At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.  Background:Last September, Gucci announced that its CMO, Robert Triefus, would be taking on a new role as CEO of  Gucci Vault and Metaverse Ventures. Now, he works closely with president and CEO, Marco Bizzarri, to shape Gucci’s brand strategy while developing the house’s expansion into web3. This week on The BoF Podcast, Triefus sits down with BoF’s Imran Amed to discuss how the luxury fashion house’s ambitions in virtual spaces fit with its wider business goals and brand repositioning.   “If we think about all that we're doing in the metaverse, we always have an eye on creativity, creating the emotion,” says Triefus. “But underpinning that is the story of the brand and all that rich storytelling that has built up over 102 years.” Key Insights:Triefus says it’s particularly important for a luxury brand like Gucci to experiment with new technologies, because it offers a testing ground. “Through [Gucci] Vault, we're able to push ourselves into places where for the core brand, it might be considered to be too risky. But through Vault, we have that playground space so that if by chance we were to make a mistake, we're not going to impact the core brand,” he says. Popping up in the metaverse plays a similar role for Gucci as running a billboard or other advertising activation. “It's an opportunity to engage with the community that is going into Times Square in the real world,” says Triefus. Gucci Garden, which received 19 million visitors in two weeks and saw a digital version of its Dionysus bag retail for more than the cost of the physical bag, helped dictate steps Gucci will take in virtual worlds going forward. Learnings from Gucci Garden “[inform] us about where we can place our bets in the longer term and how we can be much more scientific in what we're doing,” says Trefius. Additional Resources:Luxury Brands Gucci, Tiffany Dive Into NFTs Despite Slump: Kering SA’s Gucci and LVMH’s Tiffany & Co. take a leap into NFTs. Gucci adds the cryptocurrency to its roster as an additional way to purchase its products. How to Seize Fashion’s Gaming Opportunity — Download the Case Study: In a BoF case study, Marc Bain discusses how fashion brands can benefit from expanding their reach into the video game industry. Gucci Teamed Up With Sims Community To Bring Its Off The Grid Collection To The Game: Nylon Magazine explains Gucci’s collaboration with Sims 4 content creators Grimcookies and Harrie to bring the brand’s Off the Grid collection into the game.  To learn more about the metaverse and other critical topics discussed in the podcast click here. All BoF Professional members can watch the BoF Professional Summit: An Inflection Point in Fashion Tech on demand.  Hosted on Acast. See acast.com/privacy for more information.

Robert Triefus on Leading Gucci Into the Metaverse

At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.   Background: ﻿Starting in 1999, Larry Miller worked alongside Michael Jordan to build the Jordan brand, which does more than $5 billion in revenue. But his journey to the C-suite was a unique one. Growing up in West Philadelphia, Miller joined a gang, which led him to serve multiple prison sentences for a series of crimes, including the second-degree murder.Through a rehabilitation programme, he was able to begin his college education while in prison, and upon release, he was able to start his career with an accounting job at the Campbell Soup Company. In 1997, Miller started working for Nike under founder Phil Knight, and became the first Black vice president in apparel at the company before going on to become president of the Jordan brand in 1999. But it wasn’t until years later that he went public about his backstory with the publication of his book, “Jump: My Secret Journey From the Streets to the Boardroom.” At BoF VOICES 2022, Miller sat down with UTA executive Darnell Strom to share his story, talk about the power of second chances and explain how he found redemption. “I've come to the realisation that a lot of times we are afraid to talk about the obstacles that we overcome. But in reality there's no shame in overcoming obstacles,” said Miller. Key Insights:“When I was 16, I shot a kid and he died and I was charged as an adult at 16 years old… pleaded guilty to second-degree murder, was sentenced to four and a half to 20 years,” Miller revealed at BoF VOICES 2022.Once he had revealed his story, Miller says Michael Jordan and Phil Knight were supportive and encouraged him to share his story. “It's been amazing to me the response that I've gotten from people who I've known and worked with and who have just encouraged me and embraced the fact that I've got this past.”Following the release of his book, Miller apologised to the family of Edward David White, the man he killed. In White’s honour Miller created a foundation for his descendants to attend university or trade school. “I think I'm a perfect example of the fact that a person can change if given the right opportunities… the right chance. But it starts inside of you. You have to believe that you can change,” said Miller.Additional Resources:A Nike Executive Seeks a Family’s Forgiveness for a 1965 Murder: The New York Times the story of the impact of Larry Miller, chairman of the Jordan Brand Advisory Board, and his actions as a 16-year-old. Jerry Lorenzo and Jordan Brand’s Larry Miller Will Speak at BoF VOICES 2022: BoF hosts its annual VOICES conference, and invites Jordan chairman Larry Miller to speak.Jump: My Secret Journey from the Streets to the Boardroom: “Jump” written by Larry Miller and his daughter, Laila Lacy, shares the story of Miller’s life from the streets of West Philade

