If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.

Master Modern Marketing: Building women's confidence and businesses through coaching

In today's episode, we speak with Patrick Edmonds, Chief Marketing Officer at Proposify.  Proposify makes it easy to create beautiful online proposals that are impossible to ignore. Professional, interactive, and mobile-friendly. Your clients will be so impressed they’ll have no choice but to say yes. What are the biggest benefits that Propisfy has to offer?  Proposify helps you:   Get the proposal in front of your customer faster and have as little friction as possible for them.  Gain customer insights. You can see if they opened it, how long did they look at it, how many pages did they view, what pages did they ignore, etc. Create more beautiful looking proposals. Save significant time.    Case Studies: New Lawn: An artificial grass company can turn quotes around in just 15 minutes, which is a huge advantage.  Sea Monster Studios: Saves 20-25 hours per month in administration.  Sandler Sales Training: Sometimes had to wait a month to get the contract back from their client, and now they can do that in 24 hours and they a 90 response rate! What types of businesses is Proposify good for?  Highly transactional non-personal (e-commerce). Highly personalized sales - 1 to 1 relationship. May also call these quotes, contract, agreement, bid, pitch, etc. about us, service offering, legal contract, digital signature, etc. B2B service related industry agencies, consultants. B2C - construction, cleaning, hospitality, event planning, HVAC, Roofers, etc.  Features:  Integrates with many CRMs. Templates (case studies, bios, etc. Share online and have full tracking. Full design editor. Embed video (testimonial, personalized message).  Protips:  Shorter is better Keep fees simple - offer small medium and large options Faster is better - within 4 days are 11 % more likely to close, It takes 7 days between the opening and signing off across their customer base The average proposal sits in an inbox within 26 hours!  Contact Patrick or Proposify at:  Patrick on Twitter | Patrick on LinkedIn  Proposify on Twitter | Proposify.com Related Content:  How to get more online reviews for your business with Chekkit If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.

Master Modern Marketing Podcast: Transform your sales team into a closing machine with Proposify

In today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy. This is part 2 of a two-part podcast series.  The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for improvement.  If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.  To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE!

Master Modern Marketing Podcast - (PART 2) Marketing Audit & Coaching Call, Featuring Clint Clarkson, Founder of eLearning Alchemy

In today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy.  The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for improvement.  Below is a summary of the marketing audit and live coaching call:  Strengths: Website, social, and promotion: 1) Comic - The L & D Comic Series is outstanding. We are most impressed that Clint tested various marketing tactics for 5-week periods to test what resonated best with his market. It was the 5th comic in the 5 comic series where he noticed a surge in engagement. He committed to doing 5 more and as they say, the rest is history. Comic #100 is complete and being released shortly. 2) Podcast - The eLearning Podcast is a long-form style of content where Clint can go deep into e-Learning strategies and share his philosophies. Podcasting is a long-game strategy but this has a lot of potential as the company grows. 3) Thought leadership - Though Clint doesn't see himself as a thought leader, through his speaking and social media presence he has positioned himself as an expert and someone that can facilitate discussion and engagement. 4) Linkedin - Clint has amassed close to 14,000 followers on LinkedIn. While the exact number of followers isn't important, the fact that he is building an audience is significant. In many cases, creating content is easy, it is finding a message and medium that resonates with the market that is the challenge. Clint is in the enviable position of having high engagement plus a large audience 5) Twitter presence - Similar to our comments with LinkedIn, Clint has a strong presence on Twitter and has many engaging discussions and Twitter chats to date.   Opportunities for Improvement: 1) Website Technical Overview (speed/content, etc.): NOTE: As of recording this podcast, Clint's website wasn't completed but it was within one week of being live.    HubSpot Website Grader: https://website.grader.com/results/elearningalchemy.com GT Metrix - https://gtmetrix.com/reports/elearningalchemy.com/vCWb6iXI Website speed is critical    Compress EVERY image on your site. Use free tools like www.tinypng.com. Use no image sliders. Period.  Use compression optimization plugins. See the top 5 plugins. Delete unused plugins. They are not necessary and add weight to your site.       2) Analytics:    Add Facebook Pixel (Read this for sure Hootsuite blog post). You will need a Facebook ad account but you don't need to run adds until you are ready.  Ensure Google Analytics is installed    Add conversion tracking Read https://optinmonster.com/google-analytics-101-how-to-track-your-conversions-step-by-step/    Funnelytics - This is a FREE campaign mapping tool, and it is very helpful for mapping out your marketing strategy.    3) Lead Prospecting:    Sales Navigator - This tool can be helpful to target the right type

