Hosted by Joel Anderson. Coming in May 2023.
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Announcing Slow Burn Season 8

We’re really lucky to get a lot of listener emails, suggesting topics for the show. In this episode, we’re going to dig into a handful of the most fascinating ones that we’ve yet to tackle on the show. We’re taking on five listener questions that run the gamut—from kids menus to succulents to the chicken that crossed the road. It’s an eclectic assortment of subjects that come to us thanks to you. So let’s jump into our mailbag.

Thank you to Mark Liberman and Susan Schulten.

This podcast was written by Willa Paskin who produces the show with Katie Shepherd. This episode was also produced by Sam Kim. Derek John is Slate’s Executive Producer of Narrative Podcasts. Merritt Jacob is Senior Technical Director.
If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.

If you’re a fan of the show and want to support us, consider signing up for Slate Plus.
 
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Decoder Ring: The Mailbag Episode

(This episode originally aired in March 2020.)
The 1998 romantic comedy You’ve Got Mail, starring Tom Hanks and Meg Ryan, is about the brutal fight between a beloved indie bookstore, the Shop Around the Corner, and Fox Books, an obvious Barnes & Noble stand-in. On this episode of Decoder Ring we revisit the real-life conflict that inspired the movie and displaced independent booksellers on the Upper West Side of Manhattan. This conflict illustrates how, for a brief time, Barnes & Noble was a symbol of predatory capitalism, only to be usurped by the uniting force at the heart of the film: the internet.
Some of the voices in this episode include Delia Ephron, the co-screenwriter of You’ve Got Mail, the illustrator Brian Selznick, Laura J. Miller, author of Reluctant Capitalists: Bookselling and the Culture of Consumption, Joel Fram, founder of Eeyore’s Books for Children, and Boris Kachka, book editor for the Los Angeles Times.

This podcast was written by Willa Paskin and produced by Benjamin Frisch and Cleo Levin was research assistant. 

Thanks to Steve Geck, Maris Kreizman, Emma Straub, Jacob Bernstein, Gary Hoover, Peter Glassman and June Thomas. 

Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate’s Executive Producer of Narrative Podcasts. Merritt Jacob is Senior Technical Director.

If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.

If you’re a fan of the show and want to support us, consider signing up for Slate Plus.
 
Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.


Sponsored by Saks.com. Check out the Holiday Gift Guide on saks.com
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Decoder Ring: ‘You’ve Got Mail’ Got It Wrong

Ross Cellino and Steve Barnes were two Buffalo-based lawyers who became the literal poster-men for personal injury advertising. They poured millions of dollars into ads that did more than just bring in clients: it turned the duo into household names and faces—at least in New York. In this episode, we’re going to look at their rise and everything that happened after. It’s a bumpy ride full of ambition, accidents and tragedy and at its center are two men who, for 25 years, wanted to be at the front of our minds when we got hurt, but who we didn’t really notice until it all fell apart. 
We hear from Ross Cellino, Rich Barnes, Jeremy Kutner, John Fabian Witt, Trish Rich, Ken Kaufman, Mike Breen, and David Rafailedes.  

This podcast was written by Katie Shepherd. It was edited by Andrea Bruce and Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate’s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director.

Thank you to Rachel Strom and Meryl Scheinman, host of Prank You. 

If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.

If you’re a fan of the show and want to support us, consider signing up for Slate Plus.
 
Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: Cellino & Barnes, Injury Attorneys, 800-888-8888

We bring you a special episode from the Articles of Interest podcast hosted by Avery Trufelman about the incredible reach and adaptability of preppy clothes. It’s a story about the great modernizer of Ivy style, Ralph Lauren, and how he and his label, Polo, were themselves modernized by customers who helped push preppy in a whole new direction, from the runway to the streets. 
We encourage you to listen to the entire American Ivy series from Radiotopia.
Articles of Interest is created by Avery Trufelman. It’s edited by Kelly Prime, mixed and mastered by Ian Coss, fact checked by Jessia Siriano, with music by Avery, Rhae Royal, Sasami, and the Beazlebubs, the Tufts University Acapella Group. 
Decoder Ring is produced by Willa Paskin and Katie Shepherd. We had mixing help on this episode from Sam Kim. Derek John is Slate’s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director.
If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show and want to support us, consider signing up for Slate Plus.
Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. 
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Decoder Ring: How Preppy Became Streetwear

For this episode, a story from Slate senior producer Evan Chung about how Yanni, John Tesh and a number of other surprising acts made it big in the 1990s. It’s a throwback to a simpler time—when musicians struggled to find their big break, but discovered it could be possible with a telephone, a television, and our undivided attention.
This story originally aired in 2019 on Studio 360 from PRX.
We hear from George Veras, Pat Callahan, and John Tesh. 
This Episode was written and produced by Slate’s Evan Chung. Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate’s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director.
If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show and want to support us, consider signing up for Slate Plus.
Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: The New Age Hit Machine