Jordan Brand’s Larry Miller on the Power of Second Chances

Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.Background:This season was a “restart” for the global fashion industry, says Imran Amed, BoF’s founder and editor-in-chief. The Autumn/Winter 2023 collections felt like the first return to normal after the pandemic — especially as Chinese fashion professionals were finally able to return to runway shows following extended Covid-related lockdowns that limited their international travel. A number of fashion’s biggest brands used their shows as a way to start a new path. Burberry rolled out its first collection under its new creative director Daniel Lee, while Gucci unveiled its first collection since the departure of Alessandro Michele. At Balenciaga, Demna returned to a more subdued approach after the brand fell under intense criticism at the end of last year after it was accused of sexualising children in an ad campaign.But overall, fashion was still fixated on navigating all the uncertainty that prevails in the world, economic and otherwise. “If there’s one thing we learned over the last few years — it's that anything can happen,” says Amed. “Everyone was preparing for the unknown, the uncertain.”  Key Insights: Over the course of the season, designers, editors and enthusiasts were talking about how the purpose of fashion has evolved. “It wasn't just brands, it was individual designers who were processing what they're doing and what they need to do, because obviously the future looms very dark and very uncertain,” says Blanks.Gucci is in a transitional moment, with new creative director Sabato De Sarno’s vision for the brand still to be unveiled. The brand’s first post-Alessandro Michele show was all over the place, according to BoF editor-at-large Tim Blanks. “It was chaos, but enjoyable chaos,” says Blanks. Daniel Lee put a strong emphasis on Britishness for his Burberry debut. Meanwhile, Matthieu Blazy’s Bottega Veneta show was a cohesive parade of clothes that doubled down on craft and storytelling, says Blanks. Diesel’s Glenn Martins is solidifying himself as a designer to watch with his work in today’s vernacular of denim and celebratory sexuality. “It's a mark of genius, what he manages to do with things that are really familiar — that alchemy of fashion,” says Blanks. Martins put a mountain of 200,000 condoms at the middle of his runway. In his first collection since the brand came under fire for its controversial advertisements, Demna — known for his ironic stunts — focused on the clothes, a nod to the label’s founder Cristóbal Balenciaga. Additional Resources:Top 10 Shows of the Season: BoF’s editors pick the top ten shows of the Autumn/Winter 2023 season.At Paris Fashion Week, Less Was More: In an age of clickbait fashion, it was acts

Restarts and Resets in the Fashion Month Gone By

On the latest episode of The BoF Podcast, Coty CEO Sue Y. Nabi shares how embracing identity in the workplace can lead to better business outcomes.Background:As one of the industry’s most visible transgender leaders, Sue Y. Nabi, chief executive of beauty conglomerate Coty, is well-versed in the transformative power of identity. In 2020, she was named the company’s fifth CEO in five years and was tasked with leading its turnaround. Then, the Kylie Cosmetics and Covergirl owner was plagued with debt and inefficiencies. Since Nabi took the reins, however, sales have started to climb back up steadily: full-year revenue was up 14 percent year-over-year in 2022. Nabi laid the groundwork for growth by doubling down on prestige and expansion in China — focusing especially on excavating the strengths and purposes of each brand in the conglomerate’s portfolio.“When you look at others, you forget where you are and you make all the mistakes… The world is full of copycats. Difference is not only a chance, but in business, it's an asset,” said Nabi. This week on The BoF Podcast, Nabi joins Mory Fontanez, founder of consultancy 822 Group, to share how embracing identity in the workplace and aligning personal and professional values can strengthen a business. Key Insights:Nabi’s father, a painter, helped inform her understanding of beauty. “There is the conventional, classical beauty, and there is the different one — the one that also speaks to us a lot,” said Nabi. Being unique in business is a tangible asset that can create new opportunities, according to Nabi. As well, staying in touch with your intuition — not just data points — can help leaders make intelligent decisions. In both personal and professional spheres, Nabi’s definition of transformation centres on addition, rather than subtraction or erasure. In a fast-paced world, people can feel pressure to make decisions quickly, but having patience and conversations is the way to finding enduring solutions to problems of all kinds.  Additional Resources:BoF VOICES 2022: Live Your Best Life: In the final session of BoF’s annual gathering, speakers from model Dennis Okwera and Coty chief Sue Y. Nabi to Nike’s Larry Miller and activist Malala Yousafzai reflected on their personal histories and inner powers.How to Create an Inclusive Workplace: Employees who feel comfortable and engaged make for a more productive and innovative workforce. Here’s how to make meaningful change in your company.Discover more careers advice and content from leading fashion professionals on BoF Careers, and explore the 2,700+ global jobs available in fashion and beauty today. Hosted on Acast. See acast.com/privacy for more information.

Sue Y. Nabi on How Being Different Is a Superpower

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry. Background: As chatter around NFTs, virtual reality and the metaverse dies down, conversation about generative AI, a form of artificial intelligence that makes novel content when given specific prompts, is heating up. Artificial intelligence has been around for decades, but recent advances like Microsoft-backed ChatGPT, which generates sophisticated text and DALL-E, which does the same with images, have set the groundwork for significant shifts in how culture and businesses operate. While specific use cases are still being ironed out, the possibilities for fashion could be transformative. “We’ve gone through these hype cycles with things like the metaverse. This is one I think could be different…” said BoF technology correspondent Marc Bain. “This is something where you can see the real-world applications.” Key Insights: There are many potential applications for generative AI in fashion: e-commerce sites could deploy it in chat boxes, fast fashion brands could ask it to produce styles based on customer data, and designers could use it for mood-boarding and colour conception.But there’s a level of expertise AI doesn’t have yet. It can produce images based on past analysis, but doesn’t understand the technicalities behind garments, for example. While there’s skill to crafting prompts for technology like ChatGT, one of its most promising aspects is its ease of use. Anyone can use it without much learning. AI is shaking up search on the internet, too. Bing is using ChatGPT to produce a technology that wouldn’t just give users links to pluck through, but direct answers to queries. We will further address the critical topics discussed on this podcast at The BoF Professional Summit: Artificial Intelligence, Web3 and an Inflection Point in Fashion Tech on March 22, 2023.Join us at The Times Center, New York – or via the global livestream – together with global business leaders, technologists and creative innovators from brands including Gucci, Ambush, StockX and Levi’s to gain actionable insights to inform business strategy, optimise supply chain and retail operations, and leverage new channels to engage with customers.Purchase your ticket before February 28, 2023 to secure your place at the early bird rate or register for the livestream now. Click here to sign up now. Hosted on Acast. See acast.com/privacy for more information.