Master Modern Marketing Podcast - Marketing Audit & Coaching Call, Featuring Clint Clarkson, Founder of eLearning Alchemy

In today's episode, we speak with Daniel Fayle, Co-founder of Chekkit.  Chekkit is simple to use yet is a hugely important tool to help businesses capture positive reviews from their clients. We discuss the importance of generating reviews on your bottom line. we dive into some stats on consumer behaviour. And we talked about how and where to get started getting reviews for your business. RELATED: Chekkit Case Studies We cover a lot of important topics for small and medium-sized businesses here on the podcast. But getting reviews is by far one of the most important topics. Press pause on the podcast for a second and Google some local businesses around you. Well, obviously don't do that if you're driving right now. But, what did you find? I bet you were like me and found that many of these companies had very few reviews and some even no reviews. I know of many businesses, you know, some businesses doing 10s of millions, even hundreds of millions a year with no focus on generating reviews.      Yet, many companies hope that doing nothing will help fix things. Think about this. When are you more likely to leave a review without being prompted?  Usually, it's when you have a bad experience right so generally when you do nothing you collect more negative reviews and you should if those negative reviews actually were a true reflection of your business you'd be out of business by now but those reviews don't represent your business, do they? Most people love your company that's why you've been successful to this point. So, this head in the sand strategy leads companies to have their reputation dragged through the mud when you Google a company or look on indeed TripAdvisor home stars etc. You often see reams of negative reviews from disgruntled customers are past employees peppered with the few positive reviews from customers. As you can tell, I'm pretty passionate about this topic. And I'm amazed by how many companies don't take generating reviews seriously in today's day and age. And that's why Chekkit is on the show today. I encourage you to stick with us for the entire episode. And, I'm confident by the end of the podcast you're going to be excited to drive more positive reviews your business and more importantly, you will know how to drive them efficiently and consistently. Need more convincing? Check out these stats from BrightLocal!   97% Search for local businesses online 93% Read online reviews about local businesses Most consumers look at 2+ review sites before making a decision 85% of people trust online reviews as much as a personal recommendation 77% of consumers think that reviews older than 3 months aren’t relevant   Some Common Review Sites: 1) Google My Business 2) Facebook 3) Trip Advisor 4) RateMD 5) Zomato RELATED: Chekkit e-book and resources     If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www

Master Modern Marketing: How to get more online reviews for your business with Chekkit

In today’s episode, we dive deep into modern web design. Our expert guest, Lindsay Creedon has close to two decades experience in the marketing and web design world.  Today's Topics include: 1) What is the role of modern web design? 2) 5 key factors that every modern website must have 3) 4 areas for businesses owners to get started with when building a new site 4) Finally, a PRO TIP that is sure to save you money any time you work with web designers.  If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.  To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE! Read the full transcript below: Lindsay 0:00 So that is what could be the million dollar question because it is endless. And this is probably the most asked question. And it's also probably the least satisfying. Yes, sir. Okay. Because it really does range, it ranges on a couple of factors. And I would say, one, the experience of the person you're working with, so like, you know, are you getting your nephew to do it for you might be $500 and expectations are low, you know, no offense to the nephews, but, um, but, you know, and it can, it can go upwards, even in the small and medium-sized business, you know, we see a lot of people who, you know, are upwards of, you know, 20, you know, north of $20,000 on a new website, but that's not the arena I really deal in. So, I would say the big range would be probably around two to 10,000 in my world is what they're looking for. Lionel Johnston 1:01 Hi folks, this is Lionel Johnston, with the master Modern Marketing podcast, and that was Lindsay Creedon, Lindsay has close to two decades in the marketing and web design space. And she is definitely an expert specializing in modern web design. In today's episode, we discuss with Lindsay the role of a modern website we also get into the five key factors that every single website must have. Then we transition to four areas of focus when you're building a new website or if you are updating an existing site Lindsay also shares a pro tip that is sure to save you time and money anytime you're working with web designers. As you heard in that short clip, she has a lot of great insights and great tips for you that you can implement in your business immediately. So I encourage you to stay with us right to the end, as there's a lot of great gems that you can take and apply to your business. So let's cue the intro and dive right in. Announcer 1:48 We really love marketing, telling stories and sharing ideas with others to help them achieve their goals. You enjoy growing businesses through digital marketing or would like to learn how to take your knowledge and skills to the next level. You're in the right place. Welcome to the master Modern Marketing Podcast. Lionel Jo

