Cheryl Hayman on what marketers can bring to the boardroom
9/15/2021
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Cheryl Hayman on what marketers can bring to the boardroom

It might be surprising, but only 2.6% of board members have marketing experience, according to the Marketing Science Institute.  Why might that be the case? According to Cheryl Hayman, non-executive director, it is because the marketing function is o...

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