The team who made Slow Burn: Roe v. Wade tells the story that unfolded behind the scenes of Apple Podcasts Show of the Year, from the original pitch to the leak of the Dobbs decision. We’ll hear how host Susan Matthews first came up with the idea, how the producers dug up rare archival tape and hard-to-find sources that helped bring the story to life, and how the show tried to fairly represent both sides of the issue. Plus, we dive into what changed after the Dobbs opinion was leaked in May, a month before the show launched. Featuring host Susan Matthews, producers Samira Tazari and Sophie Summergrad, editor Josh Levin, and executive producer Derek John.
To hear all of our other Show of the Year Extras visit: https://apple.co/showoftheyear2022
For even more Slow Burn, join Slate Plus. Slate Plus members get exclusive episodes each season. If you’re not already a member, join today and save 50 percent on your first three months.
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S7 Ep. 5: Creating a Winning Show

In 1942, federal officials targeted a group of Black Americans who were allegedly hoping for a Japanese invasion. They uncovered a plot that included stockpiles of weapons and secret passwords—but was any of it true? This week, Joel Anderson tells the story of a shadowy organization in East St. Louis, Illinois, the group’s mysterious leader, and an alleged conspiracy against America during World War II.
This episode of One Year was produced by Evan Chung, Sophie Summergrad, Sam Kim, Joel Anderson, Sol Werthan, and Josh Levin.
Derek John is executive producer of narrative podcasts and Merritt Jacob is senior technical director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year: 1942 - The Black-Japanese Axis

For about two decades towards the end of the Victorian era, in the 1870s and 1880s, a large bustle-enhanced bottom was the height of fashion. In this episode we explore how it’s connected to today’s big booty craze. We look at the bustle’s history with a curator fascinated by old undergarments; consider the various theories about its popularity with the author Heather Radke; and then hone in the tragic story of Sarah Baartman. The bustle may be old-fashioned, but it still has a lot to tell us about race, sex, power and how much people know, or let themselves know, about what they put on everyday.
We hear from Heather Radke, author of Butts: A Backstory, as well as Kristina Haughland, Janell Hobson, Pamela Scully, and Maria Garcia. 
This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Andrea Bruce. Derek John is Slate’s Executive Producer of Narrative Podcasts. Merritt Jacob is Senior Technical Director.
If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, I’d love for you to sign up for Slate Plus.  
Slate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: The Butt and the Bustle

Six months after Pearl Harbor, Japan launched another attack on the United States. This time, Axis forces actually invaded, turning the Aleutian Islands into a battleground. What the country did next, in the name of “protecting” Alaska’s indigenous people, is a shameful chapter of the war. And it’s one the nation has never fully reckoned with.
This episode of One Year was produced by Evan Chung, Sophie Summergrad, Sam Kim, Sol Werthan, and Josh Levin.
Derek John is senior supervising producer of narrative podcasts and Merritt Jacob is senior technical director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year: 1942 - When Internment Came to Alaska

In the history of viral images, #TheDress has got to be in the top 10. This unassuming photo of a party dress kicked off a global debate when people realized they were seeing it completely differently. Is it black and blue, or white and gold? In today’s episode, we’ll talk to someone who was there when the photo was first taken, and the BuzzFeed writer whose post briefly broke the internet. Then we go down the optical rabbit hole with a neuroscientist who’s been studying the The Dress for years. What does it reveal about the nature of truth?
This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Andrew Adam Newman. Derek John is Slate’s senior supervising producer of narrative podcasts. Merritt Jacob is senior technical director.
We’ll hear from Paul Jinks, Cates Holderness, Pascal Wallisch, and David McRaney author of the book How Minds Change. Here’s the optical illusion of the strawberries mentioned in the episode and created by Professor Akiyoshi Kitaoka.

If you haven’t please yet, subscribe and rate our feed in Apple, Spotify or wherever you get your podcasts. And even better, tell your friends.

If you’re a fan of the show, I’d love for you to sign up for Slate Plus. 
 
Slate Plus members get to listen to Decoder Ring — and every other Slate podcast — ad-free. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.

Check out Remote Works here.
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Decoder Ring: The Truth About #TheDress

In March 1942, a new nightly radio show hit the American airwaves. The stated goal of Station Debunk was to correct all the lies getting tossed around about America’s involvement in the war. But the real story was a whole lot stranger and more devious than it appeared.
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, and Josh Levin.
Derek John is senior supervising producer of narrative podcasts and Merritt Jacob is senior technical director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year - 1942: The Info Wars of World War II

On Aug. 1, 1942, the nation’s recording studios went silent. Musicians were fed up with the new technologies threatening their livelihoods, so they refused to record until they got their fair share. This week, Evan Chung explores one of the most consequential labor actions of the 20th century, and how it coincided with an underground revolution in music led by artists like Charlie Parker and Dizzy Gillespie.
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, and Josh Levin.
Derek John is senior supervising producer of narrative podcasts and Merritt Jacob is senior technical director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year: 1942 - The Day the Music Stopped

