17.5: The Promise of the Brand
1/30/2022
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17.5: The Promise of the Brand

Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book's contents. That advice about not judging a book by its cove...

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Bullhorn
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