Taking testing one step at a time Do you ever wonder how effective your site’s SEO is?  You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.    But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what’s nicer? Making money!  Today we’re going to look at some tests you can run on your SEO to make sure it’s all ticking along, and what needs some work. Tune in to learn:    What SEO testing is   Where to start - simple tests for small business owners   How to measure how successful your title tag is    How long you should run a test before looking at the results   How you can test the effectiveness of a featured snippet   How to look at your highest conversion pages and see where the clicks are really going   What tools Logan recommends for SEO testing   Logan’s top tip to get started with testing     Useful resources:     Google Search Console   SEOtesting   SEO pilot     Head to episode notes    Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE)

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about the 4 most common website issues I see every day. Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

4 most common website issues (TOON TIP)

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Useful resources: SEO META in 1 CLICK Freebies:   Free webinar: Increase your website traffic (and sales)   The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about how much should SEO cost?   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

How much should SEO cost? (TOON TIP)

Now here’s me thinking that being online means I’m pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.   And I never use my printer, not because I’m green but because I can’t hook it up to my computer properly.   But today’s guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn:   What it means to be green online How your digital footprint is connected to your carbon footprint How climate change is being affected by websites, apps and email Common practices online that are more harmful than helpful to the environment What steps you can take to reduce your carbon footprint Why hosting is a big issue when it comes to being green How True Green® can help reduce energy output What to focus on when choosing a hosting platform    Useful resources:   True Green® Facebook live event - being green online with Ray Pastoors TinyPNG SmallPDF     Head to episode notes    Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Being green online with Ray Pastoors (NEWBIE)

So today is a tip episode, no guest to interview, just little old me.  My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.  Today I’m answering questions about ecommerce SEO. Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

6 ecommerce SEO questions answered (TOON TIP)

Setting up a website is not a one-off process.  In many ways, it’s like having a plant.  Building your website and optimising it to be found is like setting up the nutrient-rich soil.  Hitting publish for the first time is like planting a seed.  Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic.  You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I’ll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it’s a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we’ll look at the benefits of using Google’s Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn:   What Google Search Console is   Two metrics to focus on when you’re getting started   What Sodiq thinks of Search Console Insights   Where to start looking when your traffic is way down   More advanced ways to use Google Search Console   Sodiq’s tips for getting acquainted with Google Search Console   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Google Search Console 101 with Sodiq Ajala (Newbie)

Need a speedy SEO Fix?  These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free.  Today I’ll be giving you some top tips on Local SEO.   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

How to improve your local SEO (TOON TIP)

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience.  Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check  And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers. Tune in to learn     The three main differences between service-based business SEO and ecommerce SEO   How small businesses should build out the primary nav structure   Two ways to start driving more relevant traffic to your ecommerce site today   How to avoid the duplicate content issue with collection and product pages   How to do keyword research for collection pages and product pages   How to improve time on site and key information you should add to encourage customers through to the sale   How to stand out in the SERPS against the bigger brands   Optimising your product pages - where to start   Why generative AI isn’t going to doom ecommerce stores   The importance of your brand story, and taking consumers on a journey with your brand   Useful resources   Keywords Everywhere   Ahrefs   Semrush   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

Okay, are you ready for a rant? I know I share interviews and chats. I’ve now started sharing tips and advice.  But today it’s rant time. This Toon is angry and I want to share why. So today I’m getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let’s go. Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course  

Why I’m sick of shitty SEO agencies (RANT)

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords.  At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we’ll cover:   What entities are   What a knowledge graph is   What semantic search is   How semantic search helps users find relevant information   Keyword research: how relevant it is with entities in the mix   Nik’s top 5 tips for content writers with Natural Language Processing in mind    Head to episode notes Useful resources:    Great article on entity SEO    SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

What the eff are entities in SEO? with Nik Ranger (NEWBIE)

I’ve started a new style of episode.  I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me.  My tips, my advice. So I thought I’d start sharing that with you.  After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.  Today I’ll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.   Useful Resources:    Algorithm Change history    Algorithm updates    Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course

Core Web Vitals: A speedy summary (TOON TIP)

Leaving your audience satisfied with every click So you have your beautiful new website. You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.  But you’ve noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo.  ‘What went wrong?’ you cry, gnashing your teeth. Well it could be your user experience. How people enjoy and consume the content on your site, and travel from point a to point b.  Perhaps there are 15 steps before I can check out. Perhaps the font is so small it needs a microscope to read. Or the buttons have grey copy on a grey background.  User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today. Tune in to learn:    User experience: what it is, and how it differs from accessibility   How to measure user satisfaction   Why engagement is so important to SEO   Which good engagement metrics to focus on   The pros and cons of heat mapping tools   Kevin’s best heat mapping tool recommendations   Which GA4 reports you should focus on   How marketers should approach SEO content in 2023, compared to 2013   Kevin’s number one tip to improve user experience   Useful resources:    Hotjar   Crazy Egg   Clarity by Microsoft   Speedy Website Review Checklist    Head to episode notes Freebies:   Free webinar: Increase your website traffic (and sales)   The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course  

