Today on the podcast, we sit down with John McHugh, the Director of Corporate Communications at Kwik Trip, to answer the question that those who have never been to a Kwik Trip may be wondering: How did a gas station develop such a cult following??Obviously, for those of us that have experienced the luxury experience that is Kwik Trip, this seems like a silly question. Of course, we all know Kwik Trip is perfect in every way but let's dive deeper into those attributes.John discusses Kwik Trip's culture and the significance put on it both internally and externally. Kwik Trip is all about creating satisfied employees who feel they're a part of something bigger and customers who feel the Kwik Trip experience is unmatched. This loyalty is what has led to such immense success–so much so that many have been spurred to take graduation, prom, and even wedding photos at their gas stations.So tune in and learn a thing or two about developing a memorable brand image from the experts. And with that, we'll see ya next time!

Kwik Trip’s Secrets to Building an Iconic Brand and Winning Culture

If you’re like most people, with the New Year came some new health and fitness goals… AND if you’re like most people, these goals get thrown out the window mere days after January 1st. So what is it that makes maintaining these goals so difficult, and what should we be doing to make these goals more achievable?Fitness guru, Wade Ritchie, joins us to discuss the ins and outs of maintaining a healthy lifestyle. Wade is a Partner at F45 Training Milwaukee Lakefront with over 15 years of experience in the health and fitness industry. So he has seen everything from crazy-motivated bodybuilders to your average Joe looking to get back in shape. And no matter which end of the spectrum you find yourself, Wade is able to provide practical steps that’ll help lead to tangible results.In this episode, Wade covers the parameters you should follow when setting your fitness goals, the most important things you can do to be healthy, the kinds of workouts you should be doing, the effects of alcohol on the body, what causes hangovers, should you take pre-workout, and much much more.

How to Become Sustainably Fit and Healthy in 2023

Milwaukee is known for many things: cream-colored bricks, beer, the Bucks, and a ton of construction. Though that last point tends to be a sore topic for most, there is a bright side to one of the biggest construction projects you may have noticed on Kilbourn and North 6th: The Wisconsin Center is expanding!Budgeted at $456 million, the expansion will bring the exposition hall to 300,000 contiguous square feet, include parking, and feature a spectacular rooftop ballroom with sweeping city views from the outdoor terrace. All while on a mission for economic inclusion by committing to 25 percent minority-owned businesses, five percent women-owned businesses, and one percent disabled veteran-owned businesses.In this episode, we’re joined by Marty Brooks, President, and CEO at Wisconsin Center District (WCD), to discuss what’s in store for Milwaukee in the near future. Marty covers the ins and outs of the expansion, from the logistics of why they’re doing it and how they’re doing it to the impact it will have on the community and what residents and visitors have to look forward to.Learn more, view renderings, watch the live stream, and more: https://www.buildingmore.com/ 

Everything You Need to Know about The Wisconsin Center Expansion Project in Milwaukee

What’s the key to navigating your finances amidst inflation?I’m joined by two financial experts from Johnson Financial Group to discuss the ins and outs of inflation. Brian Andrew, Chief Investment Officer, and Jackie Ruppel, SVP Private Banking Manager, break down the state of the economic market today and provide actionable recommendations to ensure financial stability.In today’s episode, Brian and Jackie will cover what inflation is, why we are experiencing it, the changes we’ll see in interest rates, how savings and investments will be affected, and more.

Inflation 101: How the Market Is Changing Around Us

Wisconsin Tech Month is right around the corner. To prepare, we’ve invited two leaders in the tech community, Nadiyah Johnson and Ben Juarez, to discuss their efforts to bring diversity into the tech industry.Our conversation focuses on the lack of diversity in the tech industry and how to bring funding, access, and resources to those that are underrepresented. We also discuss Milwaukee’s current status in the tech industry and the changes we could make as a community to make others view Milwaukee as a tech hub. So for those looking to get into tech, find ways to move Wisconsin forward, and bring more inclusivity into the tech industry, this episode is for you.Nadiyah Johnson: CEO, Founder at Jet Constellations | Founder at Milky Way Tech HubBen Juarez: Co-Founder at Like|Minded | Co-Founder at Latinos In TechLatinos in Tech: https://www.latinosin.tech Milky Way Tech Hub: https://milkywaytechhub.com MKE Tech Podcast: https://podcasts.apple.com/us/podcast/mke-tech-podcast/id1628240470

