Rhonda G. Mincey is a multi-award-winning mentor, entrepreneur, and inspirational expert for female entrepreneurs. Her genius and gift is to create profit-producing and legacy-building content that distinguishes businesses from the competition. Through her speaking and writing, Rhonda challenges women to work passionately and purposefully with her Born to R.E.I.G.N.TM Methodology. Believing that everyone lives their legacy daily, Rhonda has founded two nonprofits that serve youth, building their self-esteem and leadership skills, and she also supports young ladies in Brazil and Rwanda to become educated, confident, and productive women.

In this episode, Rhonda and I talk about the struggle to balance profit with purpose. There’s a lot of conversation about either profit or purpose, but very little about working to combine the two. Rhonda shares practical ways to bridging the gap between them in a way that not only increases profit while working within purpose, but also creates a legacy. She also highlights that purpose-driven businesses don’t have to be only for service-based businesses and shares how product-based businesses can also live the dream of profit and purpose.

#49 Rhonda Mincey - balancing the need for profit with purpose

Sandra Francisco is a Business Coach that helps entrepreneurs go from idea to profit while balancing their personal growth so that they can have fulfillment and profit.
Sandra spent 15 years as a marketing and product development expert for two of Canada's fortune 10 companies, after making the difficult decision to leave the corporate path, she found herself exploring professional coaching and the dynamics of the human psyche. The combination of her eclectic background in personal and professional development translates to a unique and exceptional understanding of people, from multi-million-dollar business owners to entrepreneurs that are just getting started in business.

In this episode, Sandra and I talked about how anxiety shaped her decision to start her own business and how that move impacted her sense of identity. Sandra’s passionate about the importance of self-care and we discuss the common blocks her clients experience in this area, the impact of imposter syndrome and how identity plays such a huge role in her work. If you’re struggling with anxiety, imposter syndrome or overwhelm, this episode is for you.

#48 Sandra Francisco - dealing with anxiety, imposter syndrome or overwhelm as a business owner

Suzanne Tulien is a Brand Clarity Expert, author, and speaker who specializes in helping her clients identify, define, and align their brand to what they want to be known for. She’s a firm believer in the power of aligned branding and how it can help solopreneurs launch and grow a successful business. She is the author of three books: Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally.

In this episode Suzanne and I explore how branding can empower not just the business but also the business owner. We talk about the difference between marketing and branding, how brand values can translate to creating a business that stands out in a crowded market, and how personal branding can help us, as business owners, overcome mindset issues that may otherwise hold us back.

#47 Suzanne Tulien - how clarity around your personal brand can help you and your business

Debra A. Woog is a Crisis Navigation Partner™ with 30+ years of experience as a leadership researcher, executive and advisor. She provides highly competent women with expertise, structure and empathy so that they can process difficult situations, connect with necessary resources, communicate effectively, and lead with a clear mind and a solid strategy. Having experienced her own crises and crossroads, Debra understands the importance of an outside resource to provide perspective while navigating difficult circumstances, decisions, and conversations. 

In this episode, Debra shared the impact crisis has on a business, along with the components of her own Crisis Management Plan which, after this episode, I believe every business should have in place! Debra has over 20 years experience as a business owner, and she shares a lot of valuable lessons learned that I’m excited to share with you.

#46 Debra A. Woog - the importance of self-care as an entrepreneur

After making the decision to leave an abusive relationship and fight for the life she knew she deserved, Anuket’s founder, Ashlee Dozier, took several months to travel solo around the world. She committed to rediscovering her independence and was determined to come out stronger than ever. Little did she know, her investment into herself would lead her to discover the thing that would change her life and inspire the creation of, what you now know as, Anuket Luxury Apothecary. 

In this episode, Ashlee and I talk about the serendipity of her business, the journey she’s taken literally and figuratively to get to where she is today. Ashlee shares her experiences in building a brand, particularly for a product based business, and where to focus due to the importance of prioritising money that goes hand in hand with that kind of business.