Master Modern Marketing: The ins and outs of modern web design

In today’s episode, we review the marketing audit of Kevin's business and we have a live coaching call with him to discuss what his biggest marketing opportunities are, and you get to be a fly on the wall. Kevin Burgin is the host of CJOB Radio’s show, The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba Pizza Week. Kevin’s entrepreneurialism, enthusiasm, and drive, is making a big impact on the local food and beverage scene. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. See below for some of Kevin's main takeaways and action items from our call.  Main takeaways from the audit and coaching call:  1) Improve technical issues, such as: - adding Google Analytics and the Facebook Pixel  - Reduce image size by using a tool like TinyPNG.com - Determine if moving his sites to a new host will improve speed or not.  2) Ongoing Marketing:  - Work with vendors to produce guest blog posts throughout the year.  - Tighten the analytics components to better capture the true value of the festivals. This will help attract more vendors but more importantly, demonstrate to all parties the sheer value these events create.  New Tools: 1) Linktr.ee/ to add multiple links to an Instagram bio. See live example here: www.instagram.com/farmersmktng. Look at our bio.  2) Headliner.app to make enticing video thumbnails for audio files since you can share strickly audio files on social media. See the video thumbnail for this post as an example.  3) Use Funnelytics to map our your digital marketing campaigns. Its mapping tool is free and total transformational for marketers. See this real-world example of Funnelytics at work below.  Summarizing the audit: Kevin's content, social media, and engagement with his audience and vendors are stellar. As mentioned in the podcast, his business is in an enviable position. The hard things like content and engagement are already in place and the technical changes are easy to knock out. Well done, Kevin!    To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE! Read the full transcript: Kevin  0:00  I've already checked it out. I'm on the page right now. That's three things I'm stealing from you immediately. Lionel Johnston  0:06  I folks, this is Lionel Johnson with a master Modern Marketing podcast and that was Kevin Bergen. from Kevin Bergen. com Kevin is a host of CJOB Radio's show The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba pizza week Kevin's entrepreneurialism enthusiasm and drive are making a big impact on the local food and beverage scene here in Winnipeg. In today's episode, we review a marketing audit of his business. And we also have a live coaching call to discuss what his

Master Modern Marketing: Featuring Kevin Burgin, radio host and festival organizer

In today's episode, we speak with Jeff Pelletier, from Basetwo Media.  Jeff has a long history with video production.  The Inbound Video Marketing Playbook: Using Video to Attract, Convert, Close and Delight  Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your video marketing efforts to be effective, your videos must be contextual and platform specific, focusing on each stage of the Buyer's Journey. In this practical guide, we'll walk you through the different ways that you can use video within each step of the Inbound Sales & Marketing Methodology, including tips and best practices on the production, distribution & optimization of your videos, as well as how to measure success. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. To be a guest on the Master Modern Marketing podcast, please apply at www.FarmersMarketing.ca. Read the transcript here:  Jeff Pelletier:                Don't try to solve major problems with video. So, focusing less on these big-picture strategies, and think more about the low hanging fruit, some of the quicker wins. And the way that I look at that is, look at what's already working, and try to boost those results using video, as opposed to trying to solve problems. Because I think we often see video as potentially like a magic bullet where we're trying to say like, we need more leads, let's make a video, right, and that's just such a bigger problem than just a video's not going to solve. You still have to think about how you're going to convert those leads, and what channels are you going to use the video on. So, there's a lot wrapped in there.  Lionel:                          Hi, folks, this is Lionel Johnston with a Master Modern Marketing podcast, and that was Jeff Pelletier with Basetwo Media. Video is literally everywhere. Let me share some stats with you from YouTube and Google. The total number of people who use YouTube is 1.3 billion. YouTube is the second most visited website in the world. 300 hours of video are uploaded to YouTube every single minute. Almost 5 billion videos are watched on YouTube every single day, and this is also quite amazing. The average viewing session is over 40 minutes, and that's up over 50% year over year. So, people are spending a lot of time all at once on YouTube. So, it's clear that there's a huge audience and a huge potential for producing video and getting exposure on YouTube. But at the same time, there's also a lot of competition, so what that means is you need to make some darn good videos. Many small and medium-sized businesses have embraced video, but there's a lot of room for growth. For example, currently, only 9% of US small businesses use YouTube, so lots of opportunit

Master Modern Marketing: How to develop your inbound video marketing playbook

In today's episode, we speak with Stockton Fisher from Funnelytics. We discuss some common problems that marketers and business leaders experience, and talk about how Funnelytics can help you map your marketing funnels easily.  Funnelytics is truly transformational, so click here to learn more.  If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. To be a guest on the Master Modern Marketing podcast, please apply at www.FarmersMarketing.ca. Additional Resources:  1) Check out Funnelytics 2) Connect with Stockton Fisher here: Facebook; LinkedIn 3) See a real example of setting up a campaign using Funnelytics: Read the full transcript here: 

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