Please note: This is the final episode for season 1 of The Dobcast! We will be back in the next couple of months with season 2…We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we conclude season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over these last few episodes, we have collated those answers, providing an insightful summary of the way each guest approaches them.The third and final question she asks – and the one we will focus on in this episode – is what is the one skill or area you would encourage others to develop so they can be prepared to do their best online?Our Scout “motto” is be prepared to do your best online, and we aim to instil this in everything we do.It is the most anyone can ask of us, and we can ask of ourselves – Do Our Best.While you may find there are a couple of areas you may need to focus on, we really loved how my guests took this question on and distilled it into one single recommendation.We really loved listening back to these answers, and hope you will too.If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!We would also like to thank you for listening to and supporting The Dobcast. After this episode we are taking a break for a month or so, and will be back later this year with Season 2!Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh)
https://scoutdigitaltraining.com.au/

Season Final - The skill or area you recommend to be prepared to do your best online

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over these episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.The second question she asks – and the one we will focus on in this episode – is what are you learning at the moment?With the rate of change of technology and marketing, we are constantly learning.We were interested to discover what skills or techniques my guests are learning! And they span both personal and business.If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome syste

What are you learning at the moment?

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over the next few episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.The first question she asks – and the one we will focus on in this episode – is who or what inspires and motivates you?As someone who occasionally struggles with motivation, Erica is intrigued by who or what keeps others motivated.(And she is motivated by conversations with others about their businesses and digital marketing, hence this podcast!)You will notice some similarities between some of the answers provided, and a lot of variety as well.We love the way the same question can incite so many answers.If your motivation doesn’t immediately spring to mind, we encourage you to take some time to consider it. And if you are really struggling – take some inspiration from these guests!If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do! Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon)
https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your b

Who or what inspires and motivates you?

My guest has been working with the internet for almost 30 years, and in this episode shares how he progressed from being introduced to the internet as a 10-year-old in Toronto, to now finding himself as Creative and Event Director for SouthStart.Craig Swann has run his own digital agency, invented Looplabs, a free, cloud-based music studio, has worked with Macromedia, Adobe and more. These experiences saw him travelling the world and now find him in Adelaide, which he is proud to call home.I personally find it incredibly interesting to hear this outsider's perspective on my home state, through the lens of his global experience.In this episode we discuss:the opportunities and challenges for Adelaide and South Australia
the mindset issues that affect many businesses and entrepreneurs
the importance of really taking the time to understand your target audience
the psychology of marketing
and more.
Craig also shares some simple and incredibly effective tips for understanding your audience and generating content ideas, along with his top tip to help you be prepared to do your best online.Get in touch with and follow our guest…Connect with Craig professionally on LinkedIn: https://www.linkedin.com/in/craig-swann/ (https://www.linkedin.com/in/craig-swann/)Here are some resources we mention during the episode…https://southstart.co/ (SouthStart)https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time with Tina May)Customer Journey diagram (https://scoutdigitaltraining.com.au/wp-content/uploads/2018/11/Scout-Customer-Journey-2018.pdf (download))https://2017bestnine.com/ (Instagram Best Nine)Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.au (https://scoutdigitaltraining.com.au)https://scoutdigitaltraining.com.au (https://facebook.com/ScoutSocial/)https://scoutdigitaltraining.com.au (https://instagram.com/ScoutSocial/)https://scoutdigitaltraining.com.au (https://twitter.com/ScoutSocial/)https://linkedin.com/Scout-Digital-Training/ (https://linkedin.com/Scout-Digital-Training/)https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g (https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g)