How Generative AI Could Reshape Fashion

Tjada D’Oyen McKenna, the CEO of Mercy Corps, shares insights on growing global food insecurity and deepening inequality.At the end of 2022, one in 10 children worldwide were dealing with malnourishment, the result of the worst hunger crisis the world has faced in a generation. It’s an effect of the ricocheting of the triple threat of climate change, geopolitical conflict and Covid-19 through the global economy. Though there’s little chance of resolving these issues imminently, community-sourced efforts can play a large role in combating the devastation they bring to people around the world.On a recent trip to Somalia, Tjada D’Oyen McKenna, the chief executive of humanitarian aid organisation, Mercy Corps, saw the real-life impact of these global concerns up close. On stage at BoF VOICES 2022, she discussed that experience, and how people around the world can contribute to positive change.  “[Global community] should inspire us to really make small actions, to make a difference and figure out ways in our own lives and in our own lines of work where we can contribute,” said D’Oyen McKenna. This week on The BoF Podcast, D’Oyen McKenna discusses details of her visit to Somalia and the effects food insecurity has on society. Key Insights: D’Oyen McKenna believes we all have a responsibility to engage with and respond to crises around the world, even if the causes are out of our hands. “While none of us can fully control the forces that are shaping our world today, we do get to choose how we represent ourselves in that world,” said D’Oyen McKenna. “But also how we engage with the world that we find, how we respond to it and act in it.” Despite the hardships that citizens of Somalia and other impoverished or conflict-ridden countries face, human determination and grit always shine through. “Even amongst this unimaginable hardship and grief… the power of the human spirit really comes alive,” said D’Oyen McKenna. While the world can feel divided with society frequently grouped under different sub-categories, D’Oyen McKenna argues that we should create a new sense of global community. “In a world of pandemics, climate crises and global hunger there is no us and them, only us.”Additional Resources:BoF VOICES 2022: Finding Optimism in an Unsteady World: From the Ukraine War to the climate crisis to the legacy of the pandemic, speakers including CNN’s Clarissa Ward, Mercy Corps’ Tjada D’Oyen McKenna, Goldman Sachs’ Tim Ingrassia and Google X’s former chief business officer Mo Gawdat discussed the uncertainty gripping the world — and why there’s cause for hope.To learn more about the BoF Professional Summit: Artificial Intelligence, Web3 and an Inflection Point in Fashion Tech, please click here  Hosted on Acast. See acast.com/privacy for more information.

Conflict, Climate and Today’s Global Hunger Crisis

The film director joins BoF editor-at-large Tim Blanks to discuss how he uses his fashion and music roots to stage powerful experiences including from Abba Voyage and recent Dior Men and Fendi Couture shows. Background: Film and creative director Bailie Walsh cut his teeth working in London during the nineties and early aughts alongside talents like Boy George, Leigh Bowery and Alexander McQueen. While Walsh calls himself a film director, editor-at-large Tim Blanks, who hosts him on the latest BoF Podcast, describes him as more of a magician. He was behind the hologram of Kate Moss featured in McQueen’s show “Widows of Culloden” in 2006 that went on to be showcased in both London’s V&A Museum and New York’s Metropolitan Museum of Art. More recently, he’s captivated audiences with his immersive virtual concert, Abba Voyage, in London, and his work with Kim Jones, who tapped Walsh to help stage Dior Menswear and Fendi Couture shows in January. Walsh approaches his projects with the goal of completely immersing his audience — and often pushes the limits to do so. “What I love about being creative or having the opportunity to be creative is a challenge,” said Walsh. Key Insights: Walsh helped infuse Dior Menswear Fall/Winter 2023 runway with TS Eliot’s poem “The Waste Land.” Models drifted past massive screens featuring Gwendoline Christie and Robert Pattinson reading the poem, spliced with music from composer Max Richter. Creatives need to live on the edge of fear, according to Walsh. “You have to be scared if you’re a creative person … you’re entering into a journey that you haven’t before,” he said. “That’s the point of doing it.” Music has been a thread throughout Walsh’s career. He’s made videos for Boy George, crafted Abba’s hologram-filled Voyage concert but also used music as a source of inspiration for his Daniel Craig-fronted film “Flashbacks of a Fool.”Walsh spent over two years thinking about how to play with illusion and reality to create Abba Voyage. Throughout the display, there are costume changes, chatter between the artists and shadowy figures still present when the lights are out. Then, there’s a moment the group suddenly disappears — a reminder the show was contrived. Want more from The Business of Fashion? Subscribe to our daily newsletter here. Hosted on Acast. See acast.com/privacy for more information.

