If you want to optimize your pricing and make your business more profitable, this will be the most important podcast you'll ever listen to. Wharton Professor John Zhang and author of the book Smart Pricing is someone I consult with regularly. His insights about pricing have helped me scale the brands I’ve acquired, such as Pier 1, Dressbarn, and Linens’n Things.

In this episode you'll learn:
Why pricing is the most important factor in bringing in more revenue
What type of pricing does NOT work
How to price service-based businesses such as marketing agencies 
And much more...

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John Zhang on Inducing Behaviors, Monopolies, and The Profit Lever That Matters

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