Technology, innovation and Adelaide with Craig Swann

So often we focus on our weaknesses, the areas we struggle with, or need to improve. But what if we instead focused on and worked to our strengths?Interest and appreciation of a strengths-based approach to work and life are growing due to proven benefits in mood, productivity, results and more.This episode's guest is Jane Wundersitz from WunderTraining.Jane is a trainer and speaker with a focus on knowing and working to your strengths, alongside positive psychology, well-being and more.In this episode we discuss:the benefits of identifying and working to your strengths, both as an individual and a team
how collective strengths can impact workplace culture
how strengths can make you feel energised or disengaged
potential brand and marketing implications of knowing your organisation's strengths
the impact of strengths on resilience
and more.
Jane also shares with us what she is learning at the moment, and her top recommendation to help you be prepared to do your best online.Get in touch with and follow our guest…Check out WunderTraining's website: http://www.wundertraining.com.au/ (http://www.wundertraining.com.au/)Connect with Jane professionally on LinkedIn: https://www.linkedin.com/in/jane-wundersitz-b3530513/ (https://www.linkedin.com/in/jane-wundersitz-b3530513/)Connect with Jane socially on Instagram: https://www.instagram.com/janewundersitz/ (https://www.instagram.com/janewundersitz/)Follow Jane on Twitter: https://twitter.com/Wundertraining (https://twitter.com/Wundertraining)Here are some resources we mention during the episode…Take your free VIA Strengths Assessment: https://www.viacharacter.org/survey/pro/wundertraining/Account/Register (https://www.viacharacter.org/survey/pro/wundertraining/Account/Register)Explore Jane's go-to Coursera online training options: https://www.coursera.org (https://www.coursera.org)https://www.goodreads.com/book/show/644037.Body_and_Soul (Body and Soul: Profits with Principles -- The Amazing Success Story of Anita Roddick & The Body Shop)https://www.amazon.com/Business-Unusual-Triumph-Anita-Roddick/dp/0722539878 (Business as Unusual: The Triumph of Anita Roddick)Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.au (https://scoutdigitaltraining.com.au)https://facebook.com/ScoutSocial/ (https://facebook.com/ScoutSocial/)https://instagram.com/ScoutSocial/ (https://instagram.com/ScoutSocial/)https://twitter.com/ScoutSocial/ (https://twitter.com/ScoutSocial/)https://linkedin.com/Scout-Digital-Training/ (https://linkedin.com/Scout-Digital-Training/)https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g (https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g)

Do your best by working to your strengths with Jane Wundersitz

We are doing something a little different this episode, and including the audio from a recent webinar where digital marketer and good friend of the show Jen Evison and I discussed the topic of Facebook Ads versus Google Ads.This is an area we are asked about a lot, with people wanting to know which to use and which one is better.Spoiler alert: they have some similarities but are also very different, and in this episode we discuss:What Facebook Ads are
What Google Ads are
Which you should use, when, for what purpose
And regardless of which you use, some key considerations for each.
This original discussion was presented with accompanying slides, so if you are a visual person, do check out the webinar video recording (link below).Get in touch with and follow our guest…Check out Jen's website: https://jenniferevison.comConnect with Jen professionally on LinkedIn: https://www.linkedin.com/in/jenevison/Connect with Jen socially on Instagram: https://www.instagram.com/jenniferevison.co/Here are some resources we mention during the episode…View recordings of our popular past webinars on our page: https://scoutdigitaltraining.com.au/webinars/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Facebook Ads vs Google Ads with Jen Evison

