Whether I’m out with my daughters, watching TV, at a concert with Drew, or scrolling through Instagram, I always have my eyes and ears open to glean insights from the marketing tactics used by the brands we all experience every single day. 
 Though it can get a liiiiittle intense when I just can’t seem to shut my marketing brain off – my poor husband! – you’re about to benefit from this little quirk of mine. Today, I’ve rounded up 5 unique marketing tactics I’ve seen recently that left me wondering, “Why is NO ONE else doing this?!"
 In this episode, we'll unravel the genius behind marketing campaigns that have set new industry standards, from Taylor Swift's ingenious fan engagement strategies to Top Chef's blend of culinary expertise and branding magic.
 Get ready to be inspired and leave this episode armed with fresh ideas you can apply to your own business, because these are NOT your mama’s marketing tactics! So, if you're ready to explore the uncharted territory of marketing brilliance, grab a pen and paper or your favorite note-taking app and let’s dive in. 
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708: Why Is NO ONE Doing These 5 Marketing Tactics?!

Today I’m welcoming Braden, Lindsay, Lucy, and Rosemary onto the podcast because before enrolling in Digital Course Academy, they were just like Y-O-U. Enroll into the Digital Course Academy today and take advantage of my $1,997 bonus FREE when you join. 
 It’s time to leverage the power of a digital course to finally unlock your income, your time, and new opportunities for impact and adventure!
 Let's hear from entrepreneurs who did just that! Today's guests are business owners who heard me and countless others share about our success with the online course world and thought, “Good for them, but it probably doesn’t work for me because…” you name it: 
 I don’t have time… I’m not an expert… No one will listen to me…
 And a million other lies that told them that creating courses is for “other” people. 
 But instead of giving in to their imposter syndrome, they listened to the smaller voice in their heads that said, “but what if it DOES work for me?”
 …And you know what?
 These incredible business owners took a bet on themselves and enrolled in Digital Course Academy at various life and business stages and they walked away with WAY more than they could have ever imagined from an online course. 
 In today’s episode of Goal Digger, you’ll hear their before, during, and after stories of Digital Course Academy, the reservations they had and why those were kicked to the curb, their biggest pieces of advice for those considering joining, and more.
 Click play to hear their testimonies and find out if DCA really IS worth the hype!!
 Join the Digital Course Academy before the doors close on Thursday, September 28, 2023! 
  
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707: Is Digital Course Academy Really Worth It? Tune In To Find Out!

When my massage therapist and intuitive healer, Thea, said ONE sentence to me, my jaw almost hit the floor.
 She was in the middle of my massage, and said a profound, powerful statement… Click PLAY to hear what it is!
 Thea’s sentence has now become my mantra as I work through these next years of my life and business, and I can’t wait to share it with you. Listen now to get inspired!
  
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706: One Sentence That Changed My Biz… And My Life

Why haven’t YOU created a digital course yet?! 
 Amy Porterfield and I have both made millions selling online courses, we’ve impacted tens of thousands of lives, and we’ve talked about the lifestyle, the freedom, and the effect teaching online has made not just on our lives but on our students lives too. 
 So, really… Why haven’t YOU done it too?
 If you’re listening to this show, you’ve probably heard all of the reasons why you SHOULD create a course, but there’s still something stopping you from taking this step in your business, like what people will think of you, your fears around figuring out the tech, and more.
 Listen: Amy and I KNOW you’re thinking these thoughts. In our conversation today, we want to talk through each of these reasons why you HAVEN’T created a digital course yet, and shift our perspective so that you can start to see what’s possible for you. 
 Whether you're a seasoned entrepreneur looking to expand your offerings or someone just starting their entrepreneurial journey, this episode will help you transform your mindset around creating a digital course that quite literally could change your life and your business. 
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 DOWNLOAD THE LEAGUE: THE DATING APP DESIGNED FOR GOAL-ORIENTED SINGLES ON THE APPLE OR GOOGLE PLAY STORE
  

705: Exposing All the Reasons Why You Haven't Created a Digital Course (YET!)

