In this episode, Mr. Domann discusses a retail strategy for minimizing prescription abandonment for brands at many stages in the product lifecycle. We cover how pharmacies and pharmacists play integral roles in the strategy.Thought Leader: Dick Domann, Vice President, Pharmacy Services, TrialCard Inc.Play podcast

Why a Retail Strategy is Critical to your Brand Success

In this episode, Patricia Ensor discusses the characteristics and behaviors of the uninsured, how they relate to the Affordable Care Act (ACA), and what it means for Pharma.Thought Leader: Patricia Ensor, RPh, Senior Advisor, Kantar HealthPlay podcast

Who are the Uninsured in America?

The market of biologics is growing at a nearly twice the rate of pharma as a whole. Biobetters are the next big opportunity for biopharma to benefit from this growth. This podcast will explore the regulatory and scientific considerations for the development of biobetters.Thought Leader: Hazel Gorham, Ph.D., Director, Biosimilars Development, PRAPlay podcast

Biobetters: Challenges and Opportunities

In this episode, Ms. Ruby discusses how clinical trials are like skydiving, what some of the key challenges are in clinical trials, solving unexpected challenges, and creating a productive and collaborative relationship between CROs and sponsors.Thought Leader: Barbara Ruby, Project Director, SynteractHCR, Inc.Play podcast

How Working Together Effectively on a Clinical Trial is Like Doing a Successful Skydive

In this episode, Mr. Penniston and Ms. Taber talk about risk-based monitoring what it is, why it's important, what are the components, what skill sets or tools are necessary, and the challenges and opportunities related to risk-based monitoring.Thought Leaders: Mark Penniston, Senior Vice President and General Manager, Clinical Analytics, Theorem Clinical Research and Alison Taber, Vice President of Global Data Management, Theorem Clinical ResearchPlay podcast

Risk-based monitoring (RBM): A shift in paradigm from the traditional experimental design

In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders.Thought Leader: Peter Lammers, VP, Strategy, Veeva SystemsPlay podcast

Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert

In this episode, Mr. Dockery covers several issues related to patient adherence, including using Big Data to predict patient behavior and improve adherence in a patient population, as well as how to accurately measure adherence rates.Thought Leader: Jim Dockery, Executive Director, Market Data Insights and Innovation, AdherisPlay podcast

Building Better Medication Adherence Models to Improve Health Outcomes

In this episode, we discuss the challenges in pharma regarding workforce management, the growing trend of strategic workforce planning, and how this phenomenon will continue to evolve over the next 5 years.Thought Leader: Mark Lanfear, Global Practice Leader, Americas Scientific Product Group, Kelly Services, Inc.Play podcast

Unlocking the Power of Strategic Workforce Planning

In this episode, Craig Flanagan and DJ Mitsch talk about a major culture change at Sanofi Pharmaceuticals North America: how they designed it, implemented it, what the results were, and the future of this significant undertaking. This podcast will be of great interest to anyone at a large company who is considering or has decided to implement a powerful culture change.Thought Leaders: Darelyn "DJ" Mitsch, President, The Pyramid Resource Group, Inc. and Craig Flanagan, VP, Business Excellence and Commercial Capabilities, sanofi-aventisPlay podcast

Change Agents + Team Coaching = Transformation from the Inside Out at Sanofi

In this episode, Dr. Davis discusses open innovation, nontraditional partnerships, collaboration, new technologies, and the future of R&D.Thought Leader: Dr. Hugh Davis, VP and head of Biologics Clinical Pharmacology Biotechnology Center of Excellence, Janssen Research and DevelopmentPlay podcast

Disruptive Innovation in R&D Processes

In this episode, Mr. O'Grady speaks about immersive learning, what it is, and how it is the best choice for many types of mission-critical training.Thought Leader: Garry O'Grady, SVP and General Manager, Pharmaceutical InstitutePlay podcast

Immersive Learning: What You Need to Know to Build Faster, Smarter Commercial Teams

In this episode, Anthony Rotolo talks about creativity in the health and wellness space. We cover the importance of creativity in advertising, how to be creative, and, when used properly, how creativity influences behavior change.Thought Leader: Anthony Rotolo, Chief Creative Officer, TRUE Health + WellnessPlay podcast

What is Creativity?