Apologies to anyone who may have received a standby version of this episode. If you still have a short piece of audio that ISN'T Paul Gordon, please re-download this episode.---Today’s guest has built a strong personal brand around his special skill for navigating the digital and social media landscape from a legal perspective.Lawyer Paul Gordon is frequently contacted about and tagged in questions such as “Can I post this…?” “What should I do about…?” “Is it okay to…?” and more.So in this episode we discuss the three questions Paul is most commonly asked regarding the legal aspects of online marketing and activity, and the one topic he wishes people would ask about more…This episode explores:Copyright law, including the difference between the US’s Fair Use and Australia’s Fair Dealing laws
Reposting content
Who must take responsibility for what’s posted on and about an online account
What constitutes online defamation
Privacy
and more.Paul also shares with us what he is learning at the moment, and his one tip to help you be prepared to do your best online.Disclaimer: Please note, while Paul Gordon is a lawyer, this is not legal advice. He is considering anyone’s specific individual circumstances, and if you do have any issues, please contact a lawyer and get independent, individual advice about your specific situation.Get in touch with and follow our guest…https://www.linkedin.com/in/plgordon/https://twitter.com/paulgordonhttp://wallmans.com.au/Here are some resources we mention during the episode…Australian Copyright Council: https://www.copyright.org.au/Creative Commons: https://creativecommons.org/Office of the Australian Information Commissioner: https://www.oaic.gov.au/Copyright Myths: https://www.copyright.com.au/about-copyright/copyright-myths/Facebook Live: WTF is GDPR!? (And what does it mean for your small business): https://scoutdigitaltraining.com.au/digital-marketing/wtf-is-gdpr/Facebook Groups including:Australian Community Managers: https://www.facebook.com/groups/australiancommunitymanagers/Social Media Club: https://www.facebook.com/SocialMediaClub/Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Be prepared with the online lawyer Paul Gordon

We live in a visual world, with more photos, images and videos than ever before available at our fingertips.But how do you plan / create / source / use the best images to represent yourself or your brand!?My conversation with photographer and social media consultant Kate Potter will show you how…In this episode we discuss:The different options for creating your visual content; from professional, to DIY to using stock photos
The benefits of building a visual content library
The importance of a mood board
Tips for preparing for a photoshoot – both behind and in front of the camera
Editing tips and apps
and more.
Kate also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…Get in touch with and follow our guest…https://katejeanpotter.comhttps://instagram.com/kate42https://www.linkedin.com/in/katepotter/https://twitter.com/katepotterHere are some resources we mention during the episode…Recommended stock image websites:Pexels - https://www.pexels.com/
Pixabay - https://pixabay.com/
Unsplash - https://unsplash.com/
Australian Copyright Council - https://www.copyright.org.au/Creative Commons - https://creativecommons.org/Three ways to optimise your website with images - https://scoutdigitaltraining.com.au/search-engine-optimisation-seo/three-ways-to-optimise-your-website-with-images/Our favourite Instagram apps - https://scoutdigitaltraining.com.au/social-media/instagram-apps-android-ios/ A Color Story - https://acolorstory.com/
VSCO - https://vsco.co/
Instagram’s Lux tool (need to scroll down a bit) - https://help.instagram.com/427910070604293
Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Be prepared with your visual content with Kate Potter

Influencer marketing is a bit of a buzz word at the moment, but many brands and marketers are unsure how to incorporate it into their marketing, or even where to start!So in this episode, Erica is chatting with Natalie Giddings, Managing Director of influencer marketing specialists, The Remarkables Group.Natalie and Erica discuss:The benefits of working with influencers
The different ways brands can work with influencers
Managing expectations of influencer marketing
Tips for working with influencers directly
and more.
Always ahead of the curve, Natalie was also the first social media strategist in Australia’s first dedicated social media business, Thinktank Social.In addition, Natalie shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…Get in touch with and follow our guest...https://www.linkedin.com/in/nataliegiddings/https://www.instagram.com/theremarksgroup/https://twitter.com/nataliegiddingshttps://www.facebook.com/TheRemarkablesGroup/https://www.theremarkablesgroup.com.au/Here are some resources we mention during the episode...Remarkable Pets Podcast: http://www.remarkablepets.com.au/remarkables-pets-podcast/Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Do your best with influencer marketing with Natalie Giddings