Why Minorities are Underrepresented in Tech and What To Do About It Nadiyah Johnson and Ben Juarez

Now, more than ever, it’s critical to reevaluate your brand and adjust accordingly, and who better to learn about this from than an expert in the industry, Christine Specht, CEO of Cousins Subs.Though an iconic brand, Cousins Subs has faced several hurdles over the last decade and has had to make a number of tough decisions to reinvent their business. This has included a full rebrand, a strong investment in digital, changing their franchise model, and navigating a pandemic. In this episode of the GoGedders, Christine Spect dives deep into what has made Cousins built strong for the future and gives plenty of great takeaways regardless of what industry you are in. In this special crossover, Richie shares the episode he hosted with Christine Specht on First Federal Bank of Wisconsin’s podcast, Keeping it Local. Christine is undoubtedly an expert on this topic; Cousins Subs increased their average unit sales by 93%, was voted the Top Workplace by Milwaukee Journal Sentinel two years in a row, and recently managed a very successful rebrand. In the episode, Christine shares some insight about managing a successful business, two of which are maintaining a strong company culture and developing a solid brand strategy. Keeping it Local: https://info.ffbwi.com/podcast/

How to Reinvent Your Brand in a Difficult Market With Christine Specht of Cousins Subs

Podcasting is a rapidly growing form of media that presents unique opportunities for both individuals and businesses. But what are these opportunities? How can you make money through podcasting when you’re just starting out or aren’t interested in paid advertising? In this episode, I answer this and more.This past May, Podfest invited me to speak on how one can effectively monetize a podcast and to share how I’ve managed to grow and monetize my podcast, The GoGedders, to over 220,000 downloads in three years and generated over seven figures for GGMM. So, whether you currently have a podcast or are curious about the benefits of starting a podcast for your business, you’re sure to learn some key insights. So tune in and discover the top four ways to monetize your podcast.

The Top 4 Ways to Monetize a Podcast Without a Huge Following

Welcome to a special crossover episode with Fast Break presented by M3 Elevate. Fast Break is a podcast hosted by Matt Cranney, Partner and Executive Vice President of M3 Elevate, that discusses strategies you can use to grow and protect your business. Matt invited me to be a guest on Fast Break to share marketing tactics and some background on how I started The GoGedders and GGMM (our agency that specializes in podcasting).Fast Break: https://fastbreakm3elevate.podbean.com GGMM: https://ggmm.io

2022 Marketing Tactics to Stand Out: Crossover with M3 Elevate’s Fast Break

In this episode, we're joined by two experts in the field of content creation, Alex Wehrley and Kristin Brey. Alex Wehrley (@alexwehrley) and Kristin Brey (@kristinbrey and @asgoeswisconsin) specialize in Wisconsin-based content, and cumulative, the two have over 107K Instagram followers, 161K TikTok followers, and 2.3M likes on their TikToks. The two join us to discuss their journey to becoming content creators, provide insight on creating viral content, answer a few Wisconsin-based questions, and even perform a mini “Wisconsin Women Wanted” segment.There isn't a perfect formula you can use to create viral content; however, the two give insights into exactly how they got started and what you can do to maximize your content!

Wisconsin’s Content Queens Alex Wehrley and Kristin Brey Share Tips, Backstories, and More!

