"If you're going to do anything, make it with intention."
Artist and backcountry guide Jessa Gilbert brings her colorful energy to the podcast this week! Jessa shares about balancing the artist side and the adventurous side of herself, not feeling like she belonged in the fine art world and then creating a niche for herself, getting out of your own way as an artist, and the importance of play. 
Follow Jessa:
@jessagilbert
jessagilbert.com
 
Follow us on Instagram: @wheeliecreative 
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Artist + Adventurer Jessa Gilbert on Sharing the Stoke

Grab your shovel, this week we're digging DEEP!
Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss!
Follow Seirus:
@seirus_gear
seirus.com
 
Follow us on Instagram: @wheeliecreative 
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Seirus Director of Marketing Operations Danica Carey on Clear Storytelling

This week is a special episode to discuss a big change that's going on at WHEELIE - that's right, we sold our office and we're now fully remote! This decision has been coming for a while now, and Lisa dives into what pushed her over the edge (a hummingbird?) and 5 main reasons she and the team have made the big switch. 
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WHEELIE Founder Lisa Slagle on Going Full Send Into Fully Remote Work

Nick Hammond, self-described Creative Consultant/Marketing + Design Admiral, joined us on the show to talk all things creativity. Nick and Lisa nerd out on creative philosophy, how technology sometimes isn't designed for the human mind, the importance of asking questions, and more. Nick even flips the script and asks Lisa some fascinating questions toward the end of the episode. 


 


Follow Nick:
nickhammonddesign.com


linkedin.com/in/nhammonddesign


dribbble.com/nhammonddesign
 

Follow us on Instagram: @wheeliecreative 
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Creative Consultant Nick Hammond on the Intersection of Analytics and Design

Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth and exploration, and more. This episode will get you all sorts of fired up, take a listen!
Follow Nicole:
mammut.com
@mammutna
@nicolehandel
 
Follow us on Instagram: @wheeliecreative 
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Mammut Director of Marketing Nicole Handel on Building a Culture of Creative Thinking

She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure!
 
Follow us on Instagram: @wheeliecreative 
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Twintuition 2: Lisa’s Twin Sara is Back on the Podcast!

"Really great ideas come from anywhere."
This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems!
Follow Jason:
jasontisser.com
 
Follow us on Instagram: @wheeliecreative 
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Creative Director Jason Tisser on Listening & Learning

"You don't end up working in the outdoor industry if you don't love nature and the outdoors."
This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more.
Follow Kat:
@katschoewe
@outdoorresearch
 
Follow us on Instagram: @wheeliecreative 
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Senior Creative Director at Outdoor Research Kat Schoewe on Leading With Passion

That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it!
Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really is, and how conflict and curiosity impact creativity. This episode dives DEEP, so don't forget your SCUBA gear.
Follow Lisa, Iris, and Andrea:
@lisa_by_design
@iristheflower02
@drawingfromnature
 
Follow us on Instagram: @wheeliecreative 
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Hosts Lisa Slagle + Iris Matulevich on Radical Intentionality In Creativity (With Special Guest Host Andrea Slusarski)

This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more.
Follow Drifted:
drifted.co
@driftedco
 
Follow us on Instagram: @wheeliecreative 
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Drifted Co Founder + CEO Puja Seth on Reflecting Nature’s Femininity

What kind of outdoor clothing do women actually want?
 
Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and more in this jam-packed episode. Tune in for tons of insights and a special promo code at the end!
 
Follow Alder:
@alderapparel
alderapparel.com
Promo Code: OutbyDesign15
 
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View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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Alder Apparel Co-Founders Mikayla Wujec + Naomi Blackman on Redefining Outdoorsy

The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok!
Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up on the wrong side of TikTok, and how the app led to a new product offering for Good Trip. Learn from their strategy, laugh at their jokes! 
Follow Good Trip Adventures: 
TikTok @goodtripadventures 
Instagram @goodtripadventures 
goodtripadventures.com 
 
Follow us on Instagram: @wheeliecreative 
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Good Trip Adventures’ Megan Kennedy + Tyler Tennant on Exploring the TikTok Playground

"Our goal is to be the best workwear brand out there, regardless of gender."