If I hear one more business owner throw in the towel after they’ve made a mistake or one of their launches failed… *facepalm!*
 Trust me, we’ve all been there – we get excited about doing something new and then that something doesn’t pan out exactly how we thought it would and we’re ready to quit. 
 Buuuuuut *steps on soap box*... it is SO important to experiment more in our businesses and commit to consistency!
 That’s why in today’s episode of Goal Digger, I’m sharing some of the experiments I’ve done in my own business – ones that worked, ones that didn’t pan out, and talk about the power of experimentation in entrepreneurship.
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 COAT AND PROTECT YOUR THROAT: https://www.amazon.com/ricola

704: The Critical Reason Why You Need to Experiment More In Your Biz

This ONE system helps you learn more about your decision-making skills, your strongest sense, your gifts and more?! It sounds too good to be true, but I’ve seen for myself that it isn’t. 
 Human Design is NOT your mama’s personality quiz… In fact, it’s not a quiz at all!
 Basically, this ancient system uses your exact time, date, and place of birth to help you understand more about your personality, emotions, and energy centers, and my guest on Goal Digger today is the QUEEN of helping people use it to get less resistance and more ease in their lives (and businesses)!
 In our conversation, Jenna Zoë teaches us how we can use Human Design to understand more about ourselves so that we can spend our energy emphasizing our unique gifts and talents. 🙌🏼
 It is seriously one of the coolest topics I’ve learned about this year, and I can’t wait to share it with you! Click play NOW, take the FREE quiz at https://www.myhumandesign.com/get-your-chart/, and then head to @goaldiggerpodcast on Instagram tell me what your type is… I’m a Manifesting Generator! 
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703: How to Get Less Resistance and More Ease in Your Life and Biz

Are you considering creating an online course?
 For your business, adding a course to your offerings promises flexibility, affordability, and the opportunity for your students to learn at their own pace. Plus, you create it once and can launch it over and over again, which means you’ll get back more time (the ultimate currency)! 
 In today’s episode, I’m sharing the hidden realities and the surprising benefits that often go unspoken in the online course world to help you decide if this is a journey you want to embark on.  
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 DOWNLOAD THE LEAGUE: THE DATING APP DESIGNED FOR GOAL-ORIENTED SINGLES ON THE APPLE OR GOOGLE PLAY STORE
  

702: What No One Tells You About Online Courses

What’s the difference between those who are defeated by struggle and those who are sharpened by it? Between those who are broken by pain and those who are made wiser by it? Resilience.
 Bianca Olthoff is the Co-Lead Pastor of The Father’s House Orange County and was named one of Christians top 30 leaders under 30 by Relevant Magazine. She’s convinced that true power is getting back up, and that success isn’t only for the smart, talented, or well-connected.
 Her brand new book, Grit Don’t Quit is out NOW and today she’s going to share some of the leading principles in the book including how to cultivate perseverance in all that we do, how to train the brain to become more resilient, as well as how to increase emotional, mental, and spiritual strength.
 Listen closely for the five questions to answer if you’re thinking about quitting – because let’s be honest, sometimes quitting IS the right thing. This isn’t an episode filled with toxic positivity, it’s an honest look at what grit, resilience, and discernment can bring into your life as you navigate when to push and when to throw in the towel. 
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701: Real Talk: Is It Time to Quit Or Should You Push Through?

If the fear of not having a consistent paycheck has held you back or made you nervous to make the leap into entrepreneurship, you're not alone. Whether you're a freelancer, a creative professional, a small business owner, or a side hustler with big dreams, we ALL face this reality at some point. 
 I know just as well as you do that the income inconsistency is one of the scariest parts of being an entrepreneur. Before I left my steady packcheck and corporate gig and started working from home to be a full-time wedding photographer, I spent MONTHS preparing my budget to ensure that every bill was paid on time, even without a steady, predictable paycheck.
 But don’t worry: today, we're going to dive into some practical tips and strategies to help you navigate the tumultuous waters of inconsistent income while also keeping your sanity intact! 
 I firmly believe that with the right mindset, a dash of resourcefulness, and a sprinkle of financial wizardry, we can tame this wild beast called 'inconsistent income.' So, grab your favorite beverage, find a cozy spot to kick back, and let's dive into some actionable tips that will help you build resilience, maintain stability, and keep your creative spirit thriving, even in the face of uncertainty!
  
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700: Tips for Managing Inconsistent Income As An Entrepreneur

How’s your LinkedIn looking? Maybe creating an account has been on your to-do list for ages, or you want to up-level your current strategy, but either way, you clicked on this episode for a reason. 
 LinkedIn has more than 900 million members in 200 countries and regions, so chances are your ideal client is on it right now, and it’s a great place to market your business!
 My guest today is Hala Taha, a business owner, podcast host, and LinkedIn expert, and she’s the perfect person to help us. Hala is one of the biggest influencers on Linkedin with over 224K followers and 8 million post views per month!
 She also hosts a top 100 podcast, Young and Profiting, which frequently ranks as a #1 Business and Entrepreneurship podcast across all apps. Then in January of last year, Hala launched YAP Media Network: a business podcast network with a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs. 
 Today, she’s teaching how to grow our personal brands on LinkedIn and market our businesses just as she has. Without further ado, click PLAY!
  