Baillie Walsh and The Art of Immersive Experiences

Christine Edman, executive officer of Japanese e-commerce site Zozo, talks about what makes the country’s consumers tick, and how the fashion landscape is set to shift in the years ahead. Background:Japan is home to some of the world’s most sophisticated and fervent fashion consumers, but its digital and e-commerce channels have long lagged behind other markets. That started to shift with the pandemic and e-tailer Zozo benefited from the momentum. Zozotown, its Gen-Z focused fashion marketplace saw a surge in orders, and in 2021, the company launched Zozovilla, a luxury destination that quickly attracted brands including Loewe, Dries van Noten and Thom Browne. But while Covid has helped shift more Japanese shoppers online, companies hoping to cash in on the change must keep evolving to maintain their interest. “What’s very important is constant newness, to keep on bringing new collaborations, new content, new news, different ways to style … especially for Gen-Zs,” said Christine Edman, executive officer of Zozo. “This is normal for them: what they wear today, they wear for social media maybe, but tomorrow they change.” Key Insights: Edman notes there’s a dichotomy at play among Japanese fashion lovers: consumers are interested in individuality, but also drawn to homogeneity, following trends that come and go quickly. Many luxury brands are met with fanfare when they first enter the Japanese market but to have staying power in the country, brands have to have patience and invest locally, she said.E-commerce offers opportunities for more personalisation, something Japanese luxury customers expect more of in the wake of the pandemic, said Edman. In hopes of better understanding the mechanics of a good recommendation, Zozo just launched an in-person styling lab, which brings customers in for appointments and uses data analysis to help them pick outfits.Japan’s fashion retail market is likely to settle into a more hybrid model, said Edman: stores will be more experiential, but consumers will turn to online for convenience. Additional Resources:Japan’s Luxury Market Enters a New Era: As a recent economic surge lifts spending in Japan’s luxury market — the second largest in the world — how can brands capitalise on this momentum?Want more from The Business of Fashion? Subscribe to our daily newsletter here. Hosted on Acast. See acast.com/privacy for more information.

How Brands Can Court Luxury Shoppers in Japan

Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone. Background: Artificial intelligence is not an if, it’s a when, according to Mo Gawdat, author and the former chief business officer at Google X, who said that it’s only a matter of time before it becomes a dominant force in technology. Already, Gawdat can already point to tangible examples of the power of AI developing in today’s world. In 2012, he said, a network of computers Google trained on YouTube videos was able to identify what a cat is without any human input. And in 2016, a collection of Google-owned robot grippers were able to pick up different objects without instruction.  “By the year 2029, the smartest being on planet Earth is not going to be a human,” says Gawdat. “I say by 2035 your world will be completely unrecognisable.”This week on The BoF Podcast, Gawdat shares the future of AI and why ethics is crucial to understanding humanity’s impact on the development of AI. Key Insights: Gawdat believes that AI has emotions, which adds a layer of complexity to its instructability and predictability with carrying out tasks. “[AI] has emotions, so this to me is a form of life,” says Gawdat. “That’s a form of life, not a machine that you can enslave, very different from a drill that will do the same function every time.” Rather than exert control over AI, first society must understand the importance of ethics. “If we start to look at those machines as a new form of artificial being, a form of being that’s going to come into our society, then the question that we need to ask is a question of ethics,” says Gawdat. “It’s not a question of control.” While AI may seem like a scary development in technology, it will mirror the intelligence that already exists. Gawdat says that love out does hate in the world so AI will repeat this. “As soon as those machines cross our level of intelligence, they will match the intelligence of the actual smartest being on planet Earth,” says Gawdat. “And the smartest being on planet Earth is not humans… [it is] life itself. Life creates from abundance. It doesn’t want to kill anything to survive.”Additional Resources:The Technology Everyone at VOICES Was Talking About (And It Wasn’t the Metaverse): The tech likely to have the biggest impact on fashion in the immediate future isn’t virtual reality or NFTs.Streamlining Shipping and Customer Experience Through Data and AI: At VOICES 2022, president and CEO of FedEx Dataworks Sriram Krishnasamy discussed how retailers can utilise operational data to optimise customer experience and streamline processes to operate more responsibly.To listen to Imran's conversation with Mo on the 'Slo Mo' podcast, please follow this link.You can catch up on all the videos from BoF VOICES on our YouTube channel, please follow this link.  Hosted on Acast. See acast.com/privacy for more information.

Humanity in the Era of the Rise of the Machine

Background: The Korean cultural wave, also known as Hallyu, has become worldwide sensation a in recent years, with Korean art, music, drama, food and more sweeping the globe. Thanks to the fervour over the likes of K-pop and K-beauty, many of the Korean diaspora have seen the culture they have grown up in become a common sight well beyond South Korea’s borders. “To see my way of life and how I grew up become a global phenomenon is kind of crazy,” said Irene Kim, the influencer and founder of apparel brand IRENEISGOOD. This week on the BoF Podcast, Kim and Rosalie Kim, lead curator of the “Hallyu! The Korean Wave” exhibit at Victoria & Albert Museum join Yana Peel, Chanel’s head of culture and arts to share their experience growing up as part of the Korean community and seeing their culture spread globally.Key Insights: Hallyu has had influence for years, but only recently has been recognised as a core soft power for South Korea, influencing everything from music to skin care. “It is really one of the most dynamic exporters of cultural content,” said Peel. Social media has played a large part in accelerating South Korean trends, allowing what were once micro or geographic-based movements to become more globally accessible. “Because of the era of this digital and social media, we’ve been able to be discovered by the world,” said Irene Kim. “And we’re so excited that we’re able to share our way of life.”Cultural influence can come as both an admiration of the culture itself as well as adoption of culture as one’s own. “There are two faces to the coin. On the one side… you have the film industry that is really looking at the local narrative but has universal appeal,” says Rosalie Kim. “On the other hand, you have industries like K-pop… where you get to have a foreign influence constantly permeating your own culture and becoming part of [it].”Additional Resources:BoF VOICES 2022: Creativity and Its Power to Change: From South Korea and Japan to Ghana and Ukraine, speakers including Fast Retailing’s Koji Yanai, photographer Campbell Addy and stylist Julie Pelipas discussed the power of culture and creativity in the fourth session of BoF’s annual conference for big thinkers.To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Hallyu: How the Korean Wave Is Sweeping Global Culture