There were 1.8 million weddings in 1942, the most that had ever been recorded in a single year in American history. But how many of them would last? 98-year-old Millie Summergrad tells the story of one that did: her own. And a pair of brothers explain what it was like to grow up inside the busiest chapel in Yuma, Arizona—the wedding capital of the United States.
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, and Josh Levin.
Derek John is senior supervising producer of narrative podcasts and Merritt Jacob is senior technical director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year: 1942 - The Year Everyone Got Married

At the beginning of World War II, the greatest threat to the American war effort wasn’t the Nazis or the Japanese—it was runaway inflation. The man in charge of stopping it was the country’s “price czar,” Leon Henderson. In 1942, he controlled how much coffee ordinary people could drink and how many tires they could buy. Those rules made him a nationwide villain. But would they save the country?
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, and Josh Levin. 
Derek John is senior supervising producer of narrative podcasts and Merritt Jacob is senior technical director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year: 1942 - The Most Hated Man in America

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them. 
In the second episode of our two-part series on the weird world of PSAs and very special episodes, we look at how the McGruff Smart Kids Album influenced everything from straight-edge hardcore to a couple’s wedding playlist. We’ll hear from Sarah Hubbard, Dan Danger, Joseph Cappella, David Farber, Mike Hawes, Robin Nelson, Daisy Rosario, and Tatiana Peralta.
This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Jamie York. Derek John is Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director.
Thank you to Tatiana Peralta, Ari Merkin, Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Dave Bledsoe, Larre Johnson, Duane Poole, Eric Greenberg, Charles and Karen Rosen, and Jennifer Holland, Orla Mejia, Andres Martinez and everyone else at the Rutgers library who helped me listen to some old cassette tapes. 
A few things that were helpful in working on this piece: How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns by Wendy Melillo, Taking a Bite out of Crime: the Impact of the National Citizens Crime Prevention Media Campaign by Garrett J O’keefe and others, and “This McGruff Drug Album Might As Well Be By Weird Al,” by Dan McQuade for Defector Media. You can hear Daniel Danger’s McGruff cover album in it’s entirety or you can purchase it here. And lastly, if you are interested in hearing the full McGruff educational program or any of Puppet Productions productions they are available for purchase at puppetsinc.com, part of a company that Rob Nelson still runs.
If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com
If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism.
Check out Remote Works here. 
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Decoder Ring: McGruff Takes a Bite Out of Crime Pt. 2

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them. 
In the first of two episodes, we take a look at PSAs and their strange afterlife through the lens of a trench-coat wearing bloodhound and his bizarre, yet catchy anti-drug songs. We’ll talk to Dan Danger, Sherry Nemmers, Joseph Cappella, David Farber, Mike Hawes and Robin Nelson to discover how the McGruff Smart Kids Album came to exist in the first place.
This podcast was written by Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. We had production help from Sam Kim. 
Editing by Jamie York and Derek John, Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director.
Thank you to Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Daisy Rosario, Drew Bledsoe, Larre Johnson, Duane Poole, Ari Merkin, Charles and Karen Rosen and Eric Greenberg. 
If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com
If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism.
Check out Remote Works here
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Decoder Ring: McGruff Takes a Bite Out of Crime Pt. 1

After Joe Mauri gets evicted from his New York apartment, he becomes a star in the USSR, the subject of a documentary about the injustices of capitalism. But this Cold War icon was using the Soviets just as much as they used him.
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, Madeline Ducharme, and Josh Levin. Mixing by Merritt Jacob.
Derek John is Sr. Supervising Producer of Narrative Podcasts and Merritt Jacob is Sr. Technical Director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
Learn more about your ad choices. Visit megaphone.fm/adchoices

One Year - 1986: The Man From Fifth Avenue

On May 16, 1986, a man with a bomb held an entire elementary school hostage in the tiny town of Cokeville, Wyoming. Yet instead of becoming victims of unimaginable tragedy, all of the hostages in this predominantly Mormon community survived. But how? This week, Evan Chung explores what—or who—saved the children of Cokeville.
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, Madeline Ducharme, and Josh Levin. 
Derek John is Sr. Supervising Producer of Narrative Podcasts and Merritt Jacob is Sr. Technical Director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
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One Year - 1986: The Miracle of Cokeville

In Seattle, a pack of voracious sea lions decimates the local fish population. When fireworks and an underwater air horn don’t scare away the whisker-y mammals, bureaucrats and scientists are faced with a thorny question: Who decides which creatures get to live, and which have to die?
One Year is produced by Evan Chung, Sophie Summergrad, Sam Kim, Madeline Ducharme, and Josh Levin. 
Derek John is Sr. Supervising Producer of Narrative Podcasts and Merritt Jacob is Sr. Technical Director.
Slate Plus members get to hear more about the making of One Year. Get access to extra episodes, listen to the show without any ads, and support One Year by signing up for Slate Plus for just $15 for your first three months.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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