#45 Ashlee Dozier - why DIY-ing your branding is a good thing

Nikki Nash is a Hay House author, international speaker and marketing mentor for women entrepreneurs. As host of the Market Your Genius podcast and founder of the Genius Profit Lab, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their experiences.

Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with.

In this episode, Nikki and I discuss attracting and converting the right people into clients, and how to evaluate your marketing for success. Nikki shares a simple way to test and change your marketing for the biggest impact, making marketing feel a little less overwhelming and aligned with how you want to show up, as well as attract the people you want to work with.

#44 Nikki Nash - attracting and converting the right people into clients

Angela Henderson is an international award-winning business coach for women, international keynote speaker, podcaster, and a mental health clinician of 15+ years. Angela helps women in business get all the pieces in place to have consistent 5 figure months and then onto 6/7 figure years without burning out in the process. She believes the key to a successful business is overcoming inner challenges and roadblocks to improve external results. It was her journey building Finlee & Me, a highly successful online store, that fueled her desire to help others avoid the pitfalls, rise above the challenges and get their business and family life on track.

In this episode we dive into the entrepreneurial mindset required to be successful at business, mental health issues that can impact entrepreneurs and how we think as business owners that may be different from our non-entrepreneurial friends and family. Angela shares tips on how to manage stress, the importance of network and so much of her wisdom with me, and it’s my hope the information shared will help you manage your mindset and mental health as well as your business.

#43 Angela Henderson - managing stress and mental health for entrepreneurs

Cate Scolnik specialises in helping people build their business on Facebook starting from zero, without spending a cent on advertising. She has a unique ability to take the complex and make it simple, and she’s passionate about social media. Cate literally grew up in small business - her mother owned an antique shop and her father was a GP, Cate's earliest “professional” experience was answering the switchboard for her father’s medical practice. 

Cate started marketing way back in 1990 (before her kids were born, or online marketing was a ‘thing’). Today she focuses on helping other business owners using social media by teaching the exact strategies she uses in her agency, some of which she shares in this episode.

Cate’s value-driven, customer-centric approach has made a huge difference to her business, especially during the current pandemic. In this episode we talk through why values are so important to business, how you can incorporate them into everything you do, and how they can help you increase your client base.

#42 Cate Scolnik - the importance of values in your business and how to incorporate them

Erica Carrico is an Award-Winning Life Purpose & Business Coach for women ready to transform their lives by creating six-figure soul-aligned businesses, so they can earn more money doing what they were put on earth to do.

Through coaching services and speaking, Erica helps professionals who are frustrated and stuck figure out who they are at soul level, why they’re here and how they can leave their 9-5 and really fulfil what they’re here to do. Erica has a BS in Psychology, a Masters in Business Management, and 12+ years in international business leadership experience. She built a half million dollar coaching business (with two kids in tow AND while recovering from kidney cancer!) in just over 3 years and is obsessed with helping her clients all around the world transform their lives by creating profitable, soul-aligned businesses, while lucratively expressing their own soul purpose.

In this episode we explore how Erica’s journey into entrepreneurship has shaped her work and how purpose can have such a profound impact on a business. We discuss the ways that purpose can make a difference, how health can be impacted when you’re out of alignment with your purpose, and how you can begin to figure out your soul’s purpose.

#41 Erica Carrico - the important role of purpose in your business

For almost a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her podcast, Too Legitimate to Quit, serves up instantly actionable small business strategies - with a pop culture spin - every Monday.

In this episode, we’re talking about Annie’s journey from sales avoidant queen into why she created a business helping small business owners learn how to sell with integrity and confidence. Annie’s passion for helping people redefine selling so it uses their natural strengths, is based on their individual personality, and allows them to show up and sell in a way that feels authentic. She offers up some great tips to help you start shifting how you sell into something based on who you are as a person.