Belinda Weaver – from Copywrite Matters – is a successful copywriter, who now also trains other copywriters, on how to improve their writing skills, and their businesses.She is also incredibly organised.So rather than chat about copywriting, in this episode we will be discussing an important aspect of managing business and marketing effectively – systems and processes!Trust us, this will be fun.Belinda offers some valuable reasons why we should have good systems and processes.She provides assistance in identifying where and how to incorporate systems and processes.Along with sharing a few of her own tried and true techniques.Belinda also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…Get in touch with and follow our guest...https://www.linkedin.com/in/belindaweaver/https://www.instagram.com/copywritematters/https://twitter.com/copywritemattrshttps://www.facebook.com/copywritemattershttps://www.youtube.com/user/CopywriteMattersTVhttps://copywritematters.com/Here are some of the resources we mention during the episode...Loom: Free video and screen recording software: https://www.loom.com/Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Be prepared with awesome systems and processes with Belinda Weaver

In this episode Erica is speaking with a woman who’s name is synonymous with digital marketing in Adelaide, Rubina Carlson.These days Rubina is Digital Marketing Executive at Sea Link Group, and in today’s conversation they are taking a walk down memory lane, discussing how she first got started in digital and social media marketing, what it was like working as a freelancer, before moving in agency land, and now working client side.Rubina shares her experiences, and the pros and cons of each phase of her career to date, along with valuable advice and tips for people wanting to start working in digital and social media marketing.Rubina also tells us what she’s learning at the moment, and her one tip for business owners and marketers to help them be prepared to do their best online…Get in touch with and follow our guest…https://www.linkedin.com/in/rubinacarlson/https://twitter.com/RubinaCarlsonhttps://www.sealink.com.au/Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Be prepared for a career in digital marketing with Rubina Carlson

In this episode, Erica is Google geeking it up with fellow Google Ads lover, Melinda Samson, founder of Melbourne-based Google Ads agency Click-Winning Content.Melinda and Erica discuss the what's and why's of Google Ads, before dissecting the two main ways marketers and business owners can use Google Ads: DIY or hiring an agency.They share some resources and advice for those wanting to learn how to do it themselves, along with some important considerations and questions for anyone looking to hire an agency.And regardless of which approach you take, they then share some important considerations for your successful Google Ads campaign.Melinda also tells us what she’s learning at the moment, and her one tip for business owners and marketers to help them be prepared to do their best online…Get in touch with and follow our guest…https://www.linkedin.com/in/melindasamson/https://twitter.com/ClickTipshttps://clickwinningcontent.com.au/https://www.facebook.com/ClickWinningContentHere are some resources we mention during the episode…Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage-au/Academy for Ads: https://landing.google.com/academyforads/Google third party policy: https://support.google.com/adspolicy/answer/6086450Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Do your best with Google Ads with Melinda Samson

An important aspect of successful digital marketing is having a strong online presence, for your yourself, for your brand, or both!Today’s guest has not only developed a strong personal brand, but also online brands for her three businesses.Kate Toon – aka the Beyonce of SEO and copywriting – really needs little introduction in marketing circles.She is a copywriter, search engine optimiser, trainer, author, podcaster, speaker, conference organiser and more.While Kate could share oodles of valuable information with us on any of these topics, in this episode we discuss:how she has developed her online brand
the tipping points that have “uplevelled” her brand
the mistakes
the challenges and more…
Kate also shares what she is learning at the moment, and her one tip to help you be prepared to do your best online…Get in touch with and follow our guest…https://www.facebook.com/kateToon/https://www.linkedin.com/in/katetoon/https://twitter.com/KateToonhttps://www.instagram.com/kateToon/https://www.pinterest.ph/katetoon/https://www.youtube.com/user/katetoonListen to Kate's podcasts:The Hot Copy: https://www.hotcopypodcast.com/The Confessions of a Misfit Entrepreneur: https://www.katetoon.com/confessions-misfit-entrepreneur-podcast/Visit Kate's websites:The Recipe for SEO Success: https://therecipeforseosuccess.com/Kate Toon Copywriter: https://www.katetooncopywriter.com.au/The Clever Copywriting School: http://www.copywritingschool.com.au/VoulezVolouz (French lessons): http://www.voulezvouloz.com/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Do your best to build an online brand with Kate Toon