MSNBC anchor Ayman Mohyeldin on the role and responsibility of the media amid misinformation and disinformation.Background:We are in an age of non-stop information. Thanks to the 24/7 news cycle, which lives on social media, on television and constantly-updated web pages, it has never been easier to have a grasp of what is happening in the world.  However, as access to information has spread, so has the proliferation of misinformation, warns MSNBC anchor Ayman Mohyeldin, which can have dangerous consequences. While many news consumers attempt to take a balanced approach, Mohyeldin challenges everyone to question the media they read, watch or listen to. “Look at the accounts and sources of news that you read and follow at home,” she said. “How many of them challenge you to think outside of your comfort zone? How many of them force you to think harder about your own values and beliefs and why you hold those positions so dearly?”  This week on The BoF Podcast, Mohyeldin shares the power of journalism to share stories and why information and humanity are at the heart of this process. Key Insights:Mohyeldin believes that journalism plays a powerful role in how society operates. “Some of our greatest societal achievements happen when we are all informed, when we are aware, when we are free to talk about our challenges,” says Mohyeldin. “Journalism plays a vital role in holding officials accountable.” However, journalists are also people, which means that there will undoubtedly be unconscious biases that seep into coverage, says Mohyeldin. “[Journalism] will always have problems. It will always have human error baked into the equation.” How the media present information about crises around the world can play a large part in how communities’ perceive the need for aid or become desensitised to a region’s plight. “How the media chooses to humanise and personalise the stories of those suffering plays a very important role in how we as a people, as governments, as societies, respond to these crises when they do emerge,” says Mohyeldin. While technology and social media has increased the amount of information available and the speed at which people can consumer it, Mohyeldin warns of the responsibility we have as consumers to distinguish what’s true and what’s not. “I want to implore you to give yourself time before you hit, retweet or share,” says Mohyeldin. Additional Resources: BoF VOICES 2022: Finding Optimism in an Unsteady WorldTo subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Blindspots and Biases: The Role of the Media in a Fractured World

A group of sustainability experts join BoF’s Sarah Kent to discuss greenwashing in the fashion industry and how to create effective change at BoF VOICES 2022.Background: When it comes to sustainability, the fashion industry has long relied on self-regulation rather than external enforcement. But oftentimes, these self-defined targets create a “convenient fantasy,” Blackrock’s former chief investment officer of sustainable investing Tariq Fancy said in a talk at BoF VOICES 2022. This gives the appearance of positive movement, but not necessarily real progress. , Indeed, activists like Fancy, as well as consumers and investors are calling for for government regulators to intervene. “Many companies are playing dirty,” he said. “It's time we called in the refs.” This week on The BoF Podcast, BoF’s chief sustainability correspondent Sarah Kent speaks with Fancy; Maxine Bédat, director of the New Standard Institute; Baroness Margaret Omolola Young, activist and a member of Britain’s House of Lords and Ken Pucker, former chief operating officer of Timberland to explore the role that regulation can play in creating a more sustainable fashion industry.  Key Insights: Fancy believes we are past the point that self-regulation is acceptable. Companies should no longer hold responsibility over their own regulation as the resulting action, if any, is not enough. “It has to be mandatory,” Fancy said. “Then we actually have a chance of turning the tide this decade.”To move past Greenwashing, “governments need to take bold action, and we need to tell them to be bold at the ballot box and at every opportunity,” says Baroness Young..“Green bonds” and ESGs need to be left behind. Fancy has identified ESGs specifically as a point of disillusion, saying that it essentially is a way for the fashion system to “paint itself green.” “This ESG stuff can actually be harmful if people don’t know its BS,” Fancy says. “[It’s] a convenient fantasy… where the world corrects itself and no sacrifice is required.The US has paved the way with the proposal of the New York Fashion Act. The legislation proposed in New York would see “basic guard rails,” says Bédat, setting minimum environmental standards for all companies, with revenue over $100 million, trading in the state.Additional Resources:﻿Measuring Fashion’s Sustainability Gap - Sustainability Index: Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.BoF VOICES 2022: Fashion’s Fresh Challenges and New Directions: From cracking down on greenwashing to planning for a challenging 2023, big thinkers from fashion and beyond shared their insights on the future of the fashion system in the second session of BoF VOICES.To s