#40 Annie P Ruggles - how to shift from fear of selling to aligned selling as an introvert or empath

Jenna Dancy helps high achievers and purpose-driven moms channel their go-getter attitude into a freedom-based business while incorporating simple wellness solutions such as automation and Messenger marketing.

Passionate about leaning into automation to support health and wellness, Jenna’s business has evolved over the years and, in this episode, she shares that journey from an unexpected discovery while in college to where she is today..

We talk about the advantages of including Messenger marketing in our businesses, the opportunities for sharing who you are, and how Jenna merged her two passions for health and wellness and marketing to build a business that she loves.

Jenna Dancy is a lead gen expert, podcaster, and course creator for all things sales and marketing.

Jenna has always had a love of marketing and advertising. Having spent the last decade-plus in PR, sales, marketing, and coaching, Jenna has been in the online space since long before digital downloads and evergreen masterclasses--I’m talking since coaches were printing and mailing binders as product! These days, Jenna specializes in lead-generation messenger marketing campaigns (also known as Facebook chatbots) that help coaches step away from their computers while continuously growing their client list. 


While tech implementation of bots sounds intimidating, Jenna makes this marketing strategy super approachable and regularly sees her clients booking more calls, selling more courses, and interacting with more potential followers, all without being hooked to their phone 24/7. Spending just six dollars, Jenna herself made $500 in sales this Black Friday through her personal bot messenger system. She loves nothing more than helping entrepreneurs scale their business and see the results they’re looking for through this unique strategy.

#39 - Jenna Dancy - How to use chatbots to increase sales while remaining authentic

Melanie Mitchell is a Life & Career Coach who took her 18 years in the recruiting and staffing industry and shifted her focus into building a small business that helps people find meaningful and fulfilling work. She started her business from literally nothing after hitting rock bottom but in less than a year had transitioned into growing her business full time. Three years later, she’s now working with people from college graduates to C-Level executives across the United States, helping her clients to better understand themselves and make better career decisions.

In this episode we talked about the impact the pandemic has had on Melanie’s business and clients, how confidence has such a huge influence on success, and what we can do to cultivate more confidence in ourselves. Melanie shared how her attitude towards her daughter’s self-confidence has changed over the years and the ways it’s made her rethink how she runs her business.

#38 - Melanie Mitchell - Confidence - how to have more and the impact it has on our success

Jennifer Urezzio is a master intuitive, author, teacher and speaker. She founded her own business, Blooming Grove, Soul Language‘s parent company, in 2004 in response to her intuitive senses and ability to help others feel better about themselves both holistically and naturally, working closely with them to generate a feeling of strength and well-being.

Jennifer’s passion is around helping people connect, to themselves, each other, and their business. In this episode, we dive into how Jennifer’s business got started and how her beliefs and values have shaped it. We talk about learning to trust yourself, what being stuck really means and how to navigate feeling stuck.

#37 Jennifer Urezzio - trusting yourself in your business - Small Business Sisterhood

Nicole Johnson became a baby sleep expert through necessity after her first son was born and he refused to sleep more than an hour or two at a time, all night long. As a result, the Baby Sleep Site was created in 2008 to give her the platform to support sleep-deprived parents learn how to get their babies to sleep better.

Over thirteen years of business, Nicole has seen a lot of growth and change and in this episode she shares her experiences with hiring contractors and moving into becoming a business with employees, how growth impacted her role within the business, and how she wishes she’d managed the growth of her business differently. It’s not often you hear entrepreneurs share about how their business got smaller, and Nicole is honest and open about the decision she made to stop growing and why.

Nicole Johnson is a married mother of two wonderful boys and founder of The Baby Sleep Site. When her eldest son was born, he had a lot of sleep problems – he would wake every one or two hours, all night long! She got busy and thoroughly researched literature and scientific reports until she became an expert in sleep methods, scheduling routines, baby developmental needs, and more. She overcame her son’s sleeping issues in a way that matched her own parenting style, and knew it was her mission to help other tired parents “find their child’s sleep”. If you have your own sleep issues, Nicole and her team at The Baby Sleep Site® can help! Download the popular free guide, 5 Ways To Help Your Child Sleep Through The Night, to get started today.