Ben is passionate about digital and training, so he is a perfect fit for The Dobcast!With a background working in non-profit and community organisations, Ben has hands on experience working with a range of people, assisting them to develop the skills required to actually “be online”.We can easily get stuck in the mindset that “EVERYONE is online”, but that’s not necessarily the case.In this episode I chat with Ben about:What digital accessibility and inclusivity actually mean
The dangers of relying solely on digital data
Practical things marketers and business owners can do to make their online presence as inclusive as possible.
And more...
Ben also shares with us what he is learning at the moment, and the one skill he recommends people develop to be prepared to do their best online…Get in touch with and follow our guest…https://www.linkedin.com/in/hellobenteoh/https://twitter.com/hellobenteohhttps://www.instagram.com/hellobenteoh/https://www.marion.sa.gov.au/venues-and-facilities/librariesHere are some resources we mention during the episode…Australian Digital Inclusion Index: https://digitalinclusionindex.org.auWeb Content Accessibility Guidelines (WCAG): https://www.w3.org/WAI/standards-guidelines/wcag/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Do your best to be digitally inclusive with Ben Teoh

Brook McCarthy is a digital marketer, trainer and business coach, specialising in the health and creative sectors.Erica first came across Brook through a couple of industry Facebook Groups they were both members of, and was immediately attracted to her approach to both business and marketing, which is practical, but also very human, acknowledging the unique situation and emotions we each experience.While Brook could discuss a myriad of digital marketing related topics, in this episode Erica and Brook discuss a topic prevalent to many small business owners, and marketers – particularly those who work on their own or in small teams – mental health.In this episode we discuss:Some of the main causes of work-related stress, particularly for marketers and small business owners
How to proactively care for your own mental health
Recognising the signs and symptoms of work-related stress
And what you can do to help recover from severe stress and burnout
Brook also shares with us what she is learning at the moment, and the one thing she recommends people do to be prepared to do their best online…Please note: neither Brook nor Erica are qualified health professionals, and instead are sharing advice from their own personal experiences.Get in touch with and follow our guest…https://brookmccarthy.comhttps://www.hustleandheart.com.auhttps://www.facebook.com/brook.mccarthy/https://www.linkedin.com/in/brookmccarthy/https://www.instagram.com/brookmccarthy/https://twitter.com/brook_mccarthyhttps://www.pinterest.com.au/brookmccarthy/Here are some resources we mention during the episode…Self-care for the self-employed: don’t buy the bath salts: https://www.hustleandheart.com.au/business-self-care/Making joy a KPI: https://www.hustleandheart.com.au/business-mojo/The year I lost my business mojo: https://www.hustleandheart.com.au/making-joy-a-kpi/Sarah de Graaff - The Mind and Movement Centre : http://www.themindandmovementcentre.comDr Sarah McKay - Your Brain Health (neuroscience) : http://yourbrainhealth.com.auKelly McGonigal - author of The Upside of Stress : http://kellymcgonigal.comAbout the pomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueApps Brook uses and recommends:Boomerang for Gmail: https://www.boomeranggmail.com/SelfControl to block distracting websites for a period of time: http://selfcontrolapp.com/StayFocusd (Chrome extension): https://chrome.google.com/webstore/detail/stayfocusd/laankejkbhbdhmipfmgcngdelahlfoji?hl=enForest app for iPhone: https://itunes.apple.com/au/app/forest-stay-focused/id866450515?mt=8Forest app for Android: https://play.google.com/store/apps/details?id=cc.forestapp&hl=enLearn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Be prepared to avoid burnout with Brook McCarthy