Tour of America’s Dairyland is back for its 13th year Thursday, June 16 through Sunday, June 26, 2022!Tour of America’s Dairyland (ToAD) began in 2009 as a “reboot” of Wisconsin’s Superweek, a multi-day cycling race that first started in Wisconsin in 1969. ToAD has then gone on to become the largest competitive road cycling series in the U.S., hosting eleven straight days of racing throughout Southeast Wisconsin.In this episode, we’re joined by Tom Schuler, founder of ToAD, Bill Koch, Executive Director and Partner of ToAD, and Ryan Barbieri, cyclist and EVP at M3 (a sponsor of this year’s race). We’ll discuss the history of Tour of America’s Dairyland, what sets ToAD apart from other races, and what they’re most looking forward to this year.Learn more: https://www.tourofamericasdairyland.com

Block Parties and Elite Cycling. The Largest Competitive Road Cycling Series in the U.S. is Back in Milwaukee!

In the ever-changing housing market, it’s hard to stay up to date on the latest news. Not to mention, getting accurate information from a credible source is a whole ‘nother ball game. That’s why we’ve brought in financial expert Steve Greiff, Senior Vice President and Director of Mortgage at Johnson Financial Group, to give us the lowdown.Steve breaks down the state of the housing market today and what that means for both buyers and sellers. He’ll answer questions like, why is it a “seller's market” right now? How long will the seller's market last? Is now a good time to buy (or sell) a house? And some advice on how to prepare emotionally and financially for one of the largest financial transactions you may make.

2022 Housing Market Overview: Everything You Need to Know

Friend of the show, Michael Sheppard (Shep), has finally reached the caliber required to be on the show! But in all seriousness, we’re excited to have Shep join us and share his powerful story. He took the bull by the horns and shaped his life around success.Shep didn’t have any easy past; having dealt with the death of his biological mom and the woman who became like his mom at a young age really shaped who he was and could have sent him spiraling had he not had such a powerful role model in his life at the time. Shep shares his desire to be that same positive symbol for inner-city youth and show them that through discipline and hard work, you can truly be whoever you want to be.

Turning Pain into Prosperity: How Michael Sheppard Uses his Past as Fuel to Help Inner-City Youth

Sometimes it's easier to bury our heads in the sand and ignore the crises happening across seas; however, we must educate ourselves on the current environment we're living in. In fact, we're already starting to see the Russian-Ukraine war's impact within the states, and according to Doug Davis, this is just the beginning.Doctor Doug Davis shares his personal experience helping his family flee Ukraine and how he’s partnered with the Ukrainian Medical Association of North America (UMANA) to help supply Ukraine with medical supplies–to date, UMANA has donated several hundreds of tons of medical supplies. Dr. Davis also discusses the misconceptions about the war, what led to it (and why it wasn't a surprise), what the family has been doing since escaping, and ultimately, the silver linings behind it all. Tune in to gain some perspective and show your support by visiting umana.org

Local Man Helps Family Flee Ukraine and Supplies Hundreds of Tons of Medical Supplies

From a tragic ski accident in 2021 to skiing over 37,000 feet in one day in 2022: Blair Williams shares his life-altering story and what it’s been like for him post-stroke. He discusses dealing with chronic pain and the drastic changes he’s had to make; however, there are certain things he isn’t willing to give up, like skiing, golfing (albeit one-handed now), and his positive outlook on life. Blair discusses topics that evoke reflection on one’s own life and that though he’s always been a positive guy, he’s found a deeper appreciation for life since his stroke.For more content follow the GoGedders on Instagram: https://www.instagram.com/thegogedders/Follow on TikTok: https://www.tiktok.com/@thegogeddersThe GoGedders is produced by GGMM: https://ggmm.io/

Developer Blair Williams’ Inspiring Road to Recovery Post-Stroke

Milwaukee Buck Pat Connaughton and his childhood best friend now business partner, Joe Stanton, return for the highly anticipated part 2. In this episode, we hear more untold childhood stories, learn why Pat turned down $2million in high school, and have a lightning round full of fan-submitted questions.For more content follow The GoGedders on Instagram: https://www.instagram.com/thegogedders/The GoGedders is produced by GGMM: https://ggmm.io/