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699: Crack the LinkedIn Code With Expert Hala Taha

Feeling overwhelmed in your business? Not getting everything done?  It may be time to make your first hire.
 When I finally ‘bit the bullet’ and hired my first team member, the only word I can use to describe the feeling was complete and utter relief. I was finally not ‘doing it all’--I had someone to help me, and to brainstorm with.
 Since that fateful day in 2016, I’ve given birth to two healthy baby girls and built a team of 12 employees and subcontractors that I care so deeply for!
 So whether you've been hesitant to ask for help in the past or are already a firm believer in the value of collaboration, this episode aims to expand your perspective and help you determine if it's time to make your first or next hire as an entrepreneur. Because although I’m a firm believer in asking for help, I also don’t want you to jump in ‘blind’.
 Click play NOW for the 5 questions you NEED to ask yourself before making your next hire to determine if outsourcing is right for you!
  
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698: DON’T Hire A Team Until You’ve Answered These 5 Questions

If you're an aspiring business owner or already making waves, you've got to pay attention to this game-changer to stand out among the rest: personal branding.
 Personal branding is not just about a logo or a snazzy tagline; it's the reputation you can turn into revenue by unleashing your authentic self and making those oh-so-important connections with customers, investors, and collaborators. 
 Think about it: underneath every thriving business lies a magnetic force—an incredible personal brand that speaks volumes about who you are and what you stand for. It's like the heart and soul of your business, shining a light on your values, expertise, and one-of-a-kind story. And the person to help us craft a killer personal brand to help set us apart? It’s my guest today, Rory Vaden.
 Rory is a New York Times bestselling author, a recognized expert in business strategy and leadership, a world-renowned speaker, and the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast.
 I can’t think of anyone better to become an influential force in our niches. So, let's jump in and create an influential personal brand that SELLS!
  
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697: The Business of Influence: Creating a Personal Brand That SELLS

In today’s age of social media and constant connectivity, there’s a LOT of pressure to capture and share every moment of our lives, as if we're curating our own reality show for others to consume.
 It’s easy for it all to get convoluted – where does your life start and your content end and how blurry are you willing to let those lines get? 
 And while sharing moments and stories online can be a wonderful way to connect and inspire, I’ve had to create true boundaries in my life that allow me to separate content from my life – ensuring that the pursuit of content never overshadows the true essence of life.
 Today, I’m sharing some tips I’ve learned over the years on how to find the balance between staying present with those who matter most while still sharing our authentic and interesting lives online. Ya ready? Click play! 
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696: The Secret to Staying Present While Sharing Your Life Online

If you’re a business owner with scrolling thumbs, you probably know that AI has recently taken over the business world to help you with everything from video editing to blog writing. If you, like me, are wondering how the future of AI will affect our businesses, you’ve come to the right place!
 Jasmine Star is the CEO and founder of Social Curator: an app that provides fully customized content for your specific business, in your specific industry, in your exact voice in less than 1 minute.
 Recently, Jasmine and her team have made massive changes to Social Curator by using artificial intelligence to write captions for you, and today, we’re going to chat about how AI can help you grow your business AND save time, where she thinks the AI is going, and what these tools mean for business owners.
 I can’t wait for you to hear her insights about the future of AI and how to get better results when using these tools, so click play NOW to stop using ChatGPT wrong! 
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695: You’re Using ChatGPT Wrong! Here’s How to Get Better Results With AI

Can you believe it? We just hit 100 MILLION downloads of the Goal Digger Podcast!!
 Over the years, you’ve learned my BEST business and marketing tips.. I’ve had the privilege of interviewing some of the smartest, inspiring, and insightful people I’ve ever met.. You’ve heard the evolution of my business, you’ve been with me while I’ve navigated personal wins and losses, and you’ve gotten to witness the growth of my family.
 This show would simply not be where it is today without you. From the bottom of my heart: THANK YOU. 
 Because I know I have a tendency to look back and think of what I’d do differently if I were to start it all again, I want to focus on something else in today’s episode: What got us to this point today, the things worth celebrating, the skills I’ve honed, and what I truly think helped us reach this point. 
 Whether you have a podcast yourself or you are a creator in other ways, I know this episode will help you start, grow, and sustain your success in whatever you do. If you want more people to enjoy the work you’re doing, click play for the 10 ways I hit 100,000,000 downloads on the Goal Digger Podcast!
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 ENTER MY REVIEW CONTEST GIVEAWAY BY DMING @jennakutcher ON INSTAGRAM THE WORD “REVIEW”!
  