In this episode, Erica is chatting again with digital marketer, and good friend of the show, Jen Evison!They discuss the main reasons some organisations struggle with or even fail at their social media marketing…It’s not all negative though! Erica and Jen highlight these pitfalls, so you can avoid them and succeed with your social in 2019!In this episode we discuss:Why a strategy is essential
How to manage social media resourcing
Keeping bright shiny syndrome in check
The importance of reporting
and more.
You’ll also hear Jen’s Dad’s social media tips, my analogy between time management and handbag size, and Jen will also share what she’s focusing on this year…Get in touch with and follow our guest…Check out Jen's website: https://jenniferevison.comConnect with Jen professionally on LinkedIn: https://www.linkedin.com/in/jenevison/Connect with Jen socially on Instagram: https://www.instagram.com/jenniferevison.co/Follow Jen on Twitter: https://twitter.com/JenEvisonHere are some resources we mention during the episode…If you haven't listened to it already, check out https://scoutdigitaltraining.com.au/social-media/social-media-strategy/ (Episode 4 of The Dobcast, where we run through our strategy framework). It includes some useful strategy downloads.Helpful social media marketing groups:Social Media Club Adelaide: https://www.facebook.com/groups/418534198239638/Australian Community Managers: https://www.facebook.com/groups/australiancommunitymanagers/Dashboard reporting tools:Dasheroo: https://www.dasheroo.com/Cyfe: https://www.cyfe.com/HootSuite Analytics: https://hootsuite.com/products/social-media-analyticsKlipfolio: https://www.klipfolio.com/Grow: https://www.grow.com/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Why organisations fail at social media (and how not to!) with Jen Evison

In this episode Erica speaks with Kristy Schirmer, about how she evolved from having a Bachelor of Health Sciences and a Master of Public Health to working as a successful social media consultant and trainer.After more than 15 years experience working in health promotion and public health in South Australia and London, Kristy founded Zockmelon, a social media consulting business to help public health organisations use social media effectively.She has also developed and runs online training through the Health Promotion Social Media School.In 2014 Kristy was awarded the Public Health Association of Australia and Australian Health Promotion Association (SA Branches) South Australian Primary Health Care Practitioner, and In 2018 was recognised as one of ‘40 Under 40′ business leaders in South Australia by Deloitte and the Adelaide InDaily.In this episode we discuss:• Transitioning careers in the age of digital marketing• How health promotion and social media go hand-in-hand• What it’s like working in a niche industry area• The challenges organisations face implementing social media• When online negativity is a good thingand more.Kristy also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…Get in touch with and follow our guest…http://zockmelon.com.auHealth Promotion Social Media School: https://zockmelon.thinkific.com/courses/hpsocialmediaschoolFacebook: https://www.facebook.com/Zockmelon/Instagram: https://www.instagram.com/zockmelon/Twitter: https://twitter.com/zockmelonLinkedIn: https://www.linkedin.com/in/kristyschirmer/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Art and science of social media with Kristy Schirmer

In what we expect to be the first of many appearances, digital marketer Jen Evison joined Erica to discuss one of their favourite topics: strategy!We share our top tips for creating a successful digital marketing strategy, following the framework we use (https://scoutdigitaltraining.com.au/the-dobcast-podcast/do-your-best-social-media-strategy/ (available to download on our website)).In this episode we discuss:• What is a strategy? (00:05:50)• Identifying aims and objectives (00:09:47)• Knowing your target audience (00:13:39)• Customer journey (00:21:15)• The importance of brand personality (and what it means) (00:24:00)• Being realistic about your available resources (time, people, money) (00:32:00)• Content strategy (00:35:00)• Channel strategy (00:42:00)• Campaign strategy (including social media advertising) (00:49:25)• Measurement strategy (00:52:43)• Implementing a strategy (00:54:49)and more.Jen also shares what she's learning at the moment, and her one piece of advice that will help you be prepared to do your best online…Get in touch with and follow our guest…Check out Jen's website: https://jenniferevison.comConnect with Jen professionally on LinkedIn: https://www.linkedin.com/in/jenevison/Connect with Jen socially on Instagram: https://www.instagram.com/jenniferevison.co/Here are some resources we mention during the episode…Strategy diagram (https://scoutdigitaltraining.com.au/the-dobcast-podcast/do-your-best-social-media-strategy/ (visit the blog))Customer journey diagram (https://scoutdigitaltraining.com.au/the-dobcast-podcast/do-your-best-social-media-strategy/ (visit the blog))The Conversation Prism: https://conversationprism.comWendy’s on Twitter: https://twitter.com/WendysQueensland Police Service Facebook Page: https://www.facebook.com/QueenslandPolice/NSW Police Force Facebook Page: https://www.facebook.com/nswpoliceforce/Hey Tiger on Instagram: https://www.instagram.com/heytigerco/F45 memes on Instagram: https://www.instagram.com/f45_training_memes/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Be prepared with an awesome strategy with Jen Evison