Pat Connaughton & Joe, Part 2: More Untold Stories, Turning Down $2M in High School and Fan Submitted Questions

The experience of winning the NBA championship is like no other. It’s like that show “Entourage”, you’re experiencing the joys of life together with the people you love. Pat Connaughton and his childhood best friend, now business partner, Joe Stanton, are living that show. Pat Connaughton is a notorious figure in the Milwaukee community, not only on the Bucks but also as a real estate developer. Along with Pat, we’re joined by Joe Stanton, his childhood best friend and business partner at Three Leaf Development. Join Richie Burke as he talks to Pat Connaughton and Joe Stanton on their journey these past few years. They’ll give the inside scoop on a lot of stories you’ve never heard before, like transporting the Larry O’Brien trophy from Milwaukee to Massachusetts, the parties that followed the championship, inside All Star Weekend and plenty of childhood memories. Tune in to part one of Pat Connaughton. Part 2 of Pat and Joe is coming next week. The GoGedders podcast is produced by GGMM: https://ggmm.io/

Pat Connaughton & Joe Stanton, Part 1: Untold Stories Of The NBA Championship Journey

Managing your investments–and emotions–amidst a volatile market can be stressful. Joe Maier, SVP Director of Wealth Strategy at Johnson Financial Group, breaks down the consequences of making financial decisions solely based on emotion. Joe discusses the psychology of loss aversion, regret aversion, and herd mentality and how these all factor into the decisions we make regarding our investments. Knowing how the brain works and how it affects your behavior can better equip you to handle your investments in a volatile market.

Emotional Investments: Why They Happen and How to Avoid Them

Quentin Allums (Q) wasn’t always the charismatic content creator we know today. Q went through trial and error on multiple social platforms before he finally found success on LinkedIn. With this success, Q started his own business and found the rhythm he had been searching for. Q’s life seemed on the up and up until 2019, when his little brother passed. Before even getting the opportunity to cope with his grief,  COVID-19 and the BLM movement struck the nation, and Q lost his business. It was grief on top of grief and caused a massive shift in how Q viewed the world.Q took this shift, took his life into his own hands, and began working for someone who had the life he wanted: Louis House. Through working with Louis, Q discovered that though big influencers are special in their own way, ultimately, they’re just humans, and anyone could do it if they really tried. In this episode of GoGedders, Q shares the lessons he learned in creating his own personal brand, the common misconceptions to creating a personal brand, and some advice on how you can do it too.For more episodes: https://ggmm.io/the-gogedders-podcast/

How to Build Your Own Personal Brand and Create Your Ideal Life with Quentin Allums

If you’ve seen the business news lately, you’ve heard the good news: Funky Fresh Spring Rolls has formed a joint venture with Palermo’s Pizza. Palermo’s is committed to bringing owner Trueman McGee’s frozen spring rolls to a national scale. A huge success story for any local entrepreneur, but Trueman’s story is unique.Trueman discusses what it’s like being a black entrepreneur and how he wants to set a good example for the black youth in the city. Trueman wants to show others that though black entrepreneurs are underrepresented, you can achieve success if you work hard and follow your dreams.In 2012 Trueman hit hard times when he became a 28-year-old laid-off construction worker with the weight of raising a kid on his shoulders. He spent his days cooking the original Funky Fresh Spring Rolls (out of his parent’s kitchen) and coaching high school wrestling on the side. He kept hustling and eventually saved up enough money to open his first retail store in the Grand Ave Mall in 2018. Though it wasn’t as successful as he hoped it would be, he persevered and opened a new location in the Sherman Phoenix that would succeed later in 2018. Then most recently, in 2020, he was forced to close his retail location due to the pandemic; however, he wasn’t ready to roll over, so he started taking orders over Facebook Live. He and his son drove all over Milwaukee hand-delivering these orders to keep revenue coming in. The partnership with Palermo’s is a year in the making. Make sure to tune in, as this episode is packed with inspirational lessons for anyone looking to chase their dreams.https://ggmm.io/the-gogedders-podcast/

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