Improving website user experience with Kevin Indig (NEWBIE)

A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.  But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on.  In this episode, I’ll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.   Tune in to learn:    What is an algorithm?   Why are all the updates named crazy things?   The biggest updates you need to know about   Why Google changes things all the time   Bonus: top tips on how to use pop-ups on your website.     Useful Resources:    Algorithm Change history    Algorithm updates      Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course

Why does Google change things all the time? (TOON TIP)

Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.   But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.   Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials.    So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.   Tune in to learn:    Easy site changes that make all the difference   SEO basics that most people forget   Why Google My Business should be a priority   Why it’s not the cutting-edge things that matter   And so much more.   Useful resources:       Head to episode notes    Freebies:     Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

10 basic SEO mistakes you’re probably making with Brendan Kelso (NEWBIE)

Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we’ve covered them before and we’ll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to focus on quality not quantity. We dutifully keep our backlink profiles clean, disavowing on a regular basis. But is any of this working? And if the black hat tactics don’t work (PBNs, comment spam and the rest) why do so many SEO types still do them? Today we’re getting back to basics on backlinks and it’s a refresher that’s definitely worth your ear time. Tune in to learn:    Do backlinks matter to Google?    If backlinks from social media have any impact or authority   Where to start setting up your first 3 backlinks   How to recognise good backlinks   How to recognise the red flags   How content promotion ties in with link-building   Ranking locally - what effect local backlinks will have   Alan’s favourite tools to track backlinks   Dodgy backlinks - are disavows worth it?   Alan’s top backlink tip     Useful resources:   Ahrefs   Growth Gorilla Email Finding Chrome Extension   Pitchbox   Hunter.io     Head to episode notes   Freebies:   Free webinar: Increase your website traffic (and sales)   The Ultimate SEO Checklist   Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

More Traffic, More Money: Building beautiful backlinks with Alan Silvestri (NEWBIE)

I’ve started a new style of episode.    I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me.    My tips, my advice. So I thought I’d start sharing that with you.    After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.    Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Should I target zero-volume keywords? (TOON TIP)

Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we’re not directly targeting other countries, of course it’s likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you’re looking to create an international website, what do you need to consider?   In this episode we’ll focus on the three big tasks: 1. International-friendly URLS - or country targeting 2. Language tags - language targeting 3. Ranking in the different countries. As well as discussing a bundle of other tips and tactics. So, if you’re ready to take your brand global, this is the episode for you. Tune in to learn:   How to choose an internationally-friendly brand name   Which is best moving from local to global: Top level domains, sub domains or subdirectories   How to avoid duplicate content issues across multiple sites   Best practices for language targeting.    What to consider across different cultures when writing content   Best ways to handle keyword research and backlinks for international variations of your site   Top tips for using Google Analytics and Google search console   How important it is to host your international sites on a local hosting site   Useful Resources:   The Guide to International SEO - Just getting acquainted with international SEO? Start here.   The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO.   International SEO – Google Technical Support    Head to episode notes Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

International SEO: best practices with Julia-Carolin Zeng (NEWBIE)

Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing since sliced bread. To others, it’s the end of the content marketing world as we know it. I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends?   So today I’m going to give you my low down. ​​What is ChatGPT? What can it do? Why all the fuss? I’ll take you through the challenges, the positives, what’s coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool   It’s time to embrace the robots people. Let’s get stuck in.   Tune in to learn:   What ChatGPT is Why everyone is talking about ChatGPT Why your job isn’t being taken by robots How to use AI tools as an asset The limitations in using ChatGPT What’s coming down the line    Useful resources:   ChatGPT  WordTune Grammarly  Originality.AI  WebChatGPT Chrome browser tool Frase    Head to episode notes   Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course  

ChatGPT: Friend or Foe? (LEARN)

How to increase your site’s speed, performance, and quality There’s one thing that never gets old when it comes to SEO. And that’s speed. I’d argue it’s one of the most important technical factors.  A slow site isn’t going to please anyone, not least the Google beast. So, in this episode we’re going to revisit the basics.  What’s the ideal load time What makes sites slow What tools can you use to test What’s the impact of Core web vitals And how the heck do you speed up your site?  It also features one of my all-time favourite guests, so I’m pretty darn excited. Buckle your Google belts people, we’re about to get speedy!   Tune in to Learn:  Why site speed is so important Factors that impact your site performance How Google uses Core Web Vitals to look at your site Why mobile is so much harder than desktop How to improve the quality of your site Jono’s top SEO tip  Useful Resources:   Speedy Website Review Checklist GT Metrix Google Fiber Speed Test Pingdom Website Speed Test Cloudflare Tiny PNG   Head to episode notes  Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

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