Luck doesn’t happen by accident. No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control. Fate can’t be controlled, but odds c... Details

What do you really need to start and grow a business? Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less ... Details

The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn’t feasible for you? Giving away your product or service is pretty c... Details

We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenui... Details

You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a lis... Details

Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.  But many entrepreneurs — especially n... Details

Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is diffe... Details

As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses.  If you... Details

More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency... Details

For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs.  It’s Q&A Wednesda... Details

Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid ad... Details

Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a s... Details

Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about wh... Details

For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable.  Better yet, it’s super-scalable. But how... Details

Blogging: it’s still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. I... Details

Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly h... Details

It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors.  Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferr... Details

Don’t let holidays sneak up on you! Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations. From communicating with customers to giving your employees time off (while ... Details

There’s (way) more money in people than in products. One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea.  Almost all of us start with some version of the thought: “If I come up with the right pro... Details

For a startup, paid ads can be a game-changer…or a complete bust. It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and ... Details