In this episode, Stacy Simpson Logan talks about the value of obtaining a CMPP credential for employees and employers as well as the future of the CMPP program. CMPP stands for Certified Medical Publication Professional and is administered by ISMPP, the International Society for Medication Publication Professionals.Thought Leader: Stacy Simpson Logan, Chair, CMPP Board of Trustees President, Waterfall ConsultingPlay podcast

Value of a Credential in the Medical Publications Profession

In this episode, Ms. Hammond talks about our aging society and how the industry needs to address its therapies to reflect the differences in age groups, including the old, and the very old.Date Posted: 03/28/2013  Size: 9.6MB  Length: 00:20:52  Thought Leader: Melissa Hammond MSN, GNP, Managing Director, SnowfishPlay podcast

What Do Mick Jagger, Diabetes, Heart Disease, and Cancer Have in Common?

This podcast describes how Managed Access Programs can continue treatment access for patients coming out of registration or other clinical trials who need to transition to commercial supply.Thought Leaders: Suzanne Gagnon, MD, Chief Medical Officer, Idis, Karen Searle PhD, Study Director, Neuroscience & General Medicine (NGM), Eisai Global Clinical Development and Michelle Gee, PhD, Director, Neuroscience & General Medicine (NGM), Eisai Global Clinical DevelopmentPlay podcast

Transitioning Clinical Trial Patients to Commercial Supply via Managed Access Programs

Thought Leader: Joseph Bedford, Ph.D., Director of Marketing, Almac Clinical TechnologiesIn this episode, we discuss how user testing research improves the clinical trial process for patients, sites, and sponsors.For more information about Almac Clinical Technologies, visit www.almacgroup.com.Play Podcast.For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Conducting User Testing to Improve Clinical Trial Technologies

Thought Leaders: Chris DeAngelis, VP, Sales, SSI and Jonathan Kay, Head of Healthcare, Penn Schoen BerlandIn this episode, Taren Grom, Editor-in-Chief of PharmaVOICE, leads a discussion that focuses on a recent study on women's views and practices regarding health and health decisions for their families. The study uncovered seven lenses for marketing health to women. You'll come away with new insights into women's actual role as decision makers, caregivers, and medical and financial executives in their families. Plus, you will discover how to apply these new findings to create more effective marketing and market research programs for your brand or franchise.For more information about SSI, visit www.surveysampling.com.Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Influencing the Real Decision Makers: 7 Lenses For Marketing Health to Women

Thought Leader: Gina Isherwood, Ph.D., Regional Brand Director, Kantar HealthIn this episode, Dr. Isherwood shares some insightful research on the Russian people, including their health behaviors and attitudes, as well as the state of the health care system in Russia.For more information about Kantar Health, visit www.kantarhealth.com.Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Understanding Patients in the Emerging Market of Russia

Thought Leader: Erez Lapsker, CEO, MediScriptsIn this episode, Mr. Lapsker discusses how adaptability is necessary to remaining a viable and successful business in an era of regulatory change. He also explains how all forms of marketing to HCPs are not equal.For more information about MediScripts, visit www.mediscripts.com.Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Reaching Healthcare Providers While Remaining Compliant

Thought Leader: Terry Nugent, Executive Vice President, Sales and Marketing, MMS, Inc.In this episode, Mr. Nugent discusses the challenges of using email in pharmaceutical marketing, as well as some best practices for achieving the highest possible ROI.For more information about MMS, visit www.mmslists.com.Play Podcast.For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

PharmaVOICE Podcasts

PharmaVOICE Podcasts

Get Started

Download the App