From farm to city to car to circuit, the consumer’s story.

F1 CAC

More at https://thewaiterspad.com/2021/08/05/a-confusing-life-expectancy-calculation/

A confusing calculation

Five examples about clever Customer Acquisition (Cost) Strategies
1. The Happy Meal
2. AOL Discs
3. HoTMaiL
4. Netflix Coupons
5. Zillow vs Expedia
sorry for the previous episode's audio

CAC Pack: 5 studies

The transition from physical to digital is currently happening, this episode looks at examples so far, and tries to raise an awareness for noticing things in the future.
Digital is not better than physical, but digital does improve things relative to certain jobs to be done.

The physical to digital trend

Mike's Notes (Trailer)

What are the stakeholders in our lives and what questions can we ask about them? 


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Stakeholders 🕖

Notes and highlights from Walton's book, https://amzn.to/2uu4S6q.
More at http://thewaiterspad.com/2018/07/26/sam-walton.

Sam Walton, making it in America

In this episode, we'll look at the numbers (from A or Z to A to Z), the world (it changes), and the brain (it's fast). I'll also suggest some solutions like getting distance, asking 'What's cheaper than a helicopter?', and the advantages of travel.

Hans Rosling's is a nice contribution to the literature of books like A Field Guide to Lies, The Half-Life of Facts, How to Lie with Statistics, and How Not to Be Wrong. What makes Rosling's book different (and excellent) is the gusto. It's a book written by calloused hands. The words on the page are the same that he spoke in Davos. The thoughts are important and the thinking is too.

An Attitude Of Factfullness

#101 Venturing And Capitalizing Advice From Chris Douvos

from the 5/2/18 Wharton Moneyball Podcast
...
"In Gladwell's book, he pointed out in the NHL all these great players were all born in January and February. The leagues are all by age, and so they're older than the other kids and they get the best coaches, and they do the best early, and they go in the best leagues so there's a huge skew toward hockey players born early in the year. Well, in horse racing, every horses's birthday is officially January first. So you're a three-year-old on January first but they're born anywhere from January through June. Since they are only three years old and aren't mature till five you're talking about adolescence. A horse that was born in January is almost forty months old and a horse that was born in May or June is thirty-five or thirty-six months. (In people) it's like fourteen-year-olds versus sixteen-year-olds. It's a big deal." Jeff Seder

CLIP: When was a Derby Horse born?

"Teams need to be thoughtful in the way they present this information and they need to allow for different players to want data in different ways. They need to be flexible to really make a difference." Cade Massey
"I remember Sam Hinkie talking about how he conveys information to the organization. Back when he was working for Daryl Morey as assistant GM of the Rockets, Sam would give information to his head coach one way, to Daryl in a different way, to the players in a third way altogether. You're going to be dramatically more effective as an analyst if you can communicate in different ways tailored to the audience." Cade Massey
From the 5/2/18 Wharton Moneyball Podcast

CLIP: How to Communicate Analytics

In The Success Equation http://amzn.to/2ecUWVU Michael Mauboussin urgers readers to ask; how fast is mean reversion, how predictable is the result, and are cause and effect easily identifiable? Those answer will guide a person to using base rates or experience as their decision guide. 

This clip is from the 5/2/18 Wharton Moneyball Podcast

CLIP: Massey NFL Draft Persistence

1/ Adapting your thesis
2/ Crypto-currency and techno-economic changes.
3/ Wolrd After Capital

Three ideas from Albert Wenger #100

How do you make Billions? Spend two hours a day six days a week writing in a storage locker with one chair with your best friend and then repeat that (kinda) for twenty years.

#099 Brian Koppelman's career capital, chips, and arc

notes at http://thewaiterspad.com/2018/04/10/katrina-lake

How Katrina Lake started Stitch Fix

In summary, Danielle Weisberg and Carly Zakin have succeeded because they noticed poor product-market fit and made a small bet to build something using their existing skills and being curious along the way. Once their brand snowball got rolling, they focused on strengthening it and are now expanding to other areas.

More notes at https://thewaiterspad.com/2018/03/19/theskimm/

skimm lessons

- Why does alpha erosion occur? 
- How are business moats built?
- Who are the best capital allocators? 
Show notes at: http://thewaiterspad.com/2018/03/01/moats-and-allocators

Moats and Allocators

David Ogilvy was known for his advertising 'rules.' After diving deeper into his work I found out these aren't really rules at all but conclusions. Ogilvy's first principle is *do what works*. This episode will focus on three things that anyone in any industry can do. 

1/ He was objective in his research. If the facts differ from your beliefs, change your beliefs rather than the facts.

2/ He created advertising around big ideas. Images should aim to inspire intrigue, not win awards at Cannes.

3/ He groomed a culture. Hire "gentlemen with brains" and give them the autonomy to do good work. Also, avoid bureaucratic bloat. "If you were a dairy farmer and kept cows, would you employ twice as many milkers as you have cows?"

A pdf of this is available at http://thewaiterspad.com

David Ogilvy's work 'rules'

A few things that caught my eye. Notes at http://thewaiterspad.com
Why is Nick Saban undefeated against former assistant coaches?
Why is Philadelphia an undefeated home underdog? 
Why are there called strikes in betting pools?
Why is visualizing data so helpful?
Why is novel data helpful too?
Why is a bit identity footprint better?

Mike's Notes

Mike's Notes

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