#36 Nicole Johnson - creating the perfectly-sized agency on your terms - with Pepper Makepeace

Tracy Lamourie is a human rights activist and award winning publicist who started her business campaigning to free an innocent man from Death Row. She’s passionate about amplifying important messages and being a voice for those who most need one.

In this episode, Tracy shares her knowledge and experience helping her clients gain media attention, providing step-by-step suggestions that you can follow, along with tips around changing your mindset to make media, PR and publicity and part of your business marketing goals.

#35 Tracy Lamourie - gaining media attention for your business

Shauna Armitage is a fractional marketing director for early-stage startups, guiding founders at all stages of growth in developing an impactful marketing program. Bridging the gap between consultant and agency, Shauna takes a hands-on approach in each and every business. Through her intensive client work, Shauna has helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales leading to profitability and scalability. She is a Hubspot Certified professional with a certificate in Women’s Entrepreneurship from Cornell University.

In this episode, Shauna shares just what exactly a Fractional Marketing Director does and how she came to create her business. She shares some great tips for marketing your business, even if you’re not a start-up.

Shauna’s passion for growth based in not just strategy, but also integrity, really came through in our conversation and I encourage you to implement her suggestions for growing as an entrepreneur.

#34 - Shauna Armitage - marketing campaigns vs content marketing vs marketing funnels

In this episode, Samantha and Pepper talk about niching, an area many business owners struggle with. Samantha shares about her own fears around the process, but also about how niching has really helped her business change organically, shifting into an agency model working with independent contractors.

A Certified Birth Doula and Postpartum Doula and Certified Childbirth Educator, Samantha came to the realization that as one woman, she could only support one woman at any given time. With strengths in leadership, education and organization, Samantha multiplied her efforts by founding DC Metro Maternity, a boutique parenting support agency. She brought on a team of other passionate female certified doulas of color and together, they have been supporting black families in the DC, suburban Maryland, and Northern Virginia areas since 2018.

#33 - Samantha Griffin - niching your business and shifting to an agency model

Jyssica Yelas is an entrepreneur whose digital marketing agency helps businesses create social content. She began her journey into social media for business while at college and moved into running her own business when she was unexpectedly let go from her job.

She’s passionate about helping business owners embrace social media for their business, the connections and collaborations that can be grown on the various social platforms, and is a lover of Instagram in particular.

Jyssica and I talked about her business journey, how social can be used by businesses and how to determine what you post and what you keep private. Jyssica shared a useful exercise to help you figure out those boundaries which I’m looking forward to completing myself!

#32 - Jyssica Yelas - Style Opal + Upper Left Ladies - social media mindset and storytelling

Shannon Kenny is a sustainability consultant, helping eco-friendly businesses become more sustainable without sacrificing profit. Her journey into fighting climate change, supporting people in their journey to eco consciousness, began with a piece of plastic packaging she wasn’t certain could be recycled.

From there, Shannon began educating herself, and then others, to help them learn how to reduce their carbon footprint and help them understand that any action, however small it feels, does make a difference.

In this episode, Pepper Makepeace talks with Shannon about her journey into entrepreneurship and the difficult decision-making and numerous pivots she navigated to get to where she is today. They talk about following your core values and mission to help steer your path through the choices we have to make and the learning curve that comes with being an entrepreneur.

#31 Shannon Kenny - Mama Eco -  having a more eco-friendly and sustainable business

Susan Elford believes relationship building is the key to a successful venture. In this episode she shares how that belief came about, the steps she took to build her businesses and the relationships she’s built. She offers practical steps for how people can start to build business relationships, give back to causes they’re passionate about, and build a business based on caring about other people.

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