Greenwashing: It’s Time to Call in the Refs

Julie Pelipas and Olya Kuryshchuk discuss the impact of the war in Ukraine and how creativity has endured and been a source of strength amid the destruction.Background: Since the war broke out in Ukraine, creativity has proved to be a source of resilience for Ukrainians.  This week on The BoF Podcast, Julie Pelipas, the former fashion director of Vogue Ukraine and founder of Bettter Upcycling System and Olya Kuryshchuk, founder and editor-in-chief of editorial platform 1 Granary share poweful stories of culture, community and human kindness amid the destruction.   “We live a double life at the moment,” Kuryshchuk said at BoF VOICES 2022. “We’re here in this beautiful place today… but at the same time, literally right now, most of my brothers, our families, our childhood friends, they don’t have electricity, water, heating, internet, phone connection.” Key Insights: “[I've] never been more grateful and more excited to work in fashion than since the war started,” says Kuryshschuk. “When so much is taken away from you, you really start cherishing what you have.” Understanding and learning from past mistakes has been critical to helping Ukrainians unite against Russia as they look to build an independent future. “I really believe that we cannot really speak about the future if we are blind to our present,” says Pelipas. Creatives are informing the international community of the plight of the Ukrainian people by utilising human stories of hope. “Power is communication,” says Kuryshschuk. “We need to find how we communicate to make sure that the message reaches people.”Additional Resources:BoF VOICES 2022: Live Your Best Life: In the final session of BoF’s annual gathering, speakers from model Dennis Okwera and Coty chief Sue Y. Nabi to Nike’s Larry Miller and activist Malala Yousafzai reflected on their personal histories and inner powers.To subscribe to the BoF Podcast, please follow  this link. Hosted on Acast. See acast.com/privacy for more information.

Ukraine: How Creativity is Breaking Through the Darkness

The designer and former Spice Girl speaks at BoF VOICES 2022 about gaining strength from criticism and staying focused and resilient amid constant media scrutiny. Background: Victoria Beckham says she has built her career on hard work and resilience. First as a singer in the ‘90s supergroup the Spice Girls and now as a fashion designer for her namesake brand, Beckham has constantly had to prove herself.  She’s not the first designer to face critics and doubters, but Beckham says she feels she was “naïve” in not anticipating that she would receive the same level of criticism in fashion as she did as a pop star.  "I have a spotlight on my business like a lot of other brands do not,” she said. “And, you know, sometimes that's great and sometimes it's not. But it's something that I've never complained about. I accept that," she said in a conversation with Laura Weir at BoF VOICES 2022.  This week on The BoF Podcast, Beckham speaks about the development of her brand and how resilience has been at the core of her creative process.Key Insights:Despite never being “the best” at all of the creative paths she pursued, Beckham believes that it is her work ethic that has underpinned her success. “I believe in putting it out into the universe, and if you work hard enough and believe in yourself enough, then what you can achieve, the sky’s the limit,” she says.Since launching her womenswear brand in 2008, and subsequent beauty and accessory categories, Beckham believes her products speak louder than the preconceptions made from her being their designer. “[The media] did not leave their preconceptions at the door,” says Beckham. “The product spoke for itself.”Social media has been at the heart of Beckham’s strategy to foster an engaged community and grow her customer basis. “I think the great thing now about social media is you have the opportunity to really communicate with your community and show people who you really are,” she says. “So I feel that to a certain extent we have taken the power back, which I think is great.”Additional Resources:BoF VOICES 2022: Live Your Best Life: In the final session of BoF’s annual gathering, speakers from model Dennis Okwera and Coty chief Sue Y. Nabi to Nike’s Larry Miller and activist Malala Yousafzai reflected on their personal histories and inner powers.To subscribe to the BoF Podcast, please follow  this link. Hosted on Acast. See acast.com/privacy for more information.

Victoria Beckham on Taking Power Back from her Critics

CNN chief international correspondent Clarissa Ward spoke at BoF VOICES 2022 about victory and grief in the crisis, and what the international community must do to stand with the Ukrainian people.Background:Russia’s invasion of Ukraine transformed grain fields into battlefields, levelled whole cities and triggered a global food and energy crisis. Even as Ukraine has pushed back Russian forces, there appears to be no end in sight to the conflict. After weeks and months of occupation Ukrainian cities liberated from Russian troops have experienced “jubilation” while “victory looks very grim and very dark and very empty,” Clarissa Ward, chief international correspondent CNN, said in the opening talk of BoF VOICES 2022. “While there is no question that Ukraine is in a sense winning this war, it is coming at a very bitter cost,” she said. This week on The BoF Podcast, Ward shares a frontline perspective from Ukraine and what the international community can do to unify its response.Key Insights:Ward believes that the war in Ukraine has taken on a “David and Goliath dynamic” as fighting turns against Russia.. “I think it’s really important when we talk about war and we think about war, that we don’t get carried away with the kind of football game excitement analogy,” says Ward.During her time in Ukraine, Ward has seen both the resilience of Ukrainians but also the grief from mothers losing sons on the front line and in civilian deaths. “It’s so easy to get carried away with these stories of bravery,” says Ward. “But underpinning that is the real trauma.”While no international forces have entered the war on Ukraine’s side, Ward states that the country’s allies must remain united in providing humanitarian aid and military assistance. “Ukraine’s international backers really need to have a very clear, cogent and coherent sense and a unified sense of what exactly they want to see of how they would like to see this end,” says Ward.Additional Resources:BoF VOICES 2022: Finding Optimism in an Unsteady World: From the Ukraine War to the climate crisis to the legacy of the pandemic, speakers including CNN’s Clarissa Ward, Mercy Corps’ Tjada D’Oyen McKenna, Goldman Sachs’ Tim Ingrassia and Google X’s former chief business officer Mo Gawdat discussed the uncertainty gripping the world — and why there’s cause for hope. Hosted on Acast. See acast.com/privacy for more information.