During a recent trip to Bali, I had the pleasure of catching up with and speaking with Tina May, co-founder of The Institute of Code.Tina shared her journey from starting a strategic marketing degree in Melbourne, to now running coding and social media boot camps in Bali.Like most journeys, it wasn’t always smooth sailing, and Tina shares the “behind the scenes” of the entrepreneurs’ lifestyle. In this episode we discuss:• The benefits of learning to code• Problems with traditional education styles• How to create the best learning environment• The digital nomad lifestyleand more.Tina also shares her one piece of advice that will help you be prepared to do your best online…Get in touch with and follow our guest…https://www.instagram.com/hellotinamay/https://www.instituteofcode.comhttps://facebook.com/instituteofcode/https://www.instagram.com/instituteofcode/https://twitter.com/instituteofcode/Here are some resources we mention during the episode…Khan Academy https://www.khanacademy.org/Website in a Weekend (online course): https://www.instituteofcode.com/courses/web-dev-101/Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Changing lives one line of code at a time with Tina May

In this first official episode of The Dobcast, I have the nerve-wracking pleasure of speaking with Amelia Veale.Amelia Veale is Director of Narrative Marketing, a marketing agency who uses the power of storytelling to transform business.She is also host of the Be the Drop podcast, a predominantly interview-style weekly podcast that explores how use the art of storytelling to supercharge business, by providing business and brand storytelling inspiration!Amelia has a host of podcasting experience, and in the nature of learning, it seemed only suitable to kick off this podcast by seeking her experience and advice in this field.In this episode we discuss:• The benefits of podcasting• Why businesses need to be thinking about having an audio strategy• How businesses can get started in podcasting• The importance of podcast distribution• Trends within the podcasting industryand moreAmelia shares a wealth of information about the industry, and many tips that will help you be prepared to do your best online…Get in touch with and follow our guest, Amelia Veale…amelia@narrativemarketing.com.auhttps://narrativemarketing.com.auhttps://www.facebook.com/narrativemarketinghttps://www.instagram.com/be_the_drophttps://twitter.com/be_the_drophttps://www.linkedin.com/company/narrative-marketing---be-the-drophttps://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA/http://narrativemarketing.com.au/be-the-drop-podcast/Here are some resources we mention during the episode…Social Media Marketing World: https://www.socialmediaexaminer.com/smmworld/John Lee Dumas:• Entrepreneurs on Fire: https://www.eofire.com• Entrepreneurs on Fire – Podcast resources: https://www.eofire.com/resources/• Podcasters Paradise group: https://podcastersparadise.comABC’s Oz Pod: https://www.abc.net.au/events/ozpod/Recent Australian podcasting data: https://radio.press.abc.net.au/abc-survey-reveals-surge-in-podcast-listening-as-women-turn-towards-true-crime-talesAustralian Podcast Awards: https://australianpodcastawards.comAdelaide Podcast Festival:• Website: https://www.auscastnetwork.com/adlpodfest• Facebook: https://www.facebook.com/theadelaidepodcastfestival/We Are Podcast: https://www.facebook.com/groups/wearepodcast/Learn more about Erica Stacey and Scout Digital Training…https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

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