694: 100 MILLION DOWNLOADS: What I Got Right to Get Here

As business owners, it can be so hard to make time for ourselves amongst all of our other responsibilities: taking care of our families, working out, eating 3 square meals a day, and digging our biggest goals.
 But what if I told you that a CEO's mind needs a daily workout & a “mental” fitness studio/gym just as much as your body does?
 Staying motivated to chase your dreams can sometimes be difficult, but the solution to stay on track may be simpler than you think. In fact, it may only require a pen and paper, and 5 minutes a day!
 Meha Agrawal is the Founder & CEO of Silk + Sonder, a San Francisco-based, VC-backed self-care and self-improvement brand delivering thoughtfully designed and science-backed journals to help women reduce anxiety and stress, boost productivity and achieve their goals.
 Click play on today’s episode to learn how to live life with intention and how a simple journaling practice can have a HUGE impact on your mental health!
  
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693: How A Simple Journaling Practice Can Have a HUGE Impact

Working from home feels more popular than ever. And as we do, we’re all trying to find a rhythm that’s good for our businesses and our souls, right?!
 I’ve been super curious about the 4-day work week philosophy for YEARS. Between reading the book Shorter: Work Better, Smarter, and Less—Here’s How” by Alex Soojung-Kim Pang and watching my best friend Amy Porterfield test it (and love it!) with her own team, I knew I just had to try it.
 So we, as a team, are testing out a 4-day work week for 90 days! In this episode I’m sharing a little research behind 4-day work weeks, how I finally made the decision to implement quickly, and how it’s going.
 Click play NOW to dive into the beauty of working better, not more, and see if this rhythm is something you’d like to test in your business, too.
  
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692: Behind the Scenes of Our 4-Day Work Week Experiment

I will never forget the day I uttered the three words that changed my life… “I need help.” 
 I had been doing it ALL for years, wearing all the hats and covering all the roles that a booming business required, but then life knocked me on my knees and I realized that I had built a business that only worked when I worked. Getting help and hiring my first virtual assistant changed … EVERYTHING. 
 Let me tell you, friend: if you’re struggling to accomplish everything in your business yourself, learning how to ask for help will change your life. And today, my guest Stacy Tuschl is here to help you do just that!
 Delegating is a skill set, and the good news is that it can be learned – let Stacy be your guide. In our conversation, we discuss why it’s important to delegate in your business, what types of tasks you should and should NOT be focusing on, the limiting beliefs you may be experiencing when it comes to hiring your first assistant … and more. 
 I know you’re going to LOVE this episode, so click play NOW to listen in. 
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691: How to Hire Your A-Player Assistant in 14 Days or Less

Recently, I was on a Mastermind Call with a group of moms, all entrepreneurs, who were exploring different business offers. During the discussion, one of the women raised the question of whether to pursue a high-ticket, high-touch approach or a low-ticket, low-touch approach to serving clients. 
 Like many entrepreneurs, this is a decision I've grappled with in various businesses throughout my career, so I’m eager for us to talk about it today. It certainly sparked a great conversation amongst the women in my mastermind group so let’s bring it to today’s show!
 We’re going to chat about the pros and cons of each type of offer, examples for various industries to get your wheels turning, and how to determine the best offer for your business based on the season you’re currently in.
 Click play NOW to decide which is right for you: high or low ticket offers! 
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690: High Ticket vs. Low Ticket Offers – Which One is Right For You?

Have you ever wondered if your resume, website, or media kit is accurately showcasing what you do best? It’s time for a resume glow-up… and today I have just the powerhouse guest to help us. She's a trailblazer in the world of career consulting, known for her ability to help professionals snatch a seat at the table or break it altogether!
 Jessica Williams is the Founder and CEO of JMW Career Consulting, a company that has already made a significant impact in 2023 by supporting over 15 professionals in retaining a staggering $2 million in salary increases, equity options, and work-from-home benefits. With her expertise and guidance, individuals have transformed their careers, shattered glass ceilings, and secured the opportunities they truly deserve.
 In our conversation, Jessica is sharing her wealth of knowledge on the critical elements of resume, media kit, and website portfolio dos and don'ts.
 Whether you’re looking for a job, showcasing your work online, or making your next hire, get ready to take notes, because Jessica's strategies and advice will undoubtedly help take you to the next level. 
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