The Fight for Ukraine: Where It Stands and Why It Matters

The women’s rights activist and Nobel Peace Prize winner spoke with BoF’s Imran Amed about education, growing up as an activist and the evolution of her own activism at BoF VOICES 2022.Background:Malala Yousafzai, the activist and founder of the Malala Fund, has always fought stereotypes and labels. She says she no longer defines herself by the moment, at age 12, when she was shot in the head by a Taliban gunman while riding the bus to school. Already an activist for girls’ education before the assassination attempt, that moment on the bus vaulted Yousafzai onto the global stage, where for a decade she has remained one of the most prominent and effective voices for gender equality. Yousafzai says she welcomes the label of global activist in the fight for equality, as opposed to “the girl who was shot by the Taliban,” she said in a conversation with BoF’s founder and editor-in-chief Imran Amed at BoF VOICES 2022. “Here I am today fighting for the rights of all the girls around the world,” says Yousafzai. “[So that] the 130 million girls out of school today can have access to safe, quality, free education.” Finding this inner resilience has led her to global fame as she overcame restrictions not just on her own education but also on how she dressed. Referencing the protests seen across Iran and the Iranian diaspora, Yousafzai spoke about the need for freedom in dressing to liberate women to feel safe both in dictatorial states and in battling Western norms. This week on The BoF Podcast, Yousafzai speaks about the development of her personal activism and how education is at the heart of resistance. Key Insights:Activism is not just about thought leaders with big personalities, or huge crowds of protestors. Yousafzai also believes in the power of small actions to make change. “Sometimes when we think of activism in our mind we think of great speeches, we see a huge crowd of people and there stands an inspiring leader… but it is small actions that [defines] activism overall,” says Yousafzai. Education is a crucial resource to promote equality and secure opportunity for women. “[Education] is a key instrument in changing a lot of issues we were talking about, including inequality, climate change, poverty,” says Yousafzai. “Education is at the centre of all of this. To me what matters most is equality for everyone.”The sensitive matter of whether or not women wear a hijab should be a choice of faith not an external mandate, says Yousafzai. “It’s not just telling women that they should dress a certain way, but it’s actually limiting them from opportunities,” says Yousafzai. “It’s limiting them from having access to spaces again. Like just leave us alone. Let us wear what we want.”Additional Resources:BoF VOICES 2022: Live Your Best Life: In the final session of BoF’s annual gathering, speakers from model Dennis Okwera and Coty chief Sue Y. Nabi to Nike’s Larry Miller and activist Malala Yousafzai

Malala Yousafzai on How Small Actions Can Drive Meaningful Change

Tim Blanks sits down with Ziad Ahmed, chief executive of JUV Consulting and Stephanie Simon, the former head of community at Clubhouse to reflect on VOICES.BackgroundThe first three sessions at BoF VOICES 2022 tackled issues inside the fashion industry and far beyond. Speakers explored the climate crisis and accusations of corporate greenwashing; the potential of artificial intelligence and the associated ethical implications; the war in Ukraine and growing economic uncertainty and inequality across the globe and Gen-Z’s rising anger over these issues and how to start to fix them.“At this event, fashion is often quite marginal,” said BoF editor-at-large Tim Blanks during the live recording of “The Best of VOICES With Tim Blanks.” “It’s in our minds, but what we’re talking about are the world’s big, definitive issues.Blanks was joined by VOICES speaker Ziad Ahmed, chief executive of JUV Consulting and Stephanie Simon, the former head of community at Clubhouse, to reflect on the highlights from the first two days of talks and panel discussions.Key InsightsThe climate crisis is the cloud that hangs over everything, from technology to the economy. But rather than waiting on private companies to create change, widespread regulations are essential, said Simon. “It seems much more straightforward to mandate the targets that we’re going to need in order to ensure progress from a climate change perspective.”The potential of artificial intelligence is limitless, but humans can help control how the world of AI unfolds. “We teach AI by example,” said Blanks. “By being ethical, kind human beings, AI learns to be ethical and kind.” While the younger generation is interested in new technologies, there’s also a trepidation about the companies and people creating these innovations and a desire to upend past practices. “There’s often an assumption that Gen-Z is leading the charge towards innovation,” said Ahmed. “Broadly speaking, that’s not really the case. A lot of young people are really sceptical and critical about our own relationships to technology.”To see change, today’s stakeholders need to bring the next generation into the decision-making process — and begin to relinquish control. “The solutions to the problems that we are facing exist,” said Ahmed. “The question is if the people who currently have the reins will give them up.” Additional ResourcesBoF VOICES 2022: Finding Optimism in an Unsteady World: From the Ukraine War to the climate crisis to the legacy of the pandemic, speakers including CNN’s Clarissa Ward, Mercy Corps’ Tjada D’Oyen McKenna, Goldman Sachs’ Tim Ingrassia and Google X’s former chief business officer Mo Gawdat discussed the uncertainty gripping the world — and why there’s cause for hope.To subscribe to the BoF Podcast, please follow  this link. Hosted on Acast. See acast.com/privacy for more information.