 


This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed development, crossing the line between trades and outdoor, how they focus on sustainability, and building a business out of a need in the market. Grab a cup of coffee and some headphones and prepare to be inspired!


 


Note: Kate had some microphone issues toward the beginning of the podcast, but we were able to improve the sound as the episode goes on. Thanks for bearing with us!


 


Follow Dovetail:


@dovetailworkwear


dovetailworkwear.com
 

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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Dovetail Workwear Co-Founders Kate Day + Sara DeLuca on Clothing That Works

This week we had the opportunity to speak with two of the founders of The Futurist Project’s Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, what their goals are for the participants, and how you can get involved. This one is all about mentorship, community, and learning - enjoy!


 


To apply:


thefuturistproject.com


Use code OUTSIDEBYDESIGN for a free application 


Deadline to apply: April 1st.


 


Follow The Futurist Project:


LinkedIn
 

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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The Futurist Project Founders Kelsey McGrew + Stasia Walker on Investing In Outdoor Industry Leaders

This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and designing from a place of generosity. So much is packed into this episode - enjoy!
Follow Casey:
@caseyskylar
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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Burton Lead Designer Casey Callahan on Humanizing Creative

"The people and the brands that I'm most drawn to are the ones that are really authentic."


 


This week on the podcast we're joined by Women's Health Features Director Kristin Canning. Kristin chats with Lisa about what makes a good story, bringing your whole self to work, advice for freelancers, and what makes a good pitch. If you're curious about the editorial process or want to learn from a professional storyteller, this episode is for you!


 


Follow Kristin:


@kriscann


kristincanning.contently.com
 

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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Women’s Health Features Director Kristin Canning on Being Fascinated By The Details

"When you're not authentic, people don't listen to you."
We're joined this week by Hannah Michelotti, public speaking and presentation coach. Hannah shares her best tips for giving presentations as a creative, how to dress authentically, what makes a virtual presentation different than an in-person one, and how to utilize storytelling to keep your listeners interested. This is an INCREDIBLE episode for anyone who gives presentations in a work setting. 
Follow Hannah:
@articulatewithhannah
articulatewithhannah.com
YouTube
 

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast 
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Public Speaking + Presentation Coach Hannah Michelotti on Presenting Yourself Authentically

This week on Outside By Design: Katherine Donnelly, Director of Operations at Trew Gear. Katherine shares about her engineering background and her path to the outdoor industry, what it means to be creative as a "left-brained" person, communicating with creative team members, gracefully rolling with supply chain issues, and more. 
Follow Katherine:
@trewgear
trewgear.com
@katherinejondro
 

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

 
 

Trew Gear Director of Operations Katherine Donnelly on Making Things Better

This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie shares about being a female creative director, breaking free from corporate life, staying engaged with side creative projects, and being the kind of boss that rolls up their sleeves and gets stuff done. 
 
Follow Jamie:
Personal: @heydaylab 
Work: @fernhaus.studio
 
People/Coaches Jamie referenced: 
Executive Coach - Sari De 
Life Coach - Jillian J
Journaling & Meditation - AM Yoga
Experiential Agency that built the Fit for Adventure Tour Bus - The Field Scout 
 

Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Former Chaco Marketing Director Jamie Kirby on Making Your Vision a Reality

"Community is everything to us."
Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from working at Smartwool to starting a sustainable kids' outdoor apparel brand. They also cover the nuances of marketing to kids and their parents, interesting consumer trends, approaching gender as a kids' apparel company, and building an outdoor business community in Steamboat Springs. 
 
@townhallco_
@robinhallco
 
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog
Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

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