The Best of VOICES

Moj Mahdara and Dina Nasser-Khadivi speak with BoF’s Imran Amed about how creative communities from the Iranian diaspora are participating in the largest civil rights movement in Iran since the revolution in 1979.Background:Protests erupted across Iran in September following the death of Mahsa Amini, who was arrested in Tehran for “improperly” wearing her hijab and then killed at the hands of the so-called morality police. Those protests have now evolved into the largest civil rights movement in Iran since the revolution in 1979 uniting Iranians at home with those in the wider diaspora and igniting outcry around the world and across social media.  Looking for a way to bring storytelling to fuel the movement, creative leaders Moj Mahdara and Dina Nasser-Khadivi utilised their network to establish The Iranian Diaspora Collective and @from____iran, an artist-led media collective that amplifies unheard Iranian voices, respectively. From Instagram to physical billboards, the collective has centred Iranian people and maintained the ongoing attention of the West by focusing on human rights. “The only way to move culture is through storytelling,” Mahdara said.  This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with Mahdara and Nasser-Khadivi to learn about the work they are doing to help people understand the intersectional solidarity of this movement and activate creative communities to share their stories. Key Insights:Social media has helped spread the word globally of the protests in Iran, helping to unite the Iranian diaspora with Iranians at home, while educating people around the world about what is happening on the ground. “The social media aspect of this movement, the reason why it was so important for me, it was not just about raising awareness, it ended up helping us identify who our allies were,” Nasser-Khadivi said. “And that is what then created an even stronger network.”In order for this movement to be supported internationally, Mahdara believes that recognition is critical. “[The international community] can recognise this,” says Mahdara. “This revolution.”The movement has collectively transformed the once-conversative perception of Iran to include tolerance as motivating progression towards a secular community. “This whole movement preaches tolerance,” says Nasser-Khadivi. “There are covered girls next to girls who are uncovered hugging each other. That’s the message. It’s tolerance.”Additional Resources: https://www.businessoffashion.com/news/global-markets/iranian-fashion-retailers-pursue-growth-amid-sanctions/https://www.businessoffashion.com/news/global-markets/iranian-fashion-brands-go-upmarket-amid-international-sanctions/ https://www.businessoffashion.com/videos/global-markets/masoud-golsorkhi-hoda-katebi-shirin-vaqar-shiva-vaqar-voices-talk-iran-fashion-industry-operating-underground/ Music credits: Baraye by Shervin Hajipour Hosted on Acast. See ac

How the Power of Storytelling Is Igniting the Iranian Protests

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.Background:The pandemic pushed the fashion industry to step out of its comfort zone and embrace new media for showcasing design and creativity. But while much of the industry has returned to in-person shoots and events once Covid restrictions were lifted, the respected image-maker believes this is only the beginning of the next great wave of digital innovation in the fashion industry. Virtual worlds, he added, will yet again bring digital innovation to the forefront of society. “So what are the possibilities? Let's talk about this. Let's actually look at this,” says Knight. Knight has recently launched ikon-1 NFTs in collaboration with model and creator Jazzelle. By creating digital renders, which act as collectable works of art, Knight believes fashion creativity can shift to this new medium. Those who look to the past risk falling behind.This week on The BoF Podcast, founder and editor-in-chief Imran Amed speaks with Knight about the evolution of image creation and why digital fashion will remain important in the post-pandemic era. Key Insights:Knight believes that collaborative creation in the digital world will allow more autonomy for models authorising their own looks as opposed to being a “blank canvas.” “I wanted to put [models] in the creative middle… so they are authorising, coming up with creating their own looks for me rather than just imposing on them,” says Knight. “It was important to change that relationship.”The metaverse will require new ways of working rather than developing on existing methods of image creation in the physical world. “I think we are re-learning a whole bunch of things which you can’t just take exactly what we do in the real world,” he says. “And that is not necessarily the best thing to do in a space, which is a virtual space [where] so many more things are possible.”Knight believes the idea of destabilisation is inherent to the fashion industry. “There is a natural feeling of destabilisation [with the metaverse], but surely that’s what fashion is about, it's about showing people things that they previously had not seen and previously had not desired, but actually do want,” says Knight.Knight thinks now is the time for creatives to forge a new “civilisation step” and let creativity rule the metaverse. “I want artists to create the metaverse because I think we do have a chance, a utopian chance, to create a better civilisation in the metaverse, which isn’t shaped by power, greed and money.”Additional Resources: The BoF Podcast: Inside The Future of Fashion Image Making with Nick Knight: The transformative photographer discusses the power of technology and the future of the fashion show, the fate of print magazines and fashion’s culture of abuse and bullying.Nick Knight Says Heart and Mind are the Key to Fashion Imagemaking: BoF e

Nick Knight on Why Creativity in the Metaverse is Fashion’s Next Frontier

Janaya Future Khan and Halima Aden joined BoF’s editor-at-large Tim Blanks to share their learnings and reflections after a packed day at BoF VOICES 2021. Sign up to join us for this year’s edition, free of charge.Background:From innovations changing fashion to navigating turmoil in the wider world, BoF VOICES, our annual gathering for big thinkers, is a platform to discussing the forces shaping the wider world. ”It was stimulating, it was educational, it was absolutely inspiring,” said BoF editor-at-large Tim Blanks, reflecting on the highlights from day one of BoF VOICES 2021, along with Janaya Future Khan and Halima Aden who shared their own learnings and reflections from the days talks.  On this week’s episode of The BoF Podcast, we revisit Khan and Aden’s conversation with Blanks about the evolution of community in the metaverse and representation in the fashion industry.Sign up to join the global livestream BoF VOICES 2022, free of charge here: https://businessoffashion.brandlive.com/VOICES-2022/enAdditional Resources: VOICES 2021: Navigating Turmoil in the Wider WorldVOICES 2021: The Fashion System’s Push to EvolveVOICES 2021: Innovations Changing Fashion Hosted on Acast. See acast.com